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Brand Anniversary: Year One in Retrospect

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Boston University's Marketing & Communications released brand identity standards in January 2008. One year later, the creative group presented their progress.

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First there was chaos
 
Moving beyond the logo
We adopted an agency model
We listen
Start with a strategy survey Lessons from previous communications Shift to audience’s perspective
One BU Many parts Balance
online (web) Co-develop and connect offline (print)
Our personality. Our voice.
Modern Global Excellent Dynamic Confident Progressive Diverse Urban
Capturing the voice in writing
School of Public Health catalog
School of Social Work brochure
Sargent Choice poster
Sargent Choice website
Aligning visuals with voice
College of Arts & Sciences website
Arts & Sciences magazine
College of Fine Arts website
College of Fine Arts alumni magazine
Moving pictures
Annual Report 2008 cover
Annual Report 2008 website
Bostonia online
Bostonia online
Focusing on the audience
Admissions website
Admissions website
Admissions website
Admissions brochure
 
Admissions brochure educheckup website review
What’s next ?
Virtual Campus Global Strategy BU Homepage Kenn 2.0 BU Tube Research 2009 Annual Report ‘09

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Brand Anniversary: Year One in Retrospect