Organic & Paid Strategies On Fb v2

Organic and Paid Strategies on Facebook v2.0 Ro Choy 10/6/07

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rise of the Social Networks Google/Yahoo/MySpace/Facebook/hi5 Social Network Comparison (Comscore U.S.) Open social networking platforms are a massive opportunity.

What is RockYou? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Widget Creations/day 0 100000 200000 300000 400000 500000 8/25/2006 10/25/2006 1/3/2007 6/8/2007 RockYou is the leading provider of widgets on the web with massive awareness and penetration of social network users (Myspace, Facebook, hi5, Bebo, Friendster)

Leadership across widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RockYou offers some of the most popular photo, text and voice-based widgets on the web.

Increasing Traffic on RockYou ,[object Object],[object Object],[object Object],“ the top sites among teens have shifted to those providing assistance with social networking profiles” Nielsen/NetRatings F8 Platform Launch

Self Expression (MySpace, Bebo, Friendster, et. al.) Casino Royale, Sony Pictures 75K created (30 days) Leigh Nash, Nettwerk Records 150K created (30 days) Horoscope, Frengo 300K created (30 days)

Engagement (Facebook and others coming soon) Horoscope, Frengo 2000K created (30 days) 7x more Music Videos, Yahoo! 900K created (30 days)

Distribution Methods Networks with engagement (access to friends) give you 7x more distribution

Leadership on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Number of Facebook Users Application Number of New Users per Day RockYou has over 15 Facebook apps with 40M live installs and 10 out of the top 40 applications on Facebook (all with 1MM+ users).

Complete Cycle: Super Wall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 Million Users! Cross Promotion is key!

Key Takeaways for Viral Growth ,[object Object],[object Object],[object Object],[object Object]

Building Viral Engagement User ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Direct Friends Indirect Friends Interested Parties

Ad Networks on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Things to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object]

Music Videos (Yahoo! and RockYou) 1. Promotion on RockYou Ad Network ,[object Object],[object Object]

Complete Cycle: Yahoo! Music ,[object Object],[object Object],[object Object],[object Object],[object Object],1.15M Users Over 100x more than original

Key Takeaways for Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]

Organic & Paid Strategies On Fb v2

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