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An overview of mobile marketing and the capabilities offered within the Cellit Studio.
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Cellit Mobile 1209
1.
Mobile Marketing Opportunities
©Cellit Marketing
2.
©Cellit Marketing There
Are More Text Messages Than Mobile Calls Made 1.5 Billion Text Messages Sent In The US Every Day Mobile reality Compared To 293.8 Million Google Searches Per Day TALK TO YOUR CUSTOMERS THE WAY THEY TALK TO EACH OTHER!
3.
Who are they?
WAP Users by Age SMS Users by Age iPhone, Blackberry etc. driving mobile web use + development for older demos Source: Limbo Mobile Advertising Report, q1 2008
4.
5.
81% use mobile
media more than once a week
6.
46% using it
daily
7.
43% favored offers,
viewing marketing formats with perceived value as the most appealingSource: Limbo Mobile Advertising Report, q4 2008 ©Cellit Marketing
8.
SMS on the
Rise Mobile Marketing Association, Mobile Attitude & Usage Study 11/08 ©Cellit Marketing
9.
Acceptance Mobile Marketing
Association, Mobile Attitude & Usage Study 11/08 ©Cellit Marketing
10.
11.
Nearly 33% of
those surveyed planned to buy a smartphone when they upgrade their current phone. – Information Week, Mar 3, 2009
12.
Mobile advertising market
is expected to grow to $5.7 billion by 2014. – Jupiter Research in Information Week, June 3, 2009
13.
14.
The Cellit Difference
Mobile as CRM Build unique customer database Send the right message to the right user at the right time Mobile as Universal Proprietary database of over 8,000 phone models Best possible end-user experience ©Cellit Marketing
15.
Cellit Mantra –
The 4 Cs Cadence It’s all about the timing Content Value of the message or offer Commitment Full mobile presence Consultancy Experience to help guide ©Cellit Marketing
16.
Cellit Approach Multichannel
capabilities Crawl – Walk – Run Engage Examine Strategize Scalable solution Multilayer responsibility Custom development Specialized toolset ©Cellit Marketing
17.
©Cellit Marketing Marquee
Clients Retail Print Broadcast CPG Hospitality Live Events
18.
©Cellit Marketing Intelligent
Platform Best possible end-user experience
19.
Customer Response Contests
Offer responses Reservations & purchases Information requests ©Cellit Marketing
20.
Push Marketing Offers&
information based on user data Surveys based on audience activity Trackable coupons with built-in redemption tools ©Cellit Marketing
21.
22.
Live interactive hotspots
23.
Immediate contact
24.
25.
Applications Resident on
the device Rich content & user experience Take advantage of features unique to device iPhone, Android, Blackberry, Windows Mobile, J2ME ©Cellit Marketing
26.
Platform Examples Create
Messages Send Messages Track Offer Redemption • Creating a message is as easy as sending an email • Preview message on screen before sending • Advanced, rules-based engine allows targeting via consumer behavior and collected data • Schedule delivery for specific times • Easy entry of redeemed offers • Robust, easy report system shows popular coupons ©Cellit Marketing
27.
28.
Studio determines how
to send content to specific subscribers automatically
29.
View incoming poll
results in presentation-quality, full screen animations
30.
Launch new polls
at any time
31.
Run multipart surveys
32.
Attach data collection
results to subscriber record
33.
Send messages based
on data collected©Cellit Marketing
34.
Mobile Roadmap ©Cellit
Marketing
35.
Differentiators Crawl –
Walk - Run Mobile as CRM World class platform Multi-layer responsibility assignment Open architecture for integration Robust reporting Consulting ©Cellit Marketing
36.
QUESTIONS? Randy Atkisson
312-288-8329 ©Cellit Marketing
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