General Overview of Text Message Marketing

1. The Most Effective Way To Connect with Your Customers

6. “ Customers Add themselves to your player Database”

9. As people text YOURKEYWORD to 411247 they receive the content you want them to receive. This is all done, through your password protected web-based platform, provided by MobiMark. The Auto Response Message: “ You have joined YOUR KEYWORD text alerts. Look for news and info via text. 555.555.5555. Located at 123 Main.”

11. Examples of a possible re-connection message*: “ ABC Restaurant text alert: Bring this text in today (Jan. 23) and receive a buy one get one free entrée. Show text to redeem.” *160 character maximum

12. “ You can send a message To your entire text database in seconds…it is so easy. And the return on the investment is amazing!” Scott Anderson Restaurant Owner

13. Greg Harjo a restaurant Operator in Chandler, Arizona (Crossroads location) implemented MobiMark’s Text Message Platform in September 2008. In just 4 weeks the store has had over 500 people “opt-in” to their text message campaign. Greg sent out a re-connection text blast on 10-15-08 and had over 60 people come in to his restaurant. His text blast read: “ Chick-fil-A Crossroads: Bring this text in for a free chicken sandwich between 3-5 today only. Show text to redeem” ** The show rate was 12% of those that received the blast text message and sales were up 72% during that same time of 3:00 to 5:00pm. A great success!!! **Your re-connection message is content you choose. (example: store info, family night info, new menu item, discounts, etc.)

14. Tyler Carter a restaurant Operator at the Glenbrook Square Mall in Fort Wayne, Indiana implemented MobiMark in early November 2008. In just his 1 st week using MobiMark, he had over 100 mall employees join his text alerts and that number is growing each day. Tyler sent out a text blast to his keyword that is specific to mall employees on a Wednesday afternoon with the following message: “ Need a snack to get you through hump day? Bring this text down anytime between 2pm and 3pm TODAY and receive a FREE milkshake with a purchase of a LARGE FRY!” Of the 100 people that receive that text message, over 25 responded and visited his restaurant to take advantage of the special! A 25% response rate! Tyler is excited that he has hundreds of people (mall employees) to market to so specifically using MobiMark!

16. This data makes it clear that consumers will be driven by promotions in the physical world to use the mobile device as a response mechanism. This points to a cost-effective way for marketers to integrate mobile into their marketing mix. No organization or brand can afford to be left behind in the rapidly evolving mobile marketplace, so the most important thing for brands to take away from this report is to start today and begin to realize the potential of this powerful new medium. Text Message Marketing Works!