Integrating tech to boost business
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These are slides from the talk I gave with Craig Schweikart at the 2010 International Builder Show. Craig focused on operational technologies, and I spoke about some of the marketing and communications technologies we use for GuildQuality and how they apply to builders and remodelers.
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Integrating tech to boost business
- 1. Integrating Technology into Your Business Geoffrey Graham GuildQuality geoff@guildquality.com (888) 355-9223 Craig Schweikart Constellation Homebuilder Systems cschweikart@constellationhb.com (206) 450-998
- 2. Operations
- 3. More with less – Delegating to technology • Reality of the marketplace • Finding Dollars in Technology
- 4. Business to Business Decision Making • Real Time Right Now • One Version of the Truth • Benchmarking • Dashboards • Profits Are a Click Away
- 5. Using Portals • Trades • Documents, PO, Payments, Schedules • Suppliers • PO, Schedules, Lead Times • Field • PO,VPO, Schedules, Documents, Toolkit • Buyer • Lender?
- 6. Document Collaboration • Trade Documents • Supplier Documents • Job Documents • Contract Documents • Lender Documents • Photo Documentation
- 7. Marketing & Branding The technologies we use, why we use them, and how we use them.
- 8. We try to avoid: bureaucracy, micro management, & middle management investing without a measurable return confusion & cacophony
- 9. We believe: The new economy is a reputation economy.
- 10. The conventional wisdom is that a satisfied customer will tell one person and an unhappy person will tell 10...That’s now been upped by orders of magnitude. Fast Company, November 2008
- 11. Your first encounter with your prospect is not their first encounter with you. Greg Stine, Polaris Consulting
- 17. Our primary “tools”: Email GuildQuality Website GuildQuality Blog Regular Newsletter LinkedIn Discussion Group & Facebook Fan Page LinkedIn Profiles GuildQuality’s Twitter My personal Twitter Each reinforces the others
- 19. Email Newsletter
- 24. addthis.com (the “share” button)
- 29. The easy things: Google Local Yelp, Kudzu, etc. LinkedIn Facebook Email signature with links Easily sharable presentations & pictures (Slideshare.net, Flickr.com) Requires ongoing effort, genuine interest, and mild to extreme dorkiness): Twitter (plus Tweetie on the iPhone) Facebook Fan Page Contribute to forum discussions Requires serious work on our part but has a high, measurable return: Blog (wordpress.com) Newsletters & Updates (campaignmonitor.com) Unbelievably difficult but necessary & foundational: Well-written emails & marketing copy
- 30. Self Evaluation
- 31. Evaluate Your Website • Understand SEO • Content Current? • Real-time updating • Visual Content • Web-presence vs. Website
- 32. Evaluate your Business Communications • Everything Electronic • Know Your Stakeholders and Their Needs • Follow the Paper Trail • Your Technology and Adoption Possibilities
- 33. Evaluate your Processes • Start Package Collaboration • Scopes of Work • Electronic Updates (verify and accept) • Paperless PO System • Loyalty Systems
- 34. Evaluate your Lender Communication • Schedules to Draws • Job Level P&L • XBRL • Preferred Rates
- 35. Integrating Technology into Your Business Geoffrey Graham GuildQuality geoff@guildquality.com (888) 355-9223 Craig Schweikart Constellation Homebuilder Systems cschweikart@constellationhb.com (206) 450-998