GIBS MBA USA West Coast - Web 2.0

“ Management models of the future will need…to contend with how to orchestrate a complex and changing network of individuals within and outside the boundaries the previously defined as “the enterprise” IBM, Future of the Enterprise white paper

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

History of the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 1.0 (1994 to 2001) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Legacies of Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keystones of Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 Foundations ,[object Object],[object Object],[object Object],[object Object],[object Object]

" ... the lack of a crisp definition is a feature, not a bug . And as the world shifts from the limited variety of bottlenecked distribution to the infinite variety of open distribution, there will be more examples of phenomena that are hard to define but are nevertheless real and true. The future is increasingly heterogeneous, not homogeneous. One size doesn't fit all. " Chris Anderson, “Web 2.0 and the Long Tail, Part 2” The Long Tail

Web 2.0 Competencies (O’Reilly) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research Questions ,[object Object],[object Object],[object Object]

Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Funding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Entrepreneurship ,[object Object],[object Object]

Organizational Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 3.0 ,[object Object],[object Object],[object Object]

Company Visit Summary knowledge workers & knowledge sharing; individual freedom; culture: employment & accountability; focus on work environment; diverse teams; importance of art; freedom to fail; community & mentorship; self starters; company evangelisers OD Marketing Revenue Funding Entrep Profitability World Content Zillow viral / PR advertising VC high not yet at BEP cyber user generated PB Wiki viral subscription angel / VC high not yet at BEP cyber user generated MS IFTF conferences subscription donor low not for profit real create & forecast Google viral advertising VC high very profitable cyber user generated Bloomberg advertise / PR subscription bootstrap medium very profitable real scrape & create

Setting the Stage: USA vs. South Africa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bringing it home ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GIBS MBA USA West Coast - Web 2.0

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