1. What news did people watch,
read and click in 2007

2. News trends in 2007
Shorter life expectancy of news items
Infotainement
Peoplelization of news
Democratization of newscasting
The end of the media target-group?
What news did people watch, read and click in 2007 2

3. News Shares: Conventional vs Digital
2007 2006 2005
Conventional News on 60% 53% 47%
the Net
Digital News in 85 % 74% 69%
conventional media
What news did people watch, read and click in 2007 3

4. The life expectancy of news
Duration 1997 2007
1 day 69% 85%
3 days 25% 10%
1 week 5% 4%
1-2 weeks 1% 1%
What news did people watch, read and click in 2007 4

5. What news did people watch, read and click in 2007 5

6. Media Prominence Score
632 million news items
Newspapers, Radio, Television
120 countries
22 languages
News Market Share
Compared with other news
Compared with the industry
What news did people watch, read and click in 2007 6

7. Newsmakers
What news did people watch, read and click in 2007 7

8. Launch of Harry Potter and the Deathly Hollows :
Media weigh in
Solomon Islands earthquake Angora Fire
Guatemala earthquake Hurricane Jerry
Bulgarian heat wave
Chittagong mudslide Second Tuareg Rebellion
War in Chad
Aysen Fjord earthquake
Floods in Africa South Thailand insurgency
Kent earthquake Noto earthquake
Kyrill
Glasgow International Airport attack
Hurricane Dean
South Asian floods
Dellys bombing
Kurdish Separatist Insurgency
Hurricane Humberto United Kingdom floods
Peru earthquake
Kuril Islands earthquake
American Midwest flooding Asian heat waves
Hurricane Lorenzo Free Papua Movement
Somali Civil War
Second Ugandan Civil War
Ogaden conflict
Malé bombing
Kashmir conflict
Iberian Peninsula earthquake Conflict in the Niger Delta Zahedan bombings
Laos earthquake Hurricane Felix
Algiers bombings
Chūetsu offshore earthquake
Greek Fires Hyderabad bombings
Sri Lankan bus bombs
Bikfaya bombings
Sumatra earthquakes Hurricane Gabrielle
Casablanca bombings
Darfur conflict Batna bombing Croatian coast fires
European heat waves
What news did people watch, read and click in 2007 8

9. What’s next…
11- I-PHONE Launch
What news did people watch, read and click in 2007 9

10. What’s next…
12- Maddie McCann
What news did people watch, read and click in 2007 10

11. Maddie McCann
Europe 54,0%
North America 34,4%
Asia 8,8%
South America 2,3%
Africa 0,5%
Middle East 0,1%
What news did people watch, read and click in 2007 11

12. What’s next…
13- Paris Hilton
What news did people watch, read and click in 2007 12

13. What’s next…
14- Mattel recalls
What news did people watch, read and click in 2007 13

14. What’s next…
15- Madonna’s adoption
problems
What news did people watch, read and click in 2007 14

15. The most covered story - First week of June
1. G8 Summit
2. War in Iraq
3. ?
a. War in Afghanistan
b. Israel – Palestine conflict
c. U.S. presidential elections
d. French presidential elections
e. High gas prices
f. London Olympics logo
g. None of the above
What news did people watch, read and click in 2007 15

16. And the winner is…
Paris Hilton
going to jail
What news did people watch, read and click in 2007 16

17. What news did people watch, read and click in 2007 17

18. News trends
Number of news repeats is down
• (2,2 / 24 hours)
Number of news repeats is up during a crisis
• 6,7 / 24 hours (All media)
• 18,7 / 24 hours (News networks)
The Environment, as a news topic, has become
mainstream (3%)
Health Care related news continues to increase
(2,5%)
What news did people watch, read and click in 2007 18

19. Shifting paradigms and trends
• From target listener/viewer/reader to
predator
• An active consumer
• More fickle
• Cherry picking through news offerings
• Attraction to two-way relationship with
media orgs.
What news did people watch, read and click in 2007 19

20. What news did people watch,
read and click in 2007