The summarizer evaluated their media products using forms and conventions from real media. They researched music websites, posters, and magazines to identify conventions to follow in their website, poster, and double-page spread promoting a fictional music channel called "Beatbox". They adhered to most conventions but challenged some, like excluding music charts and unrelated channels from the website. Feedback from surveys showed their products generally followed conventions well but could be improved, like making the homepage and video more appealing. They learned new technologies like Dreamweaver, Publisher, and video/photo editing software.