1. Seeing Services
Christina Fraser Rachel K Rachel P Theo

2. group of 19 year old students
fairly frequent film-goers
group of friends going for a night at the cinema
user needs:
a relaxing and entertaining expereince
a simple process to knowing whats on, how much
to pay and how to buy a ticket
no confusion as to where their screen is and how to
get there
a clear path to their seats
comfortable surroundings to watch a film
access to toilets

3. People and touch-
point interactions
Overall contentment

5. “What does John think about the process of
buying a ticket at Cineworld?”

8. “What does Susie do when she has got her
ticket?”

12. “How does Susie feel when she’s finding a seat?”

15. “What’s the space like when watching a film?”