Proper use of Texas State branding and Campus Recreation branding for use by programmers in creating promotional print material such as t-shirts, posters, banners, flyers, etc.

1. Branding
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Texas State
Campus Recreation
Campus Recreation

2. Overview
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Office of University Marketing guidelines
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•
Campus Recreation marketing guidelines
•
Texas State logos
•
Campus Recreation logos
•
Official colors
•
Official font family
•
System statement example
•
Flyer, t‐shirt and Bobcat examples
Flyer t shirt and Bobcat examples
•
Summary
•

3. Office of University Marketing
‐National and campus‐wide awareness
‐ Solidify how students, donors and employees view
Texas State as a major academic institution
Texas State as a major academic institution
‐Understand the needs and wants of our target market
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‐Integrate our branding strategies through Campus Recreation
at every point of public contact (promotions/marketing)
‐Our branding reflects our patrons’ experiences
and perceptions
Office of University Marketing:
http://www.umktg.txstate.edu
http://www umktg txstate edu

4. Texas State Expectations
• Be aware of graphic and
editorial style expectations
• Follow these guidelines
• http://www.umktg.txstate.edu/resources/guides/graphic‐
p // u g s a e edu/ esou ces/gu des/g ap c
styleguide.html
• http://www.umktg.txstate.edu/resources/guides/editorial‐
styleguide.html
styleguide html
•University Marketing can also assist with
projects.

5. Campus Recreation Marketing
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• handles Campus Recreation adver tising
ef for ts, which range from print ads to
weekly newsletters to campus wide
postings
• provides creative suppor t to all seven
programs
• available to review communications to
ensure they meet the university’s graphic
university s
identity and editorial style guidelines

6. ‐Identify our seven programs and services to their
specific target markets, including: students, faculty,
specific target markets including: students faculty
staff, alumni and community members
‐Deliver a clear and cohesive message
‐Confirm our credibility
‐Connect our target market emotionally
‐Motivate potential members
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‐Tie in all services and programs
‐Support University Marketing’s expectations

7. A logo is one visual element in the
Al i i ll t i th
identity scheme. Though it is the
cornerstone, only the consistent
application of the logo, coupled with a
family of colors and selected type styles,
gives constituents a
gives constituents a
memorable vision of the university.
• Use in any piece seen by anyone outside
the university

8. Texas State Logos
External Use
Internal Use

9. Proper Use of Logos
When using the Texas State
logo, keep in mind these
main points:
1. Spacing
2. Distor tion
2 Di i
3. Propor tional to Page
4. Color

10. Color Scheme
In terms of consistency and identity, color
plays a key role in building recognition.
plays a key role in building recognition
Use of Texas State official colors are critical
when reproducing the university logo.
• To use the white Texas State logo, please
consult Kristy or marketing.

11. Primar y Proper Logo
Placement
• Posters
 JPEG, PDF
• Ads
 JPEG , PDF
• T-shirts
Secondar y
 EPS, JPEG
• Flyers
 JPEG , PDF
• Banners
 EPS, JPEG
• Premium Items
 EPS, JPEG

12. Official U i
Offi i l University Colors
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The official Texas State gold and maroon are key components of the
Graphic Identity Program, and they are the primary colors for use in
principal print and electronic communications
Primar y Palette
PANTONE PANTONE
872 504
Metallic CMYK
65-100-100-
CMYK
20-30-70-20 35
RGB RGB
180-152-90 80-18-20
HEX HEX
b4985a 501214

13. Font Family
Adobe Garamond was selected to impart a feeling of history and academia
academia.
Univers has a modern, efficient feel that balances out the more traditional
Garamond. These two fonts—along with their complete families of light and
bold, Roman and italic—are recommended for all publications.
Adobe Garamond
Univers
Fonts to be installed on all Department computers

14. System Statement Example
• On all material for
use outside of our
recreational
facilities
• “A
“A member of the
b f th
Texas State
University System”
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15. Creative Brief
Purpose
• Communicate expectations
Deadlines
–
Audience
–
Location
–
Pictures
–
Text
–
• Sign off on approval before
production
• Assist programmer in
outlining expectations
li i i
• Track data

16. Flyer Example
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Tips:
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• Fewer words
convey more
• Use action words
• Create a Creative
Brief
• Campus
Recreation logo
R ti l
top left
• Pictures with
participants
• Website and
phone number
bottom right

17. T-Shir t Example
• Create a Creative
Brief
• Campus Rec logo
• If in the yearly
If in the yearly
contract, use the
University
Bookstore logo
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prominently on
the back with
website and
phone number

18. Bobcat Head
Bb H d
Use only right‐facing
Use only right facing
•
Bobcat head
Requires Athletic
•
Department approval
Kristy or marketing
•
available for
assistance
Limitations
•
Time usage
–
Placement
–
Distortion
–
Proportional to
l
–
page/T‐shirt
– Spacing
– Color

19. Summary
• Campus Recreation marketing to educate
Campus Recreation marketing to educate
Department on University Marketing branding
and style guides
•CCampus Recreation to support University
R ti t tU i it
Marketing branding and style guides
• Only one logo, Campus Recreation logo for the
Department
D t t
• Create Department‐wide identity through
consistency
• Entire Department is responsible
• Marketing is here to help!