A "how to" social media presentation made to folks at CH2M Hill Transportation Group (specifically Innovative Modal Solutions or IMS group). The presentation covers why companies need to get into social media, what tools can be used, and how they can be used. Basically this is a presentation launching a social media project for the CH2M Hill IMS group.
www.twitter.com/wesleyzhao
2. What’s the point?
• Everybody does it
• Compete
http://30daysout.files.wordpress.com/2009/01/bob_dylan_12_64.jpg
• It’s F-R-E-E
the times they are a changin’
-Bob Dylan
• The Soft Sell
3. Well, how do I do it?
• Blogs
http://thesituationist.files.wordpress.com/2007/12/blogosphere2.jpg
• Twitter
www.twitter.com
• Facebook
www.facebook.com
• Google!
www.google.com
4. But…Why Us?
• Joe Schmoe
• Rich Mitch
• Fun-ducational
http://scrapetv.com/News/News20Pages/usa/images-2/joe-the-plumber.jpg
Joe the Plumber contemplates context sensitive solutions
• One-stop shop for
everything green
5. Okay, how can I contribute?
• Promote Green Growth
• Create a market for TOD
• Bring a good name to the
family (of CH2M HILL)
• Build a network
6. What’s the plan, commander?
• Blog about it
(http://greengrowthcc.wordpress.com)
• Tweet about it
• Be about it (web
http://www.optimum7.com/internet-marketing/wp-
content/uploads/2009/02/social_media_marketing.jpg presence)
Keep your friends close, your enemies closer, and
your tweet-ers closest
91. key-wording
• Images
Title: Cute brown cat with
whiskers falling asleep
dreaming about the
YMCA on a red and
yellow blanket
Keywords: Cat, Cute,
Brown, Sleeping,
Whiskers, Dreaming,
YMCA, it’s-fun-to-stay-at-
the, couch, red, yellow
http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
109. What we request is…
• tweet like there’s no tomorrow
• blog ‘till you drop
• network like you’re a crazy person
110. What we request is…
• People we like
– ex: Rob Johnson – TCC, Paul Hammond, WA Sec. of
Trans
• Sites we like
– ex: http://www.cnu.org –Congress for New Urbanism,
http://www.humantransit.org – Transit Blog
• Definition Library
– ex: TOD, Sustainability, ITS, CSS, VMT, LEED, etc…
• CH2M Hill Projects
– ex: Mazdar, South Lake Union
• Hash Tags
– ex: #greengrowth, #TOD, #GreatStreets, #IMS
111. What we request is…
A blog post by Wednesday, January 27th
Temporary Access:
user- ch2muser
pass- ch2mtest123
112. created by
m: (425) 502 1843
w: (425) 233 3555
wesley.zhao@gmail.com
www.twitter.com/wesleyzhao