We will be providing a quick demonstration and description of each free tool provided by Grassroots.org and its corporate partners to GuideStar Exchange Silver and Gold level participants: Free Web hosting—BlueHost, Free SEO report and consultation—SEO.com, Free MBA Social Value Project Consulting—University of Maryland/Robert Smith School of Business Join us to learn how to take advantage of these free technology tools and services and to learn more about the GuideStar Exchange and how participating in the Exchnage can signify your commitment to transparency. Presenters: James Grierson, Vice President, BlueHost; Albert Mitchell, Vice President, SEO.com; Pammi Bhullar, Program Manager, University of Maryland, Robert Smith School of Business; and Erinn Andrews, Senior Director of Nonprofit Strategy, GuideStar USA (moderator)

1. Non-Profit
Hosting

2. Log in to grassroots.org and navigate to the Free Website Tools
Section

3. Click on the Bluehost logo in the center of the
page

4. Click on the Apply Now button at the
bottom

5. A notification should appear that stats an email has
been sent

6. To see what is included visit
http://www.bluehost.com/hosting_features

8. Free SEO Consultations

9. Login to Grassroots.com
#seocom #seo

10. Go To Toolbox
#seocom #seo

11. Click on SEO.com Logo or Details
#seocom #seo

12. Click on Apply Now
#seocom #seo

13. Fill Out the Form On SEO.com
#seocom #seo

14. Set Appointment Time
• A Grassroots individual will reach out with a
questioner for you to fill out
• When questioner is filled out and sent back
the Grassroots employee sets up a Google
event

15. Maximize Your Consultation
• Consultation lasts an hour
• Be at a computer with internet
• Have all the people in the room that deal with
marketing, web development, content and social
• Be logged into your website if possible
• Email questions you what to have addressed

16. After Consultation
• Start reading the SEO.com blog to learn more
about online marketing
• Follow SEO.com on your favorite social
network
• Specially priced packages are available for
Grassroots members

17. COLLABORATIVE CONSULTING.
PRO-BONO CAPACITY BUILDING FOR NONPROFITS. REAL-WORLD EXPERIENCE FOR STUDENTS.

18. Change The World Team
Ray Henderson
Executive Director
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Melissa Carrier
Executive Director
Pammi Bhullar
Program Manager
COLLABORATIVE CONSULTING.
PRO-BONO CAPACITY BUILDING FOR NONPROFITS. REAL-WORLD EXPERIENCE FOR STUDENTS.

19. Who is
Change The World?
Seeking to strengthen
 Founded in 2006 capacity to:
• Strategically seek new funding;
• Leverage technology;
 Led in partnership between the Center for
• Scale & measure impact.
Social Value Creation (CSVC), University
of Maryland’s Smith School of Business
and Grassroots.org
 Help entrepreneurial, high-potential
nonprofit organizations increase their
organizational capacity by providing them
with direct access to pro-bono business
consulting.
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How do we help?
 Match talented undergraduate & graduate
students with nonprofits in 3-month projectbased consulting partnerships.
 Enable students to gain a valuable
hands-on learning experience prior to
graduation.
We match talented
undergraduate & graduate
 Consulting projects are available in 6
students with nonprofits in
areas: Finance, Marketing, Strategic
3-month project-based
Planning, Operations, Information
consulting partnerships.
Technology, and Human Capital.
COLLABORATIVE CONSULTING.
PRO-BONO CAPACITY BUILDING FOR NONPROFITS. REAL-WORLD EXPERIENCE FOR STUDENTS.

20. Collaboration is Critical
By connecting our future business leaders with social
impact organizations that need consulting services, we
believe that we can change the world for the better – one
student and one non-profit at a time.
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COLLABORATIVE CONSULTING.
PRO-BONO CAPACITY BUILDING FOR NONPROFITS. REAL-WORLD EXPERIENCE FOR STUDENTS.

21. Scaling Change The World
Since 2006, we’ve provided program support for 8 University Partners. Program support
includes, sourcing consulting projects, providing guidance on setting up consulting programs,
and sharing consulting resources.
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COLLABORATIVE CONSULTING.
PRO-BONO CAPACITY BUILDING FOR NONPROFITS. REAL-WORLD EXPERIENCE FOR STUDENTS.

22. Our Collaborative Structure
22
COLLABORATIVE CONSULTING.
PRO-BONO CAPACITY BUILDING FOR NONPROFITS. REAL-WORLD EXPERIENCE FOR STUDENTS.

23. Impact in Numbers
Since 2006, ChangeTheWorld.org has collaborated with
145
Nonprofits
357 Student
Consultants
8 University
Partners
By Providing
14,280
Consulting
Hours
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$2,142,000
Consulting
Services
COLLABORATIVE CONSULTING.
PRO-BONO CAPACITY BUILDING FOR NONPROFITS. REAL-WORLD EXPERIENCE FOR STUDENTS.

24. Impact in Stories: Nonprofit’s Perspective
“The [Change The World] program has helped Generations Community
Development Corporation build an infrastructure to track and monitor our
clientele and staff electronically. Electronic files help create a green
environment that saves time, space, and money. Additionally, we are able
to evaluate our effectiveness, project outcomes for the future and create
needed reports for our founders.”
Deborah Young
Director of Generations Community Development Corporation
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COLLABORATIVE CONSULTING.
PRO-BONO CAPACITY BUILDING FOR NONPROFITS. REAL-WORLD EXPERIENCE FOR STUDENTS.

25. Impact in Stories: Student’s Perspective
”It was a very interesting and highly gratifying experience. Not only I
did I grow professionally, but I also developed personally through
learning about the client’s business and meeting great people!
I believe the biggest client impact of this consulting project was not
even the budget model and other documents that we delivered, but it
was giving our client a business like way of thinking about the
organization to ensure its sustainable growth and performance.”
Student Consultant, MBA 2012, Smith School of Business,
University of Maryland
Southeast Fiber Arts Alliance (SEFAA)
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COLLABORATIVE CONSULTING.
PRO-BONO CAPACITY BUILDING FOR NONPROFITS. REAL-WORLD EXPERIENCE FOR STUDENTS.

26. How to apply?

Eligibility Requirements:
 501c3
nonprofit
 Grassroots.org member
 At least silver badge level status on GuideStar.org


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In order to apply, please e-mail Pammi Bhullar for
more details, pbhullar@rhsmith.umd.edu.
Projects are run during the spring and fall semesters.