This document summarizes four articles related to research on Harry Potter and the concepts of franchise and transmedia. Article 1 discusses transmedia storytelling and its role in contemporary media production. Article 2 examines the cultural logic of media convergence. Article 3 analyzes cross-media storytelling and its current state, observing opportunities for future design. The articles provide information on expanding narratives across multiple platforms and branding strategies in modern media industries.

1. Literature Search Researching on Harry Potter and the concept of franchise and transmedia

2. Article 1 SCOLARI,carlosalberto (2009) TransmediaStorytelling:Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production [online] Article from International Journal of Communication 3, 586-606 last accessed 20 February 2010 at: http://ijoc.org/ojs/index.php/ijoc/article/viewFile/477/336

6. Article 2 Jenkins. Henry (2004) <em>The cultural logic of media convergence</em> [online] Article from the International Journal of cultural studies. London. Sage Publications. Article fromMassachusetts Institute of Technology, USA last accessed 23 February 2010 at: http://eng1131adaptations.pbworks.com/f/Jenkins,+Henry++-+The+Cultural+Logic+of+Media+Convergence.pdf

9. Article 4 Dena. Christy (2004)<em> Current state of cross media storytelling: Preliminary observations for future design.</em> [online] School of Creative Arts: University of Melbourne. Article from Monique de Haas at ‘Crossmedia communication in the dynamic knowledge society’ networking session, European Information Systems Technologies at: <ahref="http://www.christydena.com/Docs/DENA_CrossMediaObservations.pdf">http://www.christydena.com/Docs/DENA_CrossMediaObservations.pdf</a>