Presentation of the essay "Crowdfunding: New Possibilities for Digital Film Financing?" which studied the economics characteristics and possibilities of crowdfunding for digital low budget independent movies. For seminar Geschäftsmodelle in Medienunternehmen (Humboldt-Universität zu Berlin – Philosophische Fakultät III – Institut für Musik- und Medienwissenschaft) by Dr. Stefanie Dänzler

1. Crowdfunding:
New Possibilities for Digital
Film Financing?
Humboldt-Universität zu Berlin – Philosophische Fakultät III
Institut für Musik- und Medienwissenschaft
Seminar: Geschäftsmodelle in Medienunternehmen
Dozent: Dr. Stefanie Dänzler
Guim Bonaventura (Matrikelnummer: 525756)
Hausarbeitspräsentation, 11. Juli, 2013
Image: Verkami’s logo

2. Crowdfunding
• “Funding alternative that involves pooling financial resources through an
open call in the Internet", which is "growing rapidly" in the last years
(Matos: 2012)
• Any purpose: company, product, campaign, … or media
• Main characteristics of crowdfunding:
• Internet
• Direct connection creator/producer – film target
• Independence
• Non-exclusive funding system
• Subject restriction: small budget independent narrative movies
• Crowdfunding for film: entire project or its parts

3. Problems and questions
• Funding question
• Reliability question
• How long can last?
• Fraud
• Social context problem
• Moral question
• Who?
• What?

4. First conclusions
• Already implemented in Germany
• Startnext, Taz zahlt ich…
• Development till 2020
• Limits?
• Funding, reliability, moral questions
• Supports?
• Specific tax legislation, equalization to patronizing
• Economic alternatives
• Sales model
• Film production only after financing is complete
• Non-exclusive
• Participation of the investors, “backers” (Sala: 2013)
• Added value
• Direct contact creator/producer-film target
• Participation of the investors
• Moral value

5. Bibliography
• Business Model Foundry (2013): “Business Model Canvas”. In: http://www.businessmodelgeneration.com/canvas (8.7.2013)
• MATOS, Henrique Nuno Ferreira da Cruz: Crowdfunding, Material Incentives and Performance. Universidade Católica
Portuguesa, 2012.
• Núvol (2013): “Joan Sala: ‘El crowdfunding no pot substituir el finançament tradicional’”. In:
http://www.nuvol.com/entrevistes/joan-sala-el-crowdfunding-no-pot-substituir-el-financament-tradicional/ (8.7.2013)
• TED (2013): “Amanda Palmer: The Art of Asking”. In: http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html
(8.7.2013)
Webpages:
• berlincrowd.com
• decorrespondent.nl
• kickstarter.com
• startnext.de
• taz.de/zeitung/tazinfo/taz-zahl-ich
• verkami.com
Logo on cover page by Verkami.

6. Crowdfunding:
New Possibilities for Digital
Film Financing?
Humboldt-Universität zu Berlin – Philosophische Fakultät III
Institut für Musik- und Medienwissenschaft
Seminar: Geschäftsmodelle in Medienunternehmen
Dozent: Dr. Stefanie Dänzler
Guim Bonaventura, 2013
© images of their owners