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Global Communication Pamplona, 1-3 March 2010 Barbara Rampf, M.A. IfKW, LMU Munich
Agenda ,[object Object],[object Object],[object Object]
Session 1 Global Communication Barbara Rampf, M.A. 1 March 2010
Global Communication?!
The Relevance of Media Source: Merten 2008: 483
Communication vs. Media
Communication ,[object Object],[object Object],[object Object],[object Object]
Types of Communication I Message
Jakobson's Model of  Communicative Functions (1960) Sender Receiver Message Channel Code Context 3 1 4 5 6 2
Types of Communication II Message
Types of Communication III Message
Types of Communication IV Message
Mass Communication ,[object Object],[object Object]
Characteristics of Mass Communication (Maletzke 1963) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media ,[object Object],[object Object],[object Object]
Mass Media ,[object Object],[object Object]
Scientific View
Process of Mass Communication I Message
Maletzke‘s  “ Feldschema der Massenkommunikation“ (1963) C R M Medium
Process of Mass Communication II Message
Maletzke‘s „Feldschema“ revisited: Burkart & Hömberg (1997) P 1-n P 2-n OP 1-n OP 2-n Message
Computer-mediated Communication
Types of Communication V Message
Characteristics of Computer-mediated Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],Message Message
Characteristics of Online Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Communication  ? Message Message Message
The Rise of the Internet
The History of the Internet
PC Penetration (Germany) Source:  ACTA 1992-2009 17,3% 86,9% 35,6% Basis: Bundesrepublik Deutschland, Bevölkerung 14-64 Jahre
Internet Usage 1997-2009 (Germany) Source: ARD/ZDF-Online-Studien 1997- 2009 Basis: Erwachsene ab 14 Jahren in Deutschland (2009: n=1806, 2008: n=1802, 2007: n=1822, 2006: n=1820, 2005: n=1857, 2004: n=1810, 2003: n=1955, 2002: n=2293, 2001: n=2520, 2000: n=3514, 1999: n=5661, 1998: n=9673, 1997: n=15431)
Internet Usage (World) Source: http://www.internetworldstats.com/
Internet Usage (Europe) Source: http://www.internetworldstats.com/
Internet Growth Number of Hosts Source: http://www.isc.org/index.pl?/ops/ds/host-count-history.php Year Source: http://www.internetworldstats.com/
Internet Growth ,[object Object],[object Object]
Thank you for your attention! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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B Rampf Session 1