Hoteltoweb Catalogue

HotelToWeb©
Unique Hotel Solution
Management, Sales, Marketing, Analytics, Reports

Dear Valued Customer,

All of the distinguished hotels prefer HotelToWeb© with their sales and management.
HotelToWeb© is one of the best and easiest CRS systems for gathering your internet sales and sales
management.

 Automated online sales and management tools over your website (Booking Engine).
As HotelToWeb© we provide your establishment the GDS connection with one of the
most powerful and common switch channels, the technology that has the most
distinguished and advanced infrastructure as well as the most dynamic and flexible
Booking Engine
 Sales and Sales Management for the Global Agency Web over GDS which has over
600.000 agencies
 Sales and Sales Management for more than 1600 travel portals over GDS
 A single management panel and dynamic sales management for our individually
signed global and major travel portals (dynamic quota management)
 Competitor price follow up, analysis and reports

HotelToWeb© is the solution partner with the world’s leading firms which possess online reservation
Technologies

HotelToWeb©maintains the same quality with after sale support, technology and product range
We would be honoured to see your establishment among our happy customers.

HotelToWeb© Online Sales and Marketing Technology Production Centre

HotelToWeb Online Rezervasyon ve Satış Teknolojileri
Fener Mah 1952 sok no:8/2 ANTALYA
+90 242 324 40 71 info@hoteltoweb.com

1.HotelToWebDMS©
(Internet Distribution Management System)

HotelToWebCRS©
GDS Channel
ADS Channel
Channel Management
GoWellGo
Booking Engine
RFP
Online Agency Sales

2.Business Intelligence

Competitive Analytics Services
Competitive Report Service
My Status (Sales Analysis Reports)
Reservation Reports Service

3.Web Marketing

SEO (Search Engine Optimization)
PPC (Pay Per Click)
SMO (Social Media Optimization)
GDS Marketing Tools
Website Design
E-Mail Marketing
Mail Archive Creation
E-inspection and Reputation Management


HotelToWebDMS©

 HotelToWebCRS©

HotelToWebCRS© (Central Reservation System) is the sales platform which handles the entire
internet sales and management tools.

The HotelToWebDMS© items below are managed through a single HotelToWebCRS page.
HotelToWeb establishments conduct their fast and reliable sales through the easy to use online sales
management tools HotelToWebCRS© which can be accessed everywhere that has internet.

 GDS / ADS Channels

HotelToWebDMS©, uses the existent electronic distribution channels to reach and sell to your
customers so you can sell to the maximum level. HotelToWeb connects to internet sales locations
directly and without an intermediary which is easy to use and can be applied to the sales
management staff.

GDS Channel
The world’s leading distribution channels Sabre, Amadeus, TravelPort (Galileo/Worldspan) are used
as an electronic search engine and a reservation tool for more than 600.000 travel agencies.
HotelToWebCRS© is 100% GDS integrated and works in real-time to provide you with a sales channel
for maximum puplication and sale. The experience and standards HotelToWeb uses are of global
standards.


The HotelToWeb© member hotels maintain their GDS sales management transactions 7 days – 24
hours from anywhere around the world with no interruptions over www.hoteltoweb.com.
HotelToWeb© is not an application which forces its users to be dependant to one machine.
HotelToWebCRS© infrastructure works 100% integrated with GDS.
HotelToWebCRS© distributes the information through GDS effieciently so all users can easily track
hotel vacancies, price, action through the HotelToWeb management panel.

ADS Channel (Travel Portals)
Over the GDS HotelToWeb© infrastructure not only reaches over 1600 holiday and hotel reservation
travel portals, but also puts your hotel advertisements on Expedia, Travelocity, Orbitz, Booking.com.
Hotels that are members of HotelToWeb© can manage their transactions for those travel portals
that gather hotel information over GDS via www.hoteltoweb.com from any computer anywhere in
the world 24 hours a day, 7 days a week. HotelToWeb© works integrated with the travel portals that
gather information from GDS channels. HotelToWeb© users can easily distribute information in one
transaction such as vacancy, price and action through HotelToWebCRS©.

 Channel Management - HTWRateHunter© Rates&Inventory Service

With the increasing rate of reservations coming through third party travel portals and distribution
channels, hotel staff are finding it difficult to manage the extranet of these portals. To secure the
continuity and efficiency of the reservation volume a staff member needs to be put in charge of
these extranet systems and needs to continually check the systems. HTWRateHubter
Rates&Inventory Service, helps hotel staff with these confusing and time consuming distribution
channels.

Product Features;
 Websites for over 500 international third part distribution channels
 Ability to see different room distribution and pricing on different websites
 Plans for price/room for manual intervention during updating
 Updating the revised distribution and price
 Setting the room stock status open/close
 Keeping records of updates as well as the information on who and when the update was
done
 Summary of all inventory reports
 The ability to see hotel/distribution channel rules (agreement conditions) within the system,
adding capacity and restrictions to every website
 To be able to see your every reservation from all websites on one single system
 Warning settings for adequate allotments on websites


HotelToWeb users can get access to information on establishment, price, commission rate and
vacancy with those they have direct agreements with and with all third party users (see attached
travel portal users list) which have HotelToWeb integration through HotelToWebRateHunter©
without a need for their extranet log-in information.
With those connections made over GDS, travel portals can reach your establishment’s information
over the GDS pool. HotelToWebRateHunter© is a system working integrated with HotelToWeb and it
is connected to popular travel portals. Due to this connection establishments can manage the special
sale agreements they make through HotelToWebCRS©. HTWRateHunter©, apart from the sale
power direct access provides, it creates a very easy online management system. Users with this
application can gain dominance over price, information, stop sale and as such updates for each portal
on different websites without losing time-labor force. One of the biggest advantages
HTWRateHunter© brings is dynamic sales management. The quota you have defined for each portal
can be automatically managed through the “smart sales management system” in HTWRateHunter©.
This means that, imagine having 5 travel portals you have signed agreements with. You have defined
a specific amount of quota to each one. In the case of a demand coming into the system which has
no quota left, HTWRateHunter© will catch this demand and direct the other inactive quotas on other
websites to it. This way many lost sales which are not even realised will be caught. As an active
member of OpenTravel HotelToWeb© works with the newest editions of XML standard interfaces.
This way the number of travel portals which are integrated increase everyday and a new integration
is very easy with these global standards.

 Online Reservation System - HotelToWeb© Booking Engine and HotelToWebCRS©

Today the hotels’ websites are an important part of marketing and sales plans. HotelToWeb© online
reservation system guarantees turning site visitors into hotel visitors. HotelToWeb© is the online
reservation system that allows the visitor to inquire between two dates and shows the available
rooms, packets, actions and then to pay with credit card or any other payment method approved by
the hotel.


HotelToWeb© users can reach and sell to their target audience via their websites (potential
customers, existing customers, special customers, companies, etc) in real-time, online rooms,
products and packets.
HotelToWeb© Booking Engine, is developed after marketing studies by the hotel management or at
times the clients who will use the hotel, customer feedbacks and works which can be useful.
HotelToWeb© is renewed every day by the global technology developments, industry affinities and
the consumer behaviour, it works to maximise sales of the hotels and to increase the revenue for
each reservation. HotelToWeb© Booking Engine together with HotelToWebCRS©works in complete
integration with all the HotelToWeb© products, this way hotel information, rates and vacancy
information is distributed to other channels via our online reservation systems (GDS, ADS,
HTWRateHunter©). HotelToWebCRS© database is developed according to the international OTA
standards (please see www.opentravel.org). OTA is the procedure for the world tourism online
programming and database development. All the programs developed according to these standards,
global office programs (Fidelio, etc), global distribution webs (GDS, ADS, GoWellGo, etc) and special
websites serving specific areas (online revenue management sites, online golf sales management,
etc) can work together.

Credit Card Payment Infrastructure
HotelToWeb© Bookine Engine infrastructure allows all cyber pos and credit card payment systems to
work in realtime and 100% online. With HotelToWeb© the safety of online shopping is at a maximum
global level and standard. The credit card information of our clients are encrypted and saved. This
information is not held within the bank, the hotel or the HotelToWeb© database, they cannot be
viewed by a third person, gathered, they are encrypted with SSL and work with only the approval
procedures. Hence every transaction is safe and under protection. HotelToWeb© uses 3D secure XML
interface which is developed in accordance with the international security and standards of all the
banks and payment systems.

Special Customers and Direct Sales to the Companies
Special customers need special attention! To make your special customers feel special HotelToWeb
has tools to show the same care you would such as infrastructure, honour card, member systems,
corporate or special customer prices and price reduction rates.
HotelToWeb© online reservation and sales system through the same reservation page allows sales
with specific reduction rates to all of your special customers.

HotelToWeb© Search Page
HotelToWeb© Online reservation system can work in 4 different languages – Turkish, English,
German and Russian. It can also work with an extra preffered language which will take only a few
hours.
The screens are all parametric in context and infrastructure. The webpage that has been designed for
the establishment can be adapted into the system, it can also work within its own web domain.
Interaction completion steps, reservation completion page number (single page, more step etc), the
information asked from the customer performing the search and information as such, the needs of
the establishment, wishes, sale and marketing strategies can all be modified.


 Otel Online Agency Sale System
HotelToWeb© ‘s aim in all its products and services is to use the internet to the maximum and to
bring increase in revenue.

With the HotelToWeb© Online Agency Sales System, you will be able to recieve and direct all the
sales from the agencies you work with. Online Agency System will make it easier for agencies to
reach your establishment, buy your products and make it easier to pay – therefore increasing the
single agency sales volume. All the management of the system is within the control of your
establishment and inititive. Management tools like creating a new agency, creating a password,
agency information (commission rates, payment types, quota numbers, etc) are always within your
control with HotelToWebCRS©.

Business Intelligence

 HTWRateHunter© Shopper Service

This is the tool for allowing you to watch and interpret internet prices of competitors on over 300
major travel portals. Specialised reports of the competitor establishments you pick, the prices on the
internet pages you choose, sales, ranking etc.

According to the information gather via the Shopper Service your daily revenue can be maximised.
Product Features;
 Online price comparison within seconds
 Ability to access over 400 websites and many hotel websites
 Reports that include different weeks 30, 60 and 90 day or 7/24 online views
 Pricing for single, in bulk, complete or in parts, uninterrupted revenue
 The ability to report taking website, date, hotel as basis or graphic format and in any
currency
 Access according to requirements of single or double room and one or more nights

System Main Features;
 Online “real time” shopping – different online channles report according to their web sites
 Weekly reports – the weekly reports can be viewed 30, 60 and 90 day intervals with the
Shopper feature, giving a more complex market analysis
 Daily reports – makes your comperative efforts more effective
 Different room type comparison – user, alike room types (eg single, junior suite) and
comparing the prices published on websites of the hotel and competitive hotels (despite the
different technology)


Web Marketing

 Web Site Installation and Development

Your website is the most effective sale channel you have, which is why it requires constant attention;
web based tools and applications such as HotelToWeb adds to the development of your website and
provides full support for your update needs.

The websites created by the HotelToWeb tools are dynamic and flexible. They are created in
accordance with presentability and visual presentation principles. HotelToWeb web sites provide
instant graphic and context updates and is integrated with the latest technologies.

During your designing phase, our team of experienced designers and programming specialists will
use the latest technologies and creative standards.

HotelToWeb web based tools online presents its clients and their brand as well as their marketing
services and increase of income at its best

 Search Engine Optimizing (SEO)

If it cannot be found, owning a website has no meaning. A website and a functional reservation
system that is rich in context, dynamically managed and approved the latest technologies is only the
beginning of our services.

Our internet marketing services bring very effective results and are very important tools for creating
a difference for your brand, revenue increase and maximum recoverable revenue.

HotelToWeb internet marketing strategy is to optimize the search engine, making effective media
investment, search engine advertising (pay per click) and reliable statistics as well as analytic report
packages.

What is Web Sitesi Optimization?

Web site optimization is to maximise internet search engine context with target audience, strategies,
so your site will show on top of the list increasing the chance to reach target audience hence keeping
its place steady.

With optimization the aim is to climb higher in the search engines and keep its place steady. With
web optimization the first aim is to make the site easier to find. This means that search engines need
to be aware of your website beginning with www. This is only the beginning of the optimization
stage. The important thing in optimization is the site context and what you wish to bring forth in that
context for searches.


Almost 85% of all vacationers use the internet for gathering travel information and making
reservations. With HotelToWeb you can gain a view of scientific and essential information,
measurments and optimization.

Why Optimize?
When looked through an angle of advertising and marketing, optimization is being able to reach and
stand out to someone who is looking for information with no regard to where they are in the world.
In our day internet is an effective, powerful and crucial introduction and advertising channel. The
importance of being able to use internet as an advertising and declaring tool has been adopted by all
private and corporate companies.
The method internet has of directly comunicating with no intermediary, it has become more
powerful than any other media.
This is used by all private and public sector carefully and accurately, internet investments are
planned out in a very serious manner. Product introduction launch processes and even creating a
public opinion have picked the powerful communication media of the internet. This movement is the
most effective way of carrying the firms entire activity and events introduction, etc to the targetted
crowd.
Without a doubt the first step of using the internet as an advertising channel is optimization.
The biggest difference between the internet and any other effective media channel is the fact that it
is cheap and influential. An internet strategy planned out correctly will become your most effective
advertising and notification channel. Internet is the fastest and the only technology without an
intermediary to reach your targetted crowd and the public. These two features are the reasons for its
fast climbing success rate among other media channels.

 Sponsor Link Connections – Pay Per Click

Apart from the optimization for search engines HotelToWeb makes it easier to use PPC programs for
online introduction of your website as a brand. PPC advertising can be used as an effective tool for
calculating promotions, viewing interest and when the need be revenue. With PPC you can pay to be
among the “Sponsor Connections”.

Sponsor link work budget is linked to the clicks and the demand on the search engine. HotelToWeb
minimizes the sponsor link costs of your establishment and will continue the work of gaining
maximum revenue with minimal cost. The HotelToWeb staff will lead your website to the most
accurate place with a very effective advertising plan within your internet budget.

 GDS Advertising

The latest studies show that GDS online travels have higher revenue by 50% and 30% by all hotel
reservations. GDS harbours information of thousands of establishments and it helps all the travel
agents working with GDS to increase profit. HotelToWeb staff will work together with you to create a
special advertisement to put on GDS and will support you in all your needs.Please ask for a booklet
for detailed information on GDS Advertisement and Marketing tools.

 Reporting & Analysis


HotelToWeb reporting programs have a far more complex reporting tools than any other
conventional reporting program. HotelToWeb will present to you the tools you need to make your
website an effective sales tool and a reporting tool appropriate to your general sales-marketing
strategies.

HotelToWeb is a powerful analysis tool watching the behavioural pattern of the client while they
make the reservation.

The analysis gift of HotelToWeb include, figuring out the client affiliations, the ability to see the
reason behind lost revenue, focusing on the elements that increase sale capacity, increasing and
creating that capacity, reselling to the same customer, decreasing lost revenue.

HotelToWeb report tool will give the hotel staff the capacity to analyse the web reservations, turning
the data at hand into revenue and instead of making rash decisions, to make calculated marketing
moves.

 E-Mail Marketing

HotelToWeb E-Mail marketing tools consist of products which make the internet a useful channel
that will increase your online selling power by turning the data gained from the website into useful
marketing information and will keep the relationship between you and your existing as well as
potential clients alive.

Mail Saving Tool: As an online reservation and sale system HotelToWeb will serve to save and
analyse the information gained via the internet allowing the sale and marketing to benefit.

Thanks to the “automatic mail save” tool nested in the online reservation system infrastructure of
HotelToWeb, hotels can save the email addresses of all the potential customers which query over
room/package. In similar global applications client or potential client information is gained during
reservation. With HotelToWeb the information of the client (e-mail) is automatically saved during a
query over room or any other product. Especially popular hotels gain a very serious and real
potential data e-mail archive in a very short period.

With this application the HotelToWeb online reservation system users can create an archive both
real and has thousands of records allowing them to create potential sale via this archive.

Mail Sending Device : The mail sending tools of HotelToWeb targets the continuous communication
with the clients over their webpage, this also will bring in lost revenue.

Thanks to the “automatic mail save” tool nested in the online reservation system infrastructure of
HotelToWeb, hotels can send an email to the potential customers which query over room/package.

While working with a classic listing and searching HotelToWeb will keep the communication going
with the customer which will increase the revenue.


HotelToWeb will send an automatic email to the potential client while they query on the webpage.
With this email the person will be reminded of the list of rooms they have queried about and the
other rooms available at the same period. The email will be in a format that will look customised and
will have room pictures as well as other information.

Thanks to these emails, HotelToWeb members will make their online reservation systems into an
application which communicates with their potential clients. While some clients return with a thank
you note, many return with a reservation demand. This way without buying from your website there
is a second chance to sell to the potential customers who was there to just make a query.

 E-Inspection/Follow-Up

HotelToWeb follow-up systems have various management alerts which minimises the user’s work
and also minimizes material and emotional losses which can be caused by wrong information entry,
forgotten transaction, etc.

Tools like simultenous reservation information sent to the mail addresses, unsual entry and data
entry follow-up, price updates, information update reminders allocate users a more active role as
well as checking the system itself.

 Prestige Management - HTWBrandHunter ©

Prestige management will help you to keep a watch over and direct the important references when
vacationers’ affiliations, interests and decision making takes place.

Prestige management reports, will help you to analyse your status on many reference sites like
tripadvisor.com yahootravel.com and will help you to watch your place opposite your competitors as
well as to gather and present all the written and visual things aimed at your brand.

• Integrated infrastructure with prestige sites
• Reports with Mail
• Simultenous published update context news
• A chance to intervene with bad and unfair comments

HotelToWeb© CUSTOMER SERVICES


 Customer Relations Management

Customer Relations Management (CRM) is on of the most important parts of developing the
HotelToWeb online reservation systems. Apart from tracking global technology, it is the main
principle of customer relations management to realise real needs and to support product
development over both channels.

Our idea of the way CRM works during the development of product, service and application is to
create solutions at the shortest time period in the light of wishes and needs of your customers within
global technologies and developments. We develop new effective working environments by
constantly communicating with our establishments; trainings; information meetings and discussions

 Education

HotelToWeb among our education services we have seminars, information manuals sent during
membership activation as well as presentations and on-site educations during requirement recieving
phase.

HotelToWeb users have screens with accurate hardware and directions while in system. Therefore it
is a userfriendly system that is easily learnt and used by the staff. This feature directly affects the
user education and will shorten the education given during membership activation. To this day, the
need for education after membership not considering the use of information manuals, is 2%.

We constantly update ourselves so we can be up to date on new developments so we may be able to
educate the industry workers.

 Customer Satisfaction

HotelToWeb sees every customer as a partner. It our aim to make sure our partners gain their
investment 100% back.

Our partners trust us at any time - night and day for support while working on a dynamic and
different platform such as the internet.

HotelToWeb reaches every client query given it will add value to the product. HotelToWeb members
can use tools to customize their system. HotelToWeb is one of the flexible and rare online
reservation programs creating its own dynamic structure and development.


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