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Online Advocacy and Fundraising: Are You Doing Everything You Can? Presentation from Target Users Forum by Mark Davis from Blackbaud and Cassandra Koenen from IFAW. Review of strategies for fundraising from advocacy campaigns and initiatives.

News & PoliticsTechnology
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Online Advocacy and Fundraising: Are You Doing Everything You Can? Mark Davis, Blackbaud Cassandra Koenen, Web Manager IFAW
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Case Study: IFAW Stop Whaling Campaign Presented by: Cassandra Koenen
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So what Web 2.0 elements did we use to build our campaign….. Popular Social Networking Sites Facebook and MySpace
Worked to create a mobile activist list
Used YouTube to Get the Message Out
Created Opportunities for Supporters to Engage and Create Content
Looked for new ways to disseminate the information and keep the campaign fresh – IFAW launched the Stop Whaling Blog and Podcasts – all are available through RSS Feeds
The final step in building a campaign that would utilize some of the best and social networking tools available was to create a site that would bring all the aspects together Drive the social networking sites Highlight the Blog Feature latest Youtube video
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[object Object],[object Object],[object Object],[object Object],[object Object],85% increase in recruitment over previous year 48% increase in actions generated over previous year Sign petition, send a letter, sign up for mobile alerts, read and comment on the blog, watch video 27% increase in income over previous year campaign
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Tuf2009 Online Advocacy And Fundraising

  • 1. Online Advocacy and Fundraising: Are You Doing Everything You Can? Mark Davis, Blackbaud Cassandra Koenen, Web Manager IFAW
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  • 22. Case Study: IFAW Stop Whaling Campaign Presented by: Cassandra Koenen
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  • 24. So what Web 2.0 elements did we use to build our campaign….. Popular Social Networking Sites Facebook and MySpace
  • 25. Worked to create a mobile activist list
  • 26. Used YouTube to Get the Message Out
  • 27. Created Opportunities for Supporters to Engage and Create Content
  • 28. Looked for new ways to disseminate the information and keep the campaign fresh – IFAW launched the Stop Whaling Blog and Podcasts – all are available through RSS Feeds
  • 29. The final step in building a campaign that would utilize some of the best and social networking tools available was to create a site that would bring all the aspects together Drive the social networking sites Highlight the Blog Feature latest Youtube video
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Editor's Notes

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