Why you should use Promotional Product Advertising

1. The Power of Promotional Products or Gail Ulate’s Five Questions About Why Promotional Products are Useful in any Economy !

2. Question 1 “ Why should I put my logo on a pen or keychain? Nobody remembers the name of the company that advertises on those tchotchkes.”

3. Answer 1—Customers remember the Brands on the items they’ve received

5. Answer 2—Nearly 25% of customers are MORE LIKELY to do business with the advertiser on the items they receive

7. Answer 3—Customers keep items that are USEFUL

9. Answer 4 (part one)—Many Advertising Specialties are used EVERY DAY

10. Answer 4 (part two)—Promotional Products deliver significant numbers of impressions

12. Answer 5 (part one)—The Cost-Per-Impression (CPI) of Promotional Products is a Fraction of a Cent

13. Answer 5 (part two)— Advertising Specialties Deliver a Better CPI Than virtually Any Other media