View and download CV for Leslie Woodcock

1. Leslie Woodcock 01306 713344 07850 466655
leslie@enigmagroup.co.uk
CAREER SUMMARY
1995 – Current Interim and Consultant Enigma Management Resources Ltd
2006 – 2008 Deputy Chairman and Commercial Director Mysalepack plc
(Consultant then interim)
1994 Managing Director Daewoo Cars Ltd
1979-1994 Heron International Plc
1987-94 Managing Director Heron Suzuki Plc, Car Division.
1987 Group Commercial Director Heron Motor Group Ltd
1984-87 Managing Director First Computer Ltd
1982-84 Group Commercial Director Heron Suzuki GB Ltd
1979-82 Commercial Director Heron Power Products Ltd
1976-1979 Group Accountant Crest Nicholson Plc
Pre 1976 Financial and Management Accounting Dymo Ltd, Charterhouse Group,
RCA Ltd (now Serco plc)
SET UP and management of own strategic CAREER HIGHLIGHTS HEADHUNTED BY DAEWOO CORPORATION of Korea
business performance improvement business to set up their UK import and distribution
specialising in strategy, direction, growth planning, brand company and to launch Daewoo motor cars in the U.K. and Eire.
development, marketing planning, change management. • In just 5 months set up the company, recruited senior man-
Clients have included: UniqueAir (Unipart Group), The Hanover agement and staff, created the launch marketing strategy.
Park Group plc, Inchcape, Stapletons Tyre Services (part of Itochu • Orchestrated successful press and public launch of cars at
Europe), Mysalepack plc, and associating with 20|20 Ltd (retail the UK Motor Show in October 1994.
strategy & designers), Thomson Travel Group, BHS, New Look.
• Formulated radical new strategy - Vision 2000 - for the
Client sectors. customer focussed retailing and servicing of new cars in
response to the corporate target to achieve an unprece-
• National travel & holiday retailing
dented 1% market share, 17000 vehicle sales, in year 1.
• Insurance broking and financial services
• Achieved unprecedented publicity for an emerging marque
• Retail strategy and design consultancy and widespread public awareness of "The Biggest Car
• Tyre services retailing and wholesaling Company You've Never Heard Of".
• IT project management and workflow systems • Generated a database of 100,000 potential customers in 6
• Cellular telephone service provision weeks using cost effective direct response media cam-
paigns. Secured the single largest response since Children
• Department store retailing
in Need.
• High street clothing retailing
• Motor vehicle logistics and services
• Home Information Pack (HIP) provision ACHIEVED Suzuki vehicle profit and market share objectives and
sales growth from £55m to 120m in a highly price-competitive and
declining motor vehicle market. Upgraded dealer network.
AS INTERIM DEPUTY CHAIRMAN AND COMMERCIAL DIRECTOR from Introduced best practice retailing techniques and increased dealer
2006 and 2008 helped launched Mysalepack plc in the Home profitability.
Information Pack (HIP) market in 2007. Advised investors pre-
acquisition by way of commercial due diligence; responsible for
Strategy, Finance, Marketing, IT and systems. Programme AT FIRST COMPUTER (Heron Group) undertook strategic rationalisa-
management of web-based online HIP ordering, purchase, tion, operational restructuring and ultimately closure of pioneering,
production and tracking software; developed and executed nation-wide, Personal Computer retailing and support services
marketing plan; wrote fund raising prospectus and led successful business. Eliminated losses by increasing monthly sales rate of
second round funding through private placing of convertible personal computers and related services by more than 200% in 6
loan-notes via U.S. investment bank. months.

2. Leslie Woodcock 01306 713344 07850 466655
leslie@enigmagroup.co.uk
SKILLSET
FIFTEEN YEARS experience as a business strategy consult- by the analysis and superior fulfilment of customer ser-
ant and interim manager. vice needs, pre, during and post sale.
TEN YEARS experience in positions of Managing Director • Management of sales and distribution channels including
resulting in the possession of comprehensive general third party distribution networks and nation-wide branch
management skills suited to a wide range of business operations.
sectors and operations. • Strategic review of mature business sectors, the
FIFTEEN YEARS in-depth experience in market-focussed challenging of conventional wisdom, and the use of
operations embracing: innovative solutions to gain commercial advantage.
• Management of situations of pioneering start-up, turn- • Well developed presentation skills and powers of
round, expansion, rationalisation and strategic redirec- persuasion in board room and conference environments.
tion requiring various blends of, sensitivity to human
• Experience of operating with overseas nationals in the
relations and motivational needs; inspirational and driv-
International arena since 1979 - Japan, Korea, Germany,
ing leadership; and hard-nosed commercial awareness
Holland, Italy, Spain, USA and therefore sensitive to the
of the need for financial returns and market results.
cultural differences in both business and social
• The achievement of significant sales and profit results relationships.
EDUCATION
Sunbury Grammar School - Elected Head Boy.
PROFESSIONAL QUALIFICATION
Fellow of the Association of Chartered Certified Accountants (F.C.C.A.) – 1977.
MANAGEMENT TRAINING
London Business School - Interpersonal Skills for Senior Managers - 1987.
CONTACT DETAILS
26 The Street, Capel, Dorking, Surrey, RH5 5LE
Email lcw@enigmagroup.co.uk
Office Tel 01 306 713344 Office Fax 01 306 713443
Mob 07850 466655 Home Tel 01 306 711099
Interim Executive • Strategy and Management Consulting • Non-executive Management Services
ENIGMA MANAGEMENT RESOURCES LIMITED
26 The Street Capel Dorking Surrey England RH5 5LE Tel +44 (0)1306 713344 Fax +44 (0)1306 713443 Email emr@enigmagroup.co.uk