This document outlines a 3-step process for non-profits to raise $25,000 or more through Goodsearch in 2013. Step 1 is to set a fundraising goal. Step 2 is to rally support by engaging board members, employees, volunteers and supporters. Step 3 is to take daily action in the workplace by integrating Goodsearch into daily activities like online shopping, dining out and buying office supplies. The document provides templates and best practices for communication strategies using email, social media and meetings.
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GuideStar Webinar (04/09/13) - 3 Steps to Raising $25K or More In 2013 With GoodSearch
1. 3 steps to raising $25,000 or more
in 2013 with Goodsearch
A campaign guide to increasing
membership and activity
2. Scott Garell
CEO, goodsearch
scott.garell@goodsearch.com
Lindsay Nichols
Communications Director, GuideStar USA
lnichols@guidestar.org
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3. Thanks for participating in the GuideStar
Exchange!
Whatâs to come:
ďŤ An easier, more user-friendly way to submit information
to the GuideStar Exchange (VERY SOON!)
ďŤ Bronze, silver, and gold logos that indicate the level of a
nonprofits participation in the GuideStar Exchange
ďŤ New benefits
ďŤ A longer period between required updates â 24 months
rather than 18 months
April 2013 Š2013 Goodsearch, LLC All Rights Reserved
4. What is Goodsearch?
Our mission at Goodsearch is to
empower anyone to change the
world through their simple
everyday actions.
5. What is Goodsearch?
⢠Over 109,000 nonprofits and schools
⢠More than 15 million users last year
⢠Almost $10 million donated
⢠Over 1 billion charitable actions
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6. What is Goodsearch?
PRODUCT DEMONSTRATION
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7. How To Raise Over $25,000 in 2013
The average loyal Goodsearch Supporter CAN earn
$100 annually
&
Average 5 $500 in $500 in 1 survey or offer
searches daily shopping annuallyll dining annually per week
$18 earned $15 earned $17 earned $50 earned
Total $100 earned donation annually
250 loyal supporters x $100 = $25,000
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8. 3 simple steps to raising $25,000
This guide includes key communication strategies and marketing
templates, all boiled down to three easy steps to your success:
1. Set a goal
2. Rally your support base
3. Take daily action in the workplace
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10. Set A Goal
1. Determine how many people you can get to use
Goodsearch to support your cause
2. Multiply by $100 per supporter
3. Manage and monitor progress
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11. 2 â Rally your support base
(think broadly, be creative!)
12. Build Your Support Base
Get Your Board On Board
⢠Add your Goodsearch partnership as an agenda item for your next board
meeting
⢠Demonstrate or explain to your board how Goodsearch works
⢠Goodsearch How it Works Video: http://www.goodsearch.com/getinvolved.aspx#SharethisVideo
⢠Make it easy: Use the chart to demonstrate how easy it is for a user to earn
$100 in a year
⢠State your Goodsearch Fundraising Goal
⢠Ask the board to pledge to register as a supporter of your cause on Goodsearch
and help reach the goal
⢠Double your impact: ask each board member to invite a friend, partner or
spouse
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13. Build Your Support Base
Engage Your Employees
⢠Email your employees and ask them to support your charity on Goodsearch
⢠You can use the sample email on the next slide
⢠Demonstrate Goodsearch in a weekly team meeting
⢠Show the video http://www.goodsearch.com/getinvolved.aspx#SharethisVideo
⢠Explore the website http://www.goodsearch.com
⢠Encourage your managers to discuss using Goodsearch in their weekly
team meetings
⢠Show your employees how easy it is to get to $100 in donations through
simple daily actions
⢠Set up a challenge: have an internal fundraising drive to see how much your
office can raise via Goodsearch â create teams, goals, deadlines and mini-
competitions.
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14. Sample Employee Email
Dear Colleague,
Weâve registered The United Way of the Bay Area with Goodsearch.com, a company that helps non-
profits like ours raise funds through the everyday actions of our supporters! Every time you use a
Goodsearch service, they donate approximately half of the revenue they make to the non-profit youâve
designated. Here is a short video on how it works:
http://www.goodsearch.com/getinvolved.aspx#SharethisVideo
Here is how you can help:
⢠Use Goodsearch.com when you search the internet â it works just like any other search engine
with the added bonus that they will donate a penny to us every time you do!
⢠Use Goodshop.com when you shop online â they work with more than 2,800 major brands, have
over 100,000 coupons and donate a percentage of every purchase you make to us
⢠Enroll with Gooddining.com - they will donate up to 6% of every dollar you spend when you eat at
one of 10,000 participating restaurants
⢠Download the United Way Bay Area Good To-Go add-ons to earn donations every time you
search and shop. You can also get coupon alerts and donation reminders as you visit any of the
2,800 stores in Goodshop. Get them here: http://www.goodsearch.com/goodto-go.
Weâd like to begin building our presence on Goodsearch.com. Please join our community on
Goodsearch.com and help us raise money for our mission. Get started by choosing our cause here:
http://www.goodsearch.com/.
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15. Build Your Support Base
Empower Your Volunteers & Supporters
⢠Engage your audience through your normal channels: email, newsletters,
direct mail, social media, field visits, volunteer orientations.
⢠Show them how they can easily support you in their everyday lives
⢠Goodsearch Video: http://www.goodsearch.com/getinvolved.aspx#SharethisVideo
⢠Ask them to join you on Goodsearch
⢠Set goals: communicate these goals in your initial communication
EX: Weâre trying to reach 250 supporters on Goodsearch by April 30. Join
Goodsearch and support our cause!
⢠Demonstrate the impact: Explain how their every day actions can add up to
big dollars for your cause and what you can do with that.
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16. Sample Facebook Campaign
(Slide 1 of 2)
1. Activate your Fan base with a viral post:
âWeâre trying to reach 250 supporters on
Goodsearch by Apr. 30. Please join us and
support our cause by searching, shopping, game
playing, or dining at local restaurants. Register
here and support our cause: http://bit.ly/xnT5Mlâ
1. Educate your audience by showing them
how it works:
âFind out how you can support our cause through your simple everyday actions of
searching and shopping online. Watch this short video to see how you can help:
http://www.Goodsearch.com/getstarted.aspx?viewType=RV
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17. Sample Facebook Campaign
(Slide 2 of 2)
3. Offer your supporters an easy way to
get started:
Donate a % of your online purchases to our
cause automatically when you download
Goodshop To-Go. Itâs quick and easy:
www.gdsr.ch/TFkreC
4. Keep your audience updated on your
progress
âWeâre close to reaching our goal! Weâve
added 125 new supporters today and need
125 more by Apr 30. If you havenât joined us
on Goodsearch yet, please sign up here:
http://bit.ly/xnT5Ml and help support our
cause!â
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18. Sample Email Campaign
Send your supporters an email to let
them know about how using
Goodsearch can benefit your
organization:
âDear Supporter,
We have a new way for you to help
support our cause every day just by searching and shopping online, dining out at your
favorite restaurants, taking surveys or playing online games.
Our cause is partnered with Goodsearch,com. You can find out more about Goodsearch
by watching this short video that explains how it works:
http://www.goodsearch.com/getinvolved.aspx#SharethisVideo
Our goal is to have 250 supporters using Goodsearch to benefit the organization by April
30. Please join us and invite a friend. Sign up here.
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19. Sample Twitter Campaign
1. Announce your campaign and activate
your Twitter audience
âWeâre trying to reach 250 supporters on
Goodsearch by Apr 30. Join us and
invite a friend Join here: http://bit.ly/xnT5Ml!â
2. Educate them on Goodsearch
âDid you know that a Goodsearch user can
earn more than $100 for charity by searching
and shopping online or dining out? Join here:
http://bit.ly/xnT5Ml!â
3. Offer an easy way to get started
âDonate a % of your purchases to us automatically when you download Goodshop To-Go:
www.gdsr.ch/TFkreCâ
4. Update your followers frequently on
your progress
âWeâve added 100 new supporters and growing. Ask your friends and family to join you!
http://bit.ly/xnT5Ml!â
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20. Key Takeaways â Top Tips
⢠Show that itâs easy
⢠Motivate supporters by showing impact
⢠Motivate supporters by setting goals and deadlines
⢠Motivate supporters by setting up teams,
competitions or challenges
⢠Double your impact â ask every supporter to invite a
friend, spouse, or co-worker
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21. 3 â Take daily action in the
workplace
(simple activities, every day!)
22. Integrate your Office
Make it a habit
Download Goodshop To-Go and earn donations when you search or shop without even
visiting our site: http://www.goodsearch.com/goodto-go
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23. Buy Office Supplies - Goodshop
⢠Use Goodshop Partners when ordering
office supplies
⢠Office Supplies
http://www.Goodsearch.com/office-
supplies-category/coupons
⢠Computers & Laptops
http://www.goodsearch.com/computer-
hardware-electronics-category/coupons
⢠Ink & Toner
http://www.Goodsearch.com/computer-
ink-toner-category/coupons
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24. Book Travel â Goodshop
⢠Book travel through Goodshop
⢠Airfare & Rail
http://www.Goodsearch.com/travel-
airfare-and-rail-category/coupons
⢠Hotel
http://www.Goodsearch.com/travel-
hotels-and-cruises-category/coupons
⢠Car Rental
http://www.Goodsearch.com/travel-car-
rental-category/coupons
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25. Treat Your Team â Gooddining
⢠Having a Staff Appreciation event? Have your meal catered by a
Gooddining restaurant or dine out at one.
⢠Meeting with a local business to discuss how they can support your
organization? Take them to a Gooddining restaurant and drive your point
home when you earn a donation from your meal.
⢠Having an event and need to feed a lot of volunteers? Order pizza from a
participating restaurant and earn some of that money back when you earn a
donation.
⢠Always tip well, ď.
⢠For more great ideas on how to use or explain Gooddining check out our
Guide: http://www.slideshare.net/Goodsearch/how-to-market-good-dining-v2
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27. Resources
⢠Our team is here to help you raise $25,000 or more! Please do not
hesitate to get in touch at information[at]goodsearch.com
⢠You can also find the answers to many of your questions, as well as
easy ways to explain how Goodsearch works, at our FAQ pages,:
http://www.goodsearch.com/faq
⢠Learn how it works by watching this video:
http://www.goodsearch.com/getinvolved.aspx#SharethisVideo
⢠For additional resources for spreading the word, visit the links on
our site pages: http://www.goodsearch.com/getinvolved.aspx
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