Advertising in Europe and Asia

Advertising in Europe and China 06016391 Leung King Laam

What is advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

History of advertising in western countries ,[object Object],[object Object],[object Object],[object Object],[object Object]

History of advertising in China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Comparison of advertising with western countries ,[object Object],[object Object],[object Object],[object Object],[object Object]

Selected Ads from China & Europe ,[object Object],[object Object],Chiu Chingyee 07001592

Ads from China Construction Bank ,[object Object],[object Object],[object Object],[object Object],Chiu Chingyee 07001592

Ads from European banks ,[object Object],[object Object],Chiu Chingyee 07001592

Chiu Chingyee 07001592 China Construction Banks Ads Centea Bank Ads Theme Father and Son “ Doing more is our nature” Message ,[object Object],[object Object],The bank managers work harder for their clients because they are all independent. Cultural Norms ,[object Object],[object Object],[object Object],[object Object],[object Object],Style Rely on earthy and family-based appeals Stylistic dimensions - Sense of humor

Other Ads illustrating cultural differences ,[object Object],[object Object],Chiu Chingyee 07001592

Criticism in France ,[object Object],[object Object],[object Object],[object Object]

Criticism in China ,[object Object],[object Object],[object Object]

Advertising in Europe and Asia

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Advertising in Europe and Asia