1. WANTING LIU
Twitter Account: LWT_MOONPAINTER
Public Profile: http://www.linkedin.com/pub/wanting-liu/1b/34/765
EDUCATION
Master of Arts in Advertising (GPA: 3.72) May 2010
College of Communication Arts & Sciences, Michigan State University, East Lansing, MI, U.S.
Bachelor of Arts in Advertising (GPA: 3.16) June 2008
Renmin University of China, Beijing, China
HONORS
•
• 2007, 1st Scholarship of Renmin University of China
• 2005-2006, 2nd Scholarship of Renmin University of China
• 2003, Top certified honorary certificate of violoncello performance by China Central Academy of Music, level of nine
(the top one)
PROFESSIONAL EXPERIENCE
■Research Projects (02/2009-12/2009)
Department of Marketing at The Eli Broad Graduate School of Management, Michigan State University
• Implemented Database such as AD $ Summary, Choice 3 and SRDS (media rates and planning data) in
developing an interactive media plan project for Pepsi Max
• Analyzing different brands in terms of integrated marketing communication, such as MINI Cooper, Burberry,
Mountain Dew, etc
• Developing a strategy recommendation report for Baighlen & Co. Gridiron Hoods
College of Communication Arts and Sciences
• Analyzing the effect of promotional advertising in new types of media, such as mobile, social networking
• Analyzing the interaction of restaurant lighting and music: effects on patrons’ response
■Consultant in Public Relation (10/2008-11/2008)
Project of Ensuring a Positive Relationship of MSU & Kalamazoo County
• Administrated interviews and focus group for MSU to better understand current problem
• Determined a communication strategic plan for MSU to form a good relationship with Kalamazoo County
■Fundraiser in Nonprofit Organization (10/2009-12/2009)
Project of Developing a Sustainable Fundraising Plan for Lansing Teen Challenge
• Face to face interviews with top executives of Lansing Teen Challenge
• Assisted the evaluation reports of current fundraising plan, especially in board member engagement
• Conducted a new fundraising plan for Lansing Teen Challenge
■Intern (05-08/2007)
East-Time Program, China Central Television Station (CCTV)
• Daily topic selection, feature and commentary writing, and articles arrangement

2. • Gathered news sources and conducted TV interviews & Photography
• Assisted 10-15 live and tape transmissions nationwide daily in Main Control Room