1. Fundraising with Mobile Technology

2. About Give by Cell Division of Guide by Cell Largest provider under the Mobile Giving Foundation

3. Mobile Trends 90% of Americans own a cell phone 40% of the top 1,000 sites have a mobile website Mobile strategy – mobile giving is just one piece

4. 3 Components of a Mobile Strategy Marketing (texting + mobile web) Education/Awareness (Audio + mobile web) Fundraising (Mobile Giving)

5. Mobile Marketing

6. Education & Awareness

7. Education Using Mobile Web

8. Mobile Fundraising Apps QR Near Field Comm. Text2Pledge Text2Give

9. Mobile Fundraising- Apps

10. Mobile Fundraising Apps Many choices coming out PayPal app – one of first

11. Mobile Fundraising QR Codes

12. Mobile Fundraising NFC (Near Field Communication)

13. Mobile Giving – Text2Pledge NO $ limit NO requirements Donor texts name and pledge Processed thru credit card

14. Try it! Text Demo,Pledge,Your Pledge Amount and your nameto 56512ExampleDemo Pledge 50 Mary

15. Text2Screen

16. Text2Screen

17. Mobile Giving – Text2Give Try it! Text Demo Donate to 56512

18. Text2Give Began 2007 Regulated by Mobile Giving Foundation All U.S. phone companies Donor texts KEYWORD to a SHORTCODE “Heart” to 20222 Donor pays through cell phone bill Charity must meet eligibility requirements

19. Mobile Giving Trends 40% of donors interact with charity for first time through mobile giving 79% of donors still give through traditional means 60% of donors are in the 16-44 age range 6 million people donated in 2010 Over 1,000 charities currently use mobile giving Typical amounts raised from $50 - $5,000 Exceptions – Red Cross, MDA Telethon, Imus Radio In the future: higher price points

20. Three reasons to try Text2Give New donors Raise more $ Part of mobile strategy

21. Mobile Giving vs. Traditional Fundraising Mobile giving... ...will not replace traditional giving –it’s just a new method ...is growing in acceptance as a medium ...is more environmentally friendly

22. Getting started – For Charities Give by Cell agreement Mobile Giving Foundation documents 2-4 weeks for approval by carriers

23. Getting started – For Charities Choose keyword(s) Choose $5 or $10 amount No tech knowledge needed

24. Getting started – For Charities Eligibility Requirements 501(c)(3) Min. $500K annual revenue At least 1 year

25. Donation Amounts $5 or $10 donations Up to $30/month per donor

26. Text2Give: How it works Step 1: Your donor sees or hears call-to-action with keyword and shortcode

27. Text2Give: How it works Step 2: Donor texts the keyword to the short code

28. Text2Give: How it works Step 3: Donor receives a text asking them to confirm their donation

29. Text2Give: How it works Step 4: Donor texts back “YES”

30. Text2Give: How it works Step 5: Donor receives a thank you text

31. Text2Give: How it works Step 6: Donation is billed to donor's cell phone bill.

32. Payment Flow Step 1: Donor pays cell phone bill. Step 2: Mobile carriers remit 100% of donation to the Mobile Giving Foundation. Step 3: The Mobile Giving Foundation remits 100% to Charity. Step 4 Give by Cell invoices for admin fees.

33. Reporting Cell phone number Time and date of donation Carrier used Content of text messages 24/7 access to full reports Optional: donor name and email address

34. Donor Name & Email Collection

35. Donor Name & Email Collection View names/email addresses in web-based report

36. Secondary Keywords SUPPORT Florida DONATE Sarah

37. Adoption Barriers

38. Adoption Barriers Upfront fee 2-4 week set-up time Still growing in acceptance Marketing ineffective International audience Eligibility requirements

39. Success Stories

40. Success Stories 826 National - $3,250 Lehigh University and Lafayette College - $6,000 Cooperative for Education – $8,000 Imus Ranch - $12,000 Muscular Dystrophy Association -- $60,000

41. Mobile Giving can work

42. ...but only if you get the word out. Marketing is EVERYTHING!

43. Marketing Best Practices Use at live events Make a personal connection Have a clear cause Promote anywhere and everywhere!

44. Sample call-to-action for a live event Thank you all for listening! Now before I go, I’d like to show you an exciting way you can help our charity. I'd like you all to get out your cell phones and switch them...ON. That's right, turn them on, hold them up and show them to me! Ready? Now, text GIVE TO 20222

45. Make your cause clear

46. Promotional Card Hand-outs

47. On your website

48. Social Media - Facebook

49. Video promotion – Auburn University

50. Video promotion – Pathways to Housing

51. Metropolitan Ministries

52. Boston Ballet

53. Outdoor Marketing – Services for the Underserved

54. DesertAids Project

55. Vehicle Wrap – Masbia Soup Kitchens

56. Saving Promise St. John Fisher College

57. Field Museum in Chicago

58. How Much Does it Cost? Introductory Package 6 month trial $79/month base fee $0.48/donation $500 in setup fees to Mobile Giving Foundation

59. Mobile Giving: By the Numbers 12-month campaign upfront fee to MGF = $500 first 6 months @ $79 = $474 next 6 months @ $99 = $594 Total (before per donation charge) = $1,568 Break even point (at $10 donation level): 165 donations/year* or 14 donations/month *(includes per donation fee)

60. Corporate Sponsorship

62. The next phase of mobile giving Autocollect contact information Subscription donations Social media integration Any $ amount More flexibility on wording Faster payment

63. Contact Information Dave Asheim, President dave@givebycell.com (415) 297-6677