17. Statutory Reports Don’t Answer Critical Business
Questions Like…
• What defines a profitable customer?
• What is the profit contribution margin of
a product or a service?
• What does it cost to sell to or to service
customers?
• What proportion of
resources does a specific
customer consume?
• Why hasn’t increased
revenue resulted in
increased profitability?
18. Costing / Profitability Solution
Organizational P&L
Behavioral
Data Product P&L by Activity
Raw Meaningful Decision
Data Allocations Support