18. Phase 4: Up-Coming Development Phase 1: Development Phase 2A: Private Beta Testing Phase 2B: Public Beta Testing Phase 3: Launch Development of software Development of web portal Integration of content and advertisments Liaising with content providers and advertisers
19. Phase 4: Up-Coming Development Phase 1: Development Phase 2A: Private Beta Testing Phase 2B: Public Beta Testing Phase 3: Launch Mass trial of product Localised (City area) Debugging & Updating Targeting localised advertisers
20. Phase 4: Up-Coming Development Phase 1: Development Phase 2A: Private Beta Testing Phase 2B: Public Beta Testing Phase 3: Launch Wide-spread Beta Feedback + Debug Integration of directories services (Yellow pages) Advertisers for a wider scale
21. Phase 4: Up-Coming Development Phase 1: Development Phase 2A: Private Beta Testing Phase 2B: Public Beta Testing Phase 3: Launch Periodic Updates and Improvements Continual Search for Advertisers Seeking representation from legal and accounting firms
25. S - Connects people - Provide convenience - Unique and effective advertising platform W - Privacy - Requires a critical mass O - Imagine Nation 2010 - Strategic partnerships - Blue Ocean in Singapore T -Uncertainty of market trend -Potential competitors