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Reaching Your Audience in a Social Media World

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Your audience lives in a social media world, should you? This presentation is a high-level overview of Web 2.0 concepts and various Social Media tools you should know about.

Technologie
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Reaching Your Audience in a Social Media World December 2, 2008
Cadbury's Gorilla YouTube Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metcalfe’s Law ,[object Object],[object Object],[object Object],[object Object]
CrossTech Partners Overview Digital Marketing ,[object Object],Event Technology ,[object Object],Master Data Management ,[object Object]
Why Your Members are Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Member Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Issues Facing Associations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda Highlights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object],06/06/09
Network Effect ,[object Object],[object Object],[object Object],[object Object],[object Object]
Architecture of Participation ,[object Object],[object Object],[object Object],[object Object]
Folksonomy ,[object Object],[object Object],[object Object],[object Object]
The Long Tail ,[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Microblog: Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network: Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Sharing: Flickr ,[object Object],[object Object],[object Object],[object Object]
Video Sharing: YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Bookmarking: Del.icio.us ,[object Object],[object Object],[object Object],[object Object]
Social Relevancy: Digg ,[object Object],[object Object],[object Object]
Collaborative Filtering: Amazon.com ,[object Object],[object Object],[object Object]
Syndication: RSS and Atom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search-Based Feeds: Technorati ,[object Object],[object Object],[object Object],[object Object]
Personalized Content: iGoogle ,[object Object],[object Object],[object Object],[object Object]
Social Listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Dell ,[object Object],[object Object],[object Object]
Case Study: Project Dogfood ,[object Object],[object Object],[object Object]
Case Study: Zappos.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Barack Obama ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Today’s Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You Mark Boisvert Account Executive O:781-821-6651 M:617-834-7657 [email_address] 437 Turnpike St. Canton, MA 02021 www.crosstechpartners.com TJ O’Connor Principal Consultant O:781-821-6631 [email_address] 437 Turnpike St. Canton, MA 02021 www.crosstechpartners.com

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Reaching Your Audience in a Social Media World

  • 1. Reaching Your Audience in a Social Media World December 2, 2008
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  • 32. Thank You Mark Boisvert Account Executive O:781-821-6651 M:617-834-7657 [email_address] 437 Turnpike St. Canton, MA 02021 www.crosstechpartners.com TJ O’Connor Principal Consultant O:781-821-6631 [email_address] 437 Turnpike St. Canton, MA 02021 www.crosstechpartners.com