I was recently asked to design and deliver a product related presentation to Canon Europe. The presentation contains information on market trends, an overview of Megapixel technology and some of my ideas for a potential product.

1. Megapixel Camera Market Trends Performance you expect from the brand you trust.. Zoe Yates

2. “Megapixel was the most dominant trend in IP cameras over the first half of 2009” “ Industry people voted megapixel as the overwhelming choice for having the most impact on the video surveillance business” Source : ipvideomarket.info you can

3. What is Megapixel? High quality images up to 5MP (2592(H) x 1940(V) ) Up to 25 / 30 FPS Ideal for environments that require high quality, very detailed images Casinos Factories Banks Retail JPEG, MPEG4 and H.264 versions available. you can

4. ISC West Poll Which trend will have the most impact on video surveillance purchases in 2009? Megapixel Cameras: 58% Hybrid DVRs: 20% Video Analytics: 9% Intelligent/Advanced Storage: 7% Other: 6% you can

5. Mega Pixel Vs HDTV Megapixel Typically up to 5MP (2592(H) x 1944(V) ) Wide range of manufacturers and availability Little or no industry standards HDTV Typically up to 1-2MP (1920 x 1080) aka 1080 I / P 16:9 Industry standard New technology so fewer cameras currently available you can

6. Key Market Players you can

7. Example Models Source : Internet * At highest resolution you can

8. Image Comparison 4CIF 740 x 480 1280 x 970 2592 x 1944 Source : Bosch you can

9. Important Considerations Poor Light Performance* Not ideal for Outdoor FPS reduces as MP’sincrease Source : IQeye * Compared to 4CIF Cameras you can

10. Important Considerations Large images More Bandwidth Greater Storage Dinion IP camera at 4CIF MPEG-4 consumption vs. 1600x1280 megapixel camera Source : Bosch you can

11. Why Canon and Megapixel? Fast Growing Market Segment Customer requirement for greater detail and performance Utilise existing Canon processor and lens technologies Use the brand to drive sales and awareness Establish Canon as the industry leader in megapixel technologies you can

12. Product Suggestion 5MP Camera 25 / 30 FPS (MJPEG & H.264) Day / Night (0.1 lux and below) Canon superior image quality Static and Fixed Dome Mounts £800.00 price point Long term - PTZ Camera you can

13. Questions and Answers ? you can

14. Contact Information Email - Zoe.yates@rocketmail.com Telephone – 07877 195217 THANK YOU! you can