Overview of Google's Sidewiki for the pharmaceutical industry. Includes examples of pharma sites with Sidewiki comments, how Sidewiki works, Google's comment policy for Sidewiki, managing Sidewiki comments on your own websites, and how to track Sidewiki comments in real time. Developed by WeissComm Group's Paul Dyer.

1. Sidewiki Overview for Pharma October 10, 2009

3. Visitors must have Google Toolbar.

4. Visitors must opt-in for Sidewiki.

5. Sidewiki comments must reach significance threshold to become public.

6. Sidewiki comments are ranked by a Google algorithm – similar to web search.

7. Webmasters have the option of posting a comment that will always be displayed as the first comment on their own website.Contents are proprietary and confidential. Examples from Pharma

8. Sidewiki and Pharma

9. Contents are proprietary and confidential. NOTE: Once Sidewiki comments are posted on a website, Google will determine whether they are “significant” enough to be displayed publicly. This determination may change over time resulting in previously public comments disappearing from Sidewiki. In this way, Sidewiki operates very similar to Google web search. If none of the Sidewiki comments on a website meet the significance threshold, Sidewiki will disappear completely from that website, even if users have posted comments.

10. Pfizer.com Contents are proprietary and confidential. Still Publicly Visible? NO As of October 11, 2009

11. Lipitor.com Still Publicly Visible? NO As of October 11, 2009 Contents are proprietary and confidential.

12. GSK.com Still Publicly Visible? NO As of October 11, 2009 Contents are proprietary and confidential.

13. Chantix.com Still Publicly Visible? NO As of October 11, 2009 Contents are proprietary and confidential.

14. Celebrex.com Still Publicly Visible? NO As of October 11, 2009 Contents are proprietary and confidential.

15. Viagra.com Still Publicly Visible? NO. Contents are proprietary and confidential. Still Publicly Visible? YES. As of October 11, 2009

16. Top Pharma Sidewiki Checklist Top 20 Pharma Homepages Contents are proprietary and confidential. As of October 11, 2009

17. Sidewiki User Policies

18. Google Sidewiki Policies Overview of Policies from Google Keep Sidewiki spam and malware free. Speak your mind without being hateful or threatening to others. Keep it legal. Respect copyright laws. Don't post or link to sexually explicit material. Don't pretend to be someone else. Don't share personal or confidential information. http://www.google.com/support/toolbar/bin/answer.py?answer=157295&hl=en Contents are proprietary and confidential.

19. Google Sidewiki Abuse Policy Contents are proprietary and confidential. If you believe that someone is violating these policies, use the "Report Abuse" button within Sidewiki. We’ll review your report and take action if appropriate. Just because you disagree with certain material or find it to be inappropriate doesn't mean we'll remove it. We understand that our users have many different points of view, and we take this into consideration when reviewing reports of abuse. Although not all reports will result in removal, we do rely on our users to tell us about materials that may be violating our policies.

20. Sidewiki Reputation Management

22. Step 1: Post a Sidewiki comment as the site’s registered webmaster

23. Step 2: Monitor your website’s Sidewiki comments in real time Contents are proprietary and confidential.

24. Managing Google Sidewiki on your Website Step 1: Recommended Approach Steps to take: Register as the site owner via Google Webmaster tool suite Visit your website Click “Create an Entry” Select the “Write as the page owner” checkbox and publish your comment Your comment should be at least 900 characters. This will ensure your comment takes up the full viewing area before scrolling for all standard screen resolutions. Contents are proprietary and confidential.

25. Blocking Google Sidewiki Comments Step 2: Recommended Approach Steps to take: Manually monitor your website’s Sidewiki comments Leverage SidewikiRSS to create automated alerts Contents are proprietary and confidential. http://www.sidewikirss.com/

26. Blocking Google Sidewiki

27. Blocking Google Sidewiki Available Methods for Blocking Sidewiki * Edit your site’s htaccess file to block Google Toolbar This method will work with full effectiveness. However, it will prevent ANY visitor who also has Google Toolbar installed from viewing your website. These visitors will be told to uninstall Google Toolbar if they want to view your site. Block Sidewiki via Javascript Several Javascript “hacks” have been written which will prevent Sidewiki from working on your website. However, these will need to be constantly updated with each updated release of Sidewiki. Encrypt your website with SSL Sidewiki currently does not work with SSL encrypted websites. However, this is expected to be “fixed” with future updates. Contents are proprietary and confidential. * These methods are temporary tactics that will likely be made obsolete with future Sidewiki updates.

28. Sidewiki Comment Features

30. Italicize text

31. Underline text

32. Createsuperscripts

33. Createsubscripts

34. Create

35. Bulleted

36. Lists

37. ** CREATE LIVE HYPERLINKS TO OTHER WEBSITES **Contents are proprietary and confidential.

38. Contents are proprietary and confidential. pdyer@wcgglobal.com