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Bootstrap Marketing for Your CVB

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Presentation slides to WV Associatinon of CVBs. Bootstrap marketing ideas and opportunities. April 2008.

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Pre-Work - While Waiting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bootstrap Marketing Opportunities & Ideas for CVBs Presented by Skip Lineberg Maple Creative
 
On Marketing ,[object Object],[object Object]
What is Bootstrap Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Identity
 
Research – Find Out ,[object Object],[object Object],[object Object],[object Object]
Research – Helps You ,[object Object],[object Object],[object Object],[object Object]
Research Tool - Zoomerang ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other Research Tools ,[object Object],[object Object],[object Object],[object Object],How did you hear about us?
On Marketing ,[object Object],[object Object]
Question from Audience
Earned Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Power of National Press Canaan Valley, WV
Earned Media – Other Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],We offer spokesperson & media training.
On Marketing ,[object Object],[object Object]
Question from Audience
Internet – Electronic Marketing ,[object Object],[object Object],[object Object],[object Object]
Internet Marketing – Why Bother? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter – Elkins example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question from Audience
Search Engine Visibility ,[object Object],[object Object],[object Object],[object Object]
Things Have Changed!
Google Search Results ,[object Object],[object Object],[object Object],[object Object]
Evaluate Search Phrases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WV Assoc. of CVBs April 22, 2008 How Google Sees Your Site ,[object Object],[object Object]
How to Rank Higher on Google ,[object Object],[object Object],[object Object],[object Object]
More on Electronic Marketing and Web 2.0 ,[object Object],[object Object],[object Object],[object Object]
Blogs & Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Blog Drives Traffic to Your Web Site The Maple Example
Closing ,[object Object],[object Object],[object Object],[object Object]
Key to Marketing, Especially Marketing Places ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maple’s Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On Leadership ,[object Object]
Closing ,[object Object],[object Object],[object Object]
Thank You!
Bootstrap Marketing Opportunities & Ideas for CVBs Presented by Skip Lineberg Maple Creative

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