1. Social Media:What’s the Fuss?

2. What is Social Media? New tools for communication.

3. What is Social Media? Historically Word of mouth Advertising Press coverage Direct mail Telemarketing Speaking engagements

4. What is Social Media? Today Email Web Sites Facebook Twitter YouTube LinkedIn Others

5. What is Social Media? Taking the process of sharing information online and “viral”. Using the power of instantaneous, nearly ubiquitous and largely free online communications tools to get your message heard. Let others help market your message.

7. Facebook Statistics Approximately 450 million users 50% of users log in every day > 3 million active Pages > 20MM people become fans every day Average user has 130 friends

8. Cumulative Effect of Information Sharing on Social Networks 947 280 150 130 667

9. What Does Facebook Look Like?

11. LinkedIn Approximately 50 million users Professional Networking vs. Social Networking Matching job seekers with available work Company profiles with key personnel Recommendations from clients or managers

12. What Does LinkedIn Look Like?

13. Other Social Media Sites

14. Twitter Short, timely messages (140 characters or less) Good for pushing short, breaking news Useful for driving traffic to your web site Can be integrated into an automatic workflow

15. YouTube Video sharing web site Upload and share video messages Free media service Videos can be embedded into web sites and Facebook postings.

16. Niche Sites Yelp: user reviews, mostly restaurants, other businesses too. Flickr: photo sharing web site. Foursquare, Loopt: location based mobile social networking. Meetup: used to organize offline gatherings, called “meetups” for special interest groups.

17. Which Site(s) Should I Use? Different people prefer to find information in different ways. Know your audience and be where they are; give them a choice of getting your message in their preferred forum. Facebook and Twitter are the two big arenas for social & business marketing. LinkedIn for B2B, recruiting, finding work, solving business problems. Niche sites as appropriate for your need.

18. Who Has Time? Doesn’t have to be time consuming. Develop a policy. How often to log in What kinds of information to share Assign or share the responsibility Set up an automatic work flow Web site > Facebook > TwitterFacebook > Twitter Twitter > Facebook & LinkedIn