2. WRITTEN BY
David Notestine
Creator of the
Z e u s I n t e r n e t M a r ke t i n g Ro b o t
T h e O r i g i n a l L i n k B u i l d i n g To o l
Cyber-Robotics, Inc.
67 Claude Scott Road
Franklin • NC 28734
2
3. ZEUS USER’S MANUAL CONTENTS SUMMARY
Contents Summary
Cyber-Robotics, Inc. ..................................................................................... 1
WHAT’S NEW IN ZEUS AND THIS EBOOK...................................................... 9
ZEUS INTERNET MARKETING ROBOT ..........................................................10
HOW TO LEARN TO USE ZEUS ...................................................................17
LET’S TALK ABOUT LINKING......................................................................19
Part 1 - Learning Zeus ................................................................................ 21
QUICK ZEUS RUN THROUGH.....................................................................22
THE FASTEST WAY TO LEARN AND USE ZEUS...............................................23
SUPPORT ..............................................................................................27
WALK THROUGHS – PAGE REFERENCE .......................................................29
Part 2 - Job Area Detail ............................................................................... 30
TRAIN JOB AREA ....................................................................................31
FIND JOB AREA ......................................................................................39
APPROVE JOB AREA ...............................................................................41
CREATE JOB AREA .................................................................................49
EMAIL JOB AREA ....................................................................................58
MAINTAIN JOB AREA ...............................................................................73
AUDIT JOB AREA ....................................................................................92
Part 3 - Customizing Your Link Directory’s Appearance ............................. 100
OPTION SETTINGS ................................................................................101
HEADERS, FOOTERS, THEMEINDEX AND <HEAD> ......................................103
LINKINFO PAGE....................................................................................105
TEMPLATES .........................................................................................106
Part 4 - Zeus Power Users ........................................................................ 107
PROJECTS...........................................................................................108
DATABASE ..........................................................................................115
ZEUS FORM FILLER ...............................................................................119
SQL EASY QUERY WIZARD.....................................................................132
USING META KEYWORD PHRASES ZEUS FINDS IN HIGH-SCORING THEMESITES.137
THEMED CONTENT DATATAGS ................................................................139
THE FINE ART OF FINE-TUNING YOUR ZEUS ..............................................142
ZEUS POWER TIPS ................................................................................151
Part 5 - Appendices .................................................................................. 168
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Copyright 2009, Cyber-Robotics, Inc.
4. ZEUS USER’S MANUAL CONTENTS SUMMARY
ZEUS TESTIMONIALS .............................................................................169
REVIEWS FROM THE EXPERTS..................................................................172
CYBER-ROBOTICS, INC. ........................................................................174
DAVID NOTESTINE ................................................................................176
ZEUS COLLECTIVE ................................................................................179
SEARCH ENGINE MARKETING RUMORS CONCERNING ZEUS..........................182
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Copyright 2009, Cyber-Robotics, Inc.
5. ZEUS USER’S MANUAL TABLE OF CONTENTS
Table of Contents
WHAT’S NEW IN ZEUS AND THIS EBOOK 9
ZEUS INTERNET MARKETING ROBOT 10
IMMEDIATE INCREASE IN WEB SITE TRAFFIC 10
QUALIFIED TRAFFIC 10
REPEAT TRAFFIC 11
ZEUS IS ALSO AN ALTERNATIVE APPROACH TO SEARCH ENGINES 11
SAVES YOU TIME 11
EASILY MANAGE DOZENS OF WEB SITES 12
MATCHES THE DESIGN OF YOUR WEB SITE 12
HOW ZEUS WORKS 12
ZEUS IS SEARCH ENGINE FRIENDLY 13
EASE OF USE 13
EZ-TRAIN 13
COMPUTER ASSISTED INSTRUCTION 14
USER INTERFACE 14
BUILT-IN HELP 14
JOB AREA QUICK TOURS 14
SETUP WIZARDS 15
REVIEWING, APPROVING AND MAINTAINING WEB SITE DATA 15
CREATION AND UPLOADING TO YOUR WEB SITE 15
EMAILING 15
AUDITING 15
MISC. FEATURES 16
HOW TO LEARN TO USE ZEUS 17
DAVID NOTESTINE 17
INTRODUCTION 17
LET’S TALK ABOUT LINKING 19
STEPS TO BUILDING LINKS 19
LINK MARKETING REQUIRES MANY PROGRAMS 19
QUICK ZEUS RUN THROUGH 22
THE FASTEST WAY TO LEARN AND USE ZEUS 23
DO NOT JUMP AROUND 23
MAIN MENU 23
STATUS BARS 23
TOOL TIPS 24
CONTENT SENSITIVE HELP 24
COMPUTER ASSISTED INSTRUCTION 24
COMPLEXITY MODES 24
BUILT-IN HELP 25
QUICK TOURS 26
MY ASSURANCE 26
SUPPORT 27
SUPPORT LIBRARY 27
WALK THROUGHS – PAGE REFERENCE 29
TRAINING ZEUS 29
CREATING YOUR DIRECTORY THE FIRST TIME 29
DAILY WORK 29
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6. ZEUS USER’S MANUAL TABLE OF CONTENTS
MONTHLY WORK 29
TRAIN JOB AREA 31
TRAINING CONCEPTS 31
EZ KEYWORD TRAINER TAB 32
WEB SITES TO VISIT TAB 33
MANUAL KEYWORD TRAINING TAB 35
KEYWORD MANAGER TAB 36
FIND JOB AREA 39
APPROVE JOB AREA 41
VIEWING AND SAVING THEMESITES IN THE APPROVED AREA 41
3 GOALS TO APPROVE 41
USING ZEUS FORM FILLER TO FILL LINK SUBMISSION FORMS 44
PAGERANK INDICATOR 44
USING THE APPROVE CHECK MARK INDICATORS 45
DELETING A WEB SITE 45
COMPETITORS 46
FINE-TUNING YOUR KEYWORDS 47
THEME TAB 47
MISC TAB 47
ACTION MENU 47
CREATE JOB AREA 49
FTP WIZARD 49
DIRECTORY MANAGER TAB 50
PREVIEW DIRECTORY TAB 56
CREATE DIRECTORY TAB 56
EMAIL JOB AREA 58
EMAIL JOB AREA TOOLBAR 58
EMAIL CONTROLS 58
SENDING BATCH LINK REQUEST EMAIL MESSAGES: 62
DOUBLE THE NUMBER OF LINK PARTNERS YOU GET! 64
USING MAILMERGE TAGS WHEN CREATING YOUR OWN CUSTOM EMAIL
65
MESSAGES
EMAIL GUIDELINES 68
EMAIL FAQS 70
MAINTAIN JOB AREA 73
MAINTAIN TAB 73
THEME TAB 84
MISC TAB 89
AUDIT JOB AREA 92
DURING AN AUDIT: 92
THE 3 BASIC STEPS OF AUDITING 92
STEP 1 - SELECT THOSE THEMESITES YOU WISH TO AUDIT 93
STEP 2 - START THE AUDIT 94
STEP 3 - VIEWING THE RESULTS 95
AUDIT SUMMARY REPORT: 96
INCOMING LINKS STORAGE 96
HELP FIND A LINK BUTTON: 97
DISPLAY THE STORED INCOMING LINKS: 98
AUDIT EMAIL CONTROLS 99
THEME TAB 99
MISC TAB 99
OPTION SETTINGS 101
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7. ZEUS USER’S MANUAL TABLE OF CONTENTS
LINK DIRECTORY TITLE 101
OPTIONAL - IMAGE TO APPEAR AT THE TOP OF ALL THEME PAGES 102
OPTIONAL - DIRECTORY PAGE BACKGROUND 102
OPTIONAL – OWNER OF THE COPYRIGHT 102
HEADERS, FOOTERS, THEMEINDEX AND <HEAD> 103
HTML HEADER 103
HTML FOOTER 103
THEMEINDEX 103
<HEAD> 104
LINKINFO PAGE 105
TEMPLATES 106
PROJECTS 108
CURRENT ZEUS DATABASE OR PROJECT 108
FILE LOCATIONS FOR INSTALL, PROJECTS, FILES AND TEMPLATES : 108
DATA APPLICATION FOLDERS 108
PROJECTS FOLDER STRUCTURE: 109
NEW PROJECT 112
OPEN AN EXISTING ZEUS PROJECT 113
DATABASE 115
COMPACT DATABASE 115
BACKUP DATABASE 116
RESET 116
DELETE OR EDIT DATA IN TABLES 117
DATABASE AND TABLE STRUCTURE 118
ZEUS FORM FILLER 119
LIMITATION 119
EDITING THE NAME / VALUE PAIR 120
ADVANCED TAB – PATTERN MATCHING 120
SET OPERATIONS 121
ZEUS INTEGRATION 123
OPENING FORM FILLER 124
OPTIONS 125
TEXT SNIPPET FEATURES 126
REGULAR EXPRESSION PATTERN MATCHING 128
SQL EASY QUERY WIZARD 132
ADDING NEW CONDITIONS 134
USING META KEYWORD PHRASES ZEUS FINDS IN HIGH-SCORING THEMESITES 137
TO USE THESE GREAT KEYWORD PHRASES 137
ZEUS CRITERIA FOR STORING THESE META KEYWORDS: 137
THEMED CONTENT DATATAGS 139
<|THEMED_CONTENT_1|> DATA TAGS FOR ADVANCED SEO
PROFESSIONALS 139
NEW CONTENT DIRECTORIES 139
HOW TO: 139
THE FINE ART OF FINE-TUNING YOUR ZEUS 142
WORD UNIQUENESS 142
TAKING YOUR TIME 142
FINDING UNIQUE KEYWORDS 143
LOOKING AT THE THEMESITES 143
USING THE KEYWORD MANAGER 144
THE UPPER SECTION 144
THE LOWER SECTION 144
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8. ZEUS USER’S MANUAL TABLE OF CONTENTS
WHAT TO DO IF YOUR ZEUS IS FINDING THE WRONG WEBSITES 144
CHANGING & MANAGING KEYWORDS 144
GETTING PAST 100 KEYWORDS 145
HOW ZEUS SCORES 145
IMPORTANCE FACTORS AND SOURCE FACTORS 146
CHANGING SCORE SETTINGS 146
BACK OUT LIMIT 147
MAX WORDS TO SCORE 147
PAGE LOAD LIMIT 147
ADVANCED SETTINGS 147
KEYWORD PHRASES 148
SUMMARY 149
FREQUENTLY ASKED QUESTIONS 149
SPENDING MORE TIME 150
ZEUS POWER TIPS 151
THIS CHAPTER INCLUDES: 151
WHEN YOUR ZEUS FINDS THE WRONG WEB SITES 152
HOW TO ADD, EDIT OR DELETE NEW WEB SITES TO VISIT 153
APPROVE THE WEB SITES ZEUS FINDS OFTEN 155
ADDING PERSONAL COMMENTS TO INCLUDE IN LINK TRADE REQUEST
156
EMAILS
MAKING ZEUS SPEED UP 158
USING MAILMERGE TAGS IN THE SUBJECT OF YOUR LINK TRADE REQUEST
159
MESSAGE
USE YOUR OWN META TAGS AND KEYWORDS IN YOUR LINK DIRECTORY
160
PAGES:
EDITING TEMPLATES TO USE COLUMNS FOR NAVBARS IN YOUR THEME
161
CATEGORY PAGES
REMOVING THE RED SCORE TEXT UNDER EACH LINK DIRECTORY LISTING:
162
SEND ONE EMAIL AT A TIME: 163
RENAME LINK DIRECTORY PAGE FILE EXTENSIONS: 164
MAKE A SITE A LINK PARTNER: 165
MANUALLY ADDING A WEB SITE TO YOUR LINK DIRECTORY: 166
HOW TO RENAME THE LINK DIRECTORY FOLDER: 167
ZEUS TESTIMONIALS 169
REVIEWS FROM THE EXPERTS 172
CYBER-ROBOTICS, INC. 174
DAVID NOTESTINE 176
CYBER-ROBOTICS.COM 176
ZEUSCOLLECTIVE.COM 177
TOOLADY.COM 177
CROWNJEWELS.COM 177
CROWN JEWELS 177
PRIOR SKILLS, KNOWLEDGE AND POSITIONS 178
ZEUS COLLECTIVE 179
ORDER AGAINST CHAOS 179
THE ZEUS COLLECTIVE IS HERE 179
THE STORY OF THE ZEUS COLLECTIVE 180
SEARCH ENGINE MARKETING RUMORS CONCERNING ZEUS 182
THE REAL GOOGLE DANCE 182
183
THEMEINDEX.HTML
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9. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT
What’s NewInZeusAndThiseBook
How to double your Email Link Request Acceptance Page 64
Theme Content Data Tags Page 139
Adds the ability to add unique text, html, scripts and content to each Theme
Category page, in any location you wish. You may insert up to 10 different
content files for EVERY Theme Category page. This makes each Theme
Category page unique in its own right, making it look less like pages that only
contain links to other web sites. The added content to different pages
increases the VALUE of the page to the web as a whole.
PageRank indicator Page 44
The PageRank indicator is in the ThemeSite Viewer, located in the Approve,
Maintain and Audit areas.
Project File Locations Page 108
The Database and the other files that the Zeus program updates or uses to
store data, are installed in the Project folder and its subfolders.
The Default Project folder and its subfolders are located in each individual
Windows User's quot;Application Dataquot; and is
determined by the Operating System used on the installation computer.
By a recent Microsoft decree, program data files are not allowed in 'Program
Files'.
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Copyright 2009, Cyber-Robotics, Inc.
10. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT
ZeusInternetMarketingRobot
Zeus is the most popular Link Marketing Software, on the Internet.
quot;Anyone Can Be A Webmaster, Some Can Be A Zeusmaster!quot;
Zeus is the original and most popular linking
program. It is the only Link Marketing Robot
available on the Internet.
If you use Zeus and follow our marketing guidelines,
you will have all the consistent, qualified web site
visitors you want. The more energy you put into Zeus,
the more traffic your web site will receive. Once you
get that traffic, it doesn’t go away.
Immediate increase in web site traffic
Zeus creates immediate, diversified, qualified traffic to your web site, in numbers
you have always thought to be impossible. This is quickly accomplished through
a series of steps utilizing website content, increased search engine activity to your
web site and hi-quality, closely related reciprocal links.
Zeus creates thousands of reciprocal links, for your web site. A totally new
concept in generating web traffic, this revolutionary software product has
features and benefits that enable it to create traffic to your web site. One good
reciprocal link can give you the same traffic as a major search engine and, with a
Zeus robot; you can have thousands of reciprocal links. Zeus generates both new
and return visitors to your web site.
Qualified traffic
The best-qualified visitors are from reciprocal links to your site. Zeus simplifies
the tedious task of reciprocal link generation by providing, a pool of qualified,
theme-matching, reciprocal link prospects, from your Link Directory, with your
link listing organized by themes or subjects.
It is a fact that reciprocal links bring you an amazing amount of qualified traffic,
even more than all the search engines combined. This is what Zeus is all about
and it works.
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11. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT
Repeat traffic
Your Link Directory ensures your web site gets repeat traffic as it becomes an
internet-wide, web resource for the long-staying visitors to your website. Your
visitor will make sure your Link Directory and web site are bookmarked into
their favorites. Once you’re in their favorites, they return often.
Zeus is also an alternative approach to search
engines
Zeus was driving traffic to web sites before Link Popularity was a popular
marketing term. Zeus was designed to be an alternative marketing approach to
search engine marketing, which wasn't helping web masters get the traffic they
needed. Zeus is a software tool that helps web masters easily establish links, to
their websites. Links are the major source of traffic; return traffic to your Link
Directory is a second source of traffic.
Then it was discovered that, because of the links to your web site, the search
engines send you traffic. One good link can bring you more traffic than all the
search engines combined.
Remember that link marketing is the most important form of Internet marketing.
Search Engine marketing is only one of the subsets of link marketing. After all,
search engine results are only listings of links that webmasters have no control
over.
You will be amazed at the increase in your traffic. Zeus is as easy to use, for the
beginning web master, as it is for the most advanced and experienced. Someone
new to the Internet can train and utilize the features that have been proven over
and over again. Zeus works if you do!
Saves you time
The Zeus Internet Marketing Robot was designed as a tool to find suitable
quality web sites to exchange links with. Zeus saves you 95% of the time
involved in the tedious link process.
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12. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT
Zeus integrates all the jobs AND data into one program, saving time and
simplifying everything involved in the process of trading links. Zeus finds web
sites for you to trade links with, organizes, emails and even creates your Link
Directory for you, directly to your web site.
We offer proof that Link Marketing works and that Zeus is the best tool
available for doing this time-consuming job.
Easily manage dozens of web sites
In the top file menu, Zeus now has a selection under quot;Filequot; called, quot;New
Projectquot;. This makes it extremely easy to create new and manage old databases,
for each of your web sites.
Matches the design of your web site
Your Link Directory is matched to the design of your web site perfectly, no
matter how complex your HTML code is.
How Zeus works
Zeus is an easy-to-use, intelligent, Internet marketing robot that traverses the
web, spidering web sites and creating a vertical themed, searchable Link
Directory for any webmaster.
Train Zeus to find web sites that match your unique themes or subjects, and he
zooms off to find thousands of them. Zeus then helps you to review and
organize them into vertically themed categories and possible inclusion within
your Link Directory.
Quality content is quickly added to a website with dynamically changing, Zeus-
generated, Link Directory pages. These themed pages are keyword-tuned to
score high in search engine rankings. Search engines also give higher rankings to
websites, with themed content that match each other’s sites, with mutual
reciprocal links.
A contact manager is included that allows you to email an individually
personalized reciprocal link request to each website's Webmaster. Link Partners
receive a preferential graphic and listing at the top of each directory page,
providing a compelling reason to reciprocate the link.
Zeus is non-invasive to visited websites and follows all the Robotic Guidelines,
as described throughout the Internet.
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13. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT
Yep. Zeus takes work every day :-) You've heard it said before, anyone can be a
Webmaster, only some can be a Zeusmaster.
Zeus is search engine friendly
Thousands of Zeus Internet Marketing Robots build the Internet links that
search engine robots trust and follow. Our software and users follow proper
guidelines, laid out by the major search engines. We listen to what the search
engine companies tell us to do.
Also, as we caution on the Cyber-Robotics.com Home Page:
quot;Using link-building programs that query or use the search engines for finding
web sites, data or information can penalize or even get your web site banned.
This practice is expensive to the search engines as it over-taxes their servers
and connections.quot;
quot;Zeus creates true Incoming Links and Link Popularity and does not
artificially create or inflate either.quot;
As an added bonus, re-submission to search engines is a forgotten chore once
reciprocal links point towards your site.
Ease of use
Ease of use is the number one reason to try Zeus. You will be amazed at how
easy it is. Zeus has a very short learning curve.
Zeus is now just as easy to use, for the beginning web master, as it is for the
most advanced and experienced. Someone, new to the Internet, can train and
utilize all the features that we have proved repeatedly. Zeus works, if you do!
EZ-Train
Zeus now has a quot;self-learningquot; feature. Previous versions of Zeus took hours of
training, while the new Zeus takes just a few minutes. It does not require any
prior knowledge of the program.
EZ-Train even seeds your Zeus with its initial web sites, to visit! You heard it
right! Keyword training and adding URLs has been automated.
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Copyright 2009, Cyber-Robotics, Inc.
14. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT
Computer assisted instruction
Computer Assisted Instruction teaches vitally important marketing and Zeus use
concepts. It will not let you go on before understanding. Text pops up
automatically, at the points in the program where you must know an important
concept. Do not shortcut these, for you will only be wasting time. Even if you’ve
had years of web marketing experience, missing just one important concept
could sabotage your marketing efforts.
User interface
We completely designed the layout, users interface and organization of the new
Zeus program. Zeus uses an outlook bar, for ease of operation and organization.
This makes it easy to follow the steps you need to use Zeus successfully.
Job areas
Job area buttons are on the left of the program and structured in the order in
which they are used. Start at the top and work your way down the job icons.
Complexity modes
With the new quot;User Experience Levelquot; feature of Complexity Modes, the user
only gets the Zeus features that he needs, at his present stage of learning.
Built-in help
Zeus has a compiled help file available from the top menu bar,. It contains
normal contents, index and favorites features. We have also included built- in,
mouse-over sensitive content.
Job area quick tours
Each job area has QuickTour viewlets. These teaching animations enable you to
become familiar with the different Zeus jobs within a matter of seconds. Over a
dozen of these are incorporated into the program.
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15. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT
Setup wizards
One of the most important new features is the new settings wizard. When you
first start Zeus, basic set-up is a breeze. Six entries and four clicks, and Zeus is
ready to go out and find web sites.
Internet connection settings are simple. Even setting up for proxy servers or
firewalls is easy. We have accomplished this through our user-friendly wizards.
Reviewing, approving and maintaining web site data
Approving web sites also has its own job area. It practically requires no help to
learn, because of the intuitiveness of the program. Zeus tells you what you need
to do, by a series of check marks and red Xs. You have to see it to believe it.
There are many new actions available from the action menu in the four different
theme site viewer incarnations.
Add/edit has been redesigned. There is a float option that allows you to easily
copy and paste information from e-mail directly into Zeus. This is user
selectable. Because of public demand, the annoying Message Box is now
selectable. You decide what you wish to pop-up or not.
Creation and uploading to your web site
The next step is to create your directory. After the directory is created, Zeus
installs the pages directly to your web site, and then furnishes you a link to click
on, to visit your newly created and uploaded Link Directory.
The first time through, the FTP wizard makes it easy to enter your FTP settings.
Emailing
Batch e-mailing is now easier and has a separate job area of the program.
Zeus makes it easy to customize your e- mail messages for each web site during
the Approval process.
Auditing
Zeus will visit or audit your entire existing Link Partners; to insure the reciprocal
link agreement stays reciprocal. The audit area handles multiple links from the
same web site. The audit has its own job area with its own toolbars.
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16. ZEUS USER’S MANUAL ZEUS INTERNET MKT ROBOT
Misc. features
The Access database has been upgraded and utilizes state-of-the-art
normalization techniques, relationships and indexes for faster data retrieval.
You can compact your access database from the menu bar.
Backing up your database is also available from the same menu bar.
Robot traversing logic has been extremely modified. Link and keyword
extraction has been speeded up as much as 50 times. Many new code features
make Zeus even more stable than it was before. Every bug that has EVER been
reported by ANY user has been addressed in THIS version.
New controls have been added to Zeus. FTP, Mail, Toolbars controls, and new
InfraGistics controls, update Zeus to all current programming technologies.
State of the art re-sizing controls, allow the user to re-size and remember Zeus
screens easily.
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17. ZEUS USER’S MANUAL HOW TO LEARN ZEUS
HowtoLearntoUseZeus
David Notestine
My name is David Notestine. I’m the creator and programmer of the Zeus
Internet Marketing Robot.
Introduction
If you use Zeus and follow our marketing guidelines, you will have all the
consistent, qualified web site visitors you want. The more energy you put into
Zeus, the more traffic your web site will receive. Once you get that traffic, it
doesn’t go away. One of my first web sites, which I haven’t worked on or
changed anything on since 2001, still averages over 1000 visitors a day.
Zeus is the original and most popular linking program. It is the only Link
Marketing Robot available on the Internet.
We’ve learned a lot since 1997 as to what works and what doesn’t work, not just
in Link Marketing, but in all forms of marketing. The majority of link marketing
concepts used by all webmasters today, Cyber-Robotics and our Zeus users have
helped develop. Those concepts have been shared with all.
To attain the goal of the original creators of the Internet, by hyper-linking the knowledge of
humankind together through highly organized Vertical-Themed Link Directories and
making that knowledge freely and easily available to everyone.
Themed linking or only linking to web sites of like content was a concept we
originally came up with in 1997 to help attain our goal to help organize content,
on the web, by creating highly organized Vertical-Themed Link Directories. The
major search engines and all smart webmasters have followed this same guideline
throughout the years. Google’s PageRank and search algorithms are based on
this concept along with many other major search engines.
We wrote the guidelines on linking etiquette or email link request guidelines;
fighting and winning the link request spam war, so that link request emails would
not be considered spam.
We coined the phrases: Link Partner and Themed Linking.
Zeus quickly teaches you these concepts and more, which all successful
webmasters use to market their web sites.
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18. ZEUS USER’S MANUAL HOW TO LEARN ZEUS
Zeus works if you do, PERIOD! Or your money back!
Click on our testimonials page to prove it to yourself. You can find that link on
our home page.
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19. ZEUS USER’S MANUAL LET’S TALK ABOUT LINKING
Let’stalkaboutLinking
Steps to Building Links
1. Find web sites to trade links with.
2. Visit web sites.
3. Choose ThemeSites from those websites.
4. Make notes to personalize your link trade request.
5. Find the email address of the webmaster.
6. Add ThemeSite information such as title, descriptions and the link, to
your web sites link page.
7. Email the ThemeSites asking for a link trade.
8. Make note of the email.
9. Receive email accepting your offer.
10. Update link page information
Link Marketing requires many programs
Programs used in Manually Building Links
Finding web sites Search engines, browser, programs
Visiting web sites Browser
Choosing ThemeSites Browser
Making notes Database program
Finding the email address Browser
Adding ThemeSite information HTML editor, FTP program
Emailing the ThemeSites Email program
Making note Database program
Receive email Email program
Update link page information HTML Editor, FTP program
To handle these steps in Link marketing requires a minimum of 7 different
programs, but using separate programs doesn’t integrate your data and is very
time consuming and labor intensive.
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Copyright 2009, Cyber-Robotics, Inc.
20. ZEUS USER’S MANUAL LET’S TALK ABOUT LINKING
Zeus integrates all the jobs AND data into one program, saving 95% of the time
and simplifying everything involved in what used to be the tedious process of
trading links. Zeus finds web sites for you to trade links with, organizes, emails
and even creates your Link Directory, directly to your web site.
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21. ZEUS USER’S MANUAL
PART 1 -
LEARNING ZEUS
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Copyright 2009, Cyber-Robotics, Inc.
22. ZEUS USER’S MANUAL QUICK ZEUS RUN THROUGH
QuickZeusRunThrough
Zeus is a smart internet robot that installs into any Windows computer, helping
you to create a Link Directory that is automatically placed on your web site,
located on any UNIX or Windows server, using FTP.
Let’s do a quick run thru of the program.
Please notice the order of the job icons on the left side of the program. Each Job
icon is a step that is involved in linking. Those steps go from top to bottom and
are in the order that you will use them.
You train Zeus with personalized keyword training,
so he can automatically search the internet, finding
web sites that match you easily provide.
A built-in browser allows you to visit those websites
he finds and personally approve them to be
included in your directory. An integrated relational
database contact manager stores each web site’s
data.
Zeus’ email program makes it easy to send custom,
personalized email link requests, all in one batch.
A Directory Manager and Creator simplify, with
drag-and-drop ease, the organization of your Link
Directory, with one-click creation and automatic
FTP placement, to your web site, on any server.
Zeus also audits your link trades so your link agreement, with other webmasters,
stays reciprocal.
ALL these functions are integrated into one program.
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23. ZEUS USER’S MANUAL FASTEST WAY TO LEARN ZEUS
TheFastestWaytoLearnandUseZeus
New users to the Internet usually learn Zeus the fastest. More experienced users
tend to jump around clicking buttons and learning on their own. With Zeus, one
needs to read the instructions. Not that it is hard, but Zeus is a very feature rich
program.
Do not jump around
There are marketing and Zeus program use concepts that you must understand,
in the proper order, just as Zeus must be learned, in the correct order, if you
wish to save time. Do not jump around clicking buttons!
Main Menu
The Main Menu is located at the top of your Zeus program. Use this menu to
start new projects, open existing projects, control your database, edit your
settings, and open help topics and more. Most of these are for the more
advanced users.
Status Bars
On the bottom of your Zeus program you will see 4 boxes called the Status Bars.
1st Status Box
Shows you the current Complexity Group you are in. See page 24.
2nd Status Box
Tells you the current function or job you are in.
3rd Status Box
It tells you the overall status of your Zeus program.
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24. ZEUS USER’S MANUAL FASTEST WAY TO LEARN ZEUS
4th Status Box
This is the current Zeus database you are using.
Tool Tips
If you hold your mouse cursor over certain buttons and objects, a small help box
will pop-up. We call these Tool Tips.
There are many Tool Tips throughout your Zeus program. As you are getting
comfortable with Zeus, we recommend that you read the Tool Tips throughout
the program.
Content Sensitive Help
Many areas of the program have a green help box. When you move your cursor
over a box, the help text in the box will change and explain, in more detail, what
you need to enter or do, at this point.
Computer Assisted Instruction
Talking Computer Assisted Instruction, teaches vitally important marketing and
the Zeus program use concepts, and will not let you go on before you truly
understand the concept. These pop up automatically, at points in the program,
where you must know an important rule. Do not shortcut these because you will
only waste time. Even if you’ve had years of web marketing experience, missing
just one important concept could sabotage your marketing efforts.
Complexity Modes
We have divided Zeus into three
Complexity Groups called Easy,
Intermediate and Advanced. You are
only exposed to the simpler features of
Zeus, in the beginning, using the Easy
Mode.
Easy Mode
If you are a new Zeus user, you should start in the Easy Complexity Group.
Then as you become more familiar with Zeus, you can proceed to the more
advanced features.
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Most importantly, the Computer Assisted Instruction and important what-to-
do-next messages only appear in Easy Mode. Without them, you will be
missing important concepts and you will become lost.
Whether you use the more advanced features of Zeus is entirely up to you.
The Easy Complexity mode will give you as much traffic as the Advanced
mode.
By clicking the Intermediate and Advanced buttons, Zeus will open up
fantastic features that you can learn at your leisure.
Intermediate
META Keyword
Uses META keyword phrases, that Zeus finds in high-scoring ThemeSites,
in your keyword training.
For more detail, see page 137.
Advanced
Auditing
Zeus walks each selected ThemeSite and verifies that there are links to
you. He also searches for new fresh links and much more.
For more detail, see page 92.
New Project / Open Project
Start a new project for another web site or open an existing Zeus project.
For more detail, see page 108.
Built-in Help
Our Help is not just about Zeus, but about Internet marketing in general.
Everything you need to know about driving consistent, qualified traffic to your
web site is only a few clicks away. Why not take advantage of this information?
Every webmaster says, “If I only could ask someone who really knows and get
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honest answers.” We are answering your questions! Why not invest a few hours
and save hundreds?
Quick Tours
Quick tours are designed to quickly show you each area of the program. There
are located in most windows of Zeus.
They can be located by looking for the link: Quick Tours, located on the main
windows of Zeus.
My Assurance
I can assure you, that after the initial learning curve, things get very easy. You are
only learning what you absolutely need to market your web site successfully.
Zeus is actually very intuitive.
We are here to help you just as we have already helped thousands of other
webmasters. I designed Zeus with a lot of input from software engineers from
the major search engines. The work you do and the jobs automated by Zeus has
automated, have been carefully designed to maximize your efforts without
jeopardizing your web site.
Zeus users, new to the Internet, that follow directions, can setup Zeus within 4
hours. Experienced webmasters usually require up to 15 hours, with the last 4
hours spent reading the instructions.
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Support
Our users have rated Cyber-Robotics a 4.3 out of possible 5 for Support and
Service satisfaction. We pride ourselves on answering questions quickly, IF the
user SUBMITS IT PROPERLY through our Support link, which is available from
within the program or our web site.
When a support question is haphazardly sent to one of our many email addresses,
we will not receive it, because it will not have the proper email routing codes we
require to combat the over 200,000 spam messages we receive every day.
We do not offer phone support, but we do quickly answer EVERY support
questions through our Support CommDesk, during our business hours. Ninety
percent of submitted customer questions are already answered in our easy-to-find
Support Library.
Support Library
The support library is the central area for contacting us, getting help from our
support department or getting common questions answered quickly.
http://www.cyber-robotics.com/library/Library.html
Click Support on our web site’s main navigation buttons.
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You will be taken to our Support Library:
Clicking on Zeus Mkt Robot
You can see everything is very organized. We have answers to questions, web
marketing articles and online-seminars in addition to other important areas
that you will need to be successful with Zeus and your marketing endeavors.
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29. ZEUS USER’S MANUAL WALK-THROUGHS
WalkThroughs–PageReference
Training Zeus
Keyword training See Page 31
Have web sites for Zeus to visit See Page 33
Trouble in keyword training See Page 142
Creating your directory the first time
Requirements
Find a few ThemeSites See Page 39
Train Zeus with keywords or phrases See Page 31
Have web sites for Zeus to visit See Page 34
Have Zeus find ThemeSites See Page 39
Approve ThemeSites See Page 41
FTP Wizard See Page 49
Designing your Link Directory to match your web site
Free version See Page 101
Headers and Footers See Page 103
Templates See Page 106
Upload your Link Directory to your web site See Page 56
Daily Work
Approve See Page 41
Create See Page 49
Email See Page 58
Maintain See Page 73
Monthly Work
Auditing See Page 92
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30. ZEUS USER’S MANUAL
PART 2 - JOB
A R E A D E TA I L
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31. ZEUS USER’S MANUAL TRAIN JOB AREA
TrainJobArea
Zeus is a True Internet Robot that finds web sites with whom you can trade links.
The first step is training Zeus to find web sites that match the themes or subjects
you are looking for.
Zeus relies on keyword and keyword phrases to score web sites he visits.
Keyword Uniqueness and Tightly Themed Directory Categories are concepts that
must be mastered to properly use Zeus.
Training Concepts
Keyword Uniqueness
The number one key to proper training:
quot;Always use keywords or keyword phrases that pertain to the subjects or themes of the
web site you want Zeus to find.quot;
quot;The more unique your keywords to your training theme, the better Zeus will perform
when selecting and scoring visited web sites.quot;
You will TRAIN Zeus with keywords unique to your themes or subjects.
Describes the subjects or theme of your web site or the type of web site you
want Zeus to find.
The best words are words or phrases that would ONLY be found in a web
site like the ones you are looking for, and no other. Don't worry too much
about getting it right the first time. It is easy to adjust your keywords later
using the Keyword Manager.
Tightly Themed Link Directory Categories
If you have a Parrot web site, you wouldn’t link to an automotive web site.
The best way to learn about Theme categories and Theme tightness is to go
to the ZeusCollective.com and type in a word that describes your web site.
You’ll be able to see what other Zeusmasters are using for Theme categories
and learn that you will be to include in your Link Directory, many more web
sites than you initially thought.
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EZ Keyword Trainer Tab
The EZ Keyword trainer makes it easy to find keywords and train your Zeus for
all types of Themes and Subjects.
1. To start the EZ Keyword Trainer click the 'Start
EZ Keyword Training' button at the top.
2. Type in a unique keyword or keyword phrase that best describes the web
sites you wish to find.
3. Click
Zeus displays a list of keywords in about 60 – 90 seconds.
4. Check the boxes next to the keywords or phrases that could only be
found in websites you are looking for as potential link partners.
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5. Click 'Keep Training'.
6. If you are having trouble finding enough words, you can change the
current training word manually by entering another word or phrase, or
click the 'Change Training To' drop down box.
7. If finished, click ‘Finish Training’
Don't worry too much about getting it right the first time. It's easy to change
your keyword uniqueness later using the Keyword Manager.
Web Sites to Visit Tab
If you used the EZ Keyword Trainer, you should already have web sites for
Zeus to visit.
If there are not any URL addresses to visit, add the address to another web
site, that matches your subject or Themes, that you know contains links.
Zeus uses these initial websites to find even more links to other web sites that
will match your keyword training.
This area shows the next 500 web sites your Zeus will visit.
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Adding URL Addresses to visit
To add a web site to the list, type in its URL address, then click the 'Add'
button.
Setting URL Address for a Priority Visit
Select one or more URL addresses that you would like Zeus to put at the top
of the list to visit, then click the ‘Visit First’ button. These web sites will be
moved to the top of the list.
Deleting URL Addresses to visit
To remove a web site to visit, highlight the URL in the list, then click the
'Remove' button.
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Manual Keyword Training Tab
Adding a keyword or phrase
To add a keyword to Zeus keyword training, type a keyword or keyword
phrase, into the textbox.
Selecting Uniqueness
Click on the appropriate category button to assign that keyword to a
uniqueness category. There are 5 uniqueness categories.
Ignore:
Just ignore these words. They have nothing to do with your web site but
are not common words.
Common:
Words like 'at', 'the', 'about', etc.
Slight Unique:
These words are similar to the theme of your web site.
Unique:
These words are very important to the theme of your web site.
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Very Unique:
If this word appears in a web page, you want to know about this web site.
These are words only found in a site like yours.
Tip: Using the words in the index of a book, on your training subject, makes
keyword training quick and easy. Using phrases, i.e.: quot;internet marketingquot; or
quot;web marketingquot; dramatically improves training efficiency, reduces traversing
times and lowers bandwidth used to find ThemeSites.
Keyword Manager Tab
Your Keyword Manager makes it easy to manage your training keywords and
allows you to move them from one uniqueness group to the next very easily.
The Keyword Manager will help you to fine-tune your Zeus keywords. You will
be able to move keywords from one Uniqueness category to another, or even
delete them. During your initial keyword training, you may have included
keywords that are common to other non-themed sites. Because of this, the non-
ThemeSites are being scored incorrectly as ThemeSites. There are probably only
a few words that caused the higher score. You can then move a keyword from
one Uniqueness category to another to adjust the way Zeus is scoring websites.
You may even have to delete that specific keyword.
Try to select words unique only to your web sites themes. For example, if the
word would only appear in a web site exactly like yours, you should assign Very
Unique. If the word is important to your site but could be found in others, give it
a lower rating. The best words with the highest ratings are words that would
ONLY pertain to the theme of your site and no others.
Using a Bird Theme example:
If the word is bird, you may want to assign it to Slight Unique, if the word is
avian, then choose Unique. The word bird could be found on a lot of sites
NOT pertaining to the actual bird sites you are looking for, while avian would
probably be unique to actual bird sites.
Example: You may find that a keyword like 'egg', when trying to find bird
aviaries, will also find you fish hatcheries and the like. You can move this
particular keyword to another Uniqueness category or delete it. That will stop
Zeus from finding incorrect sites.
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Moving keywords or phrases into other Uniqueness
categories
Click a Uniqueness button to display the keywords assigned to that
Uniqueness category.
Select the keywords to be moved. You may use the Shift and Ctrl buttons to
select multiple keywords.
Click the new category you would like the keywords moved to.
Delete keywords or phrases
After following the steps above and selecting the keywords you wish to
delete, click the ‘Delete’ button.
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TIP: Hold your cursor over each uniqueness button and read the green help
box at the bottom for an explanation of each.
Keyword Manager Status Bar
The Keyword Status bar at the bottom of the Train area gives you the status
of your keyword training. It includes the totals for each Uniqueness category
plus the total words trained.
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FindJobArea
The Find job area is where Zeus finds web sites to trade links with.
Click the 'Find Web Sites' button.
There really isn't that much to know about the Find job area. Zeus takes care of
himself. The longer your Zeus is online, exploring the Internet, the more
ThemeSites or potential link partners he will find.
Your Zeus automatically explores the web intelligently, collecting data from web
sites whose web pages contain keywords you chose during his training. With good
keyword training, he is virtually automatic.
He doesn't download an entire web site to find out if this is a web site you want or
not. He scans a few web pages and either goes to the next web site or stays to
explore.
If he stays, Zeus extracts hyperlinks, host email addresses, other email addresses,
keywords, META contents, descriptions, titles and theme uniqueness, from every
web page he visits. Zeus scores the web site using his keyword training, and if high
enough, saves the web site for you to look at in the Approve area
Hold your mouse cursor over the numbers at the bottom and the buttons at the
top to get a brief understanding of what each one means.
If you would like to view and help select the next 500 web sites Zeus will visit,
click the 'Edit Next 500' button at the top.
After Zeus has found enough ThemeSites click the 'Pause' button at the top and
wait a few seconds for Zeus to stop. You will know he stops when the Mode Box
in the bottom left corner says quot;PAUSEquot;.
Now you’re ready to approve or disapprove the ThemeSites Zeus has found for
you.
IMPORTANT: Never let Zeus find more web sites than you can Approve the
next day. This is covered in the CAI.
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TIP: Take a few minutes each week to teach your robot more keywords and
Themes. This pays off in increased ThemeSites for your Link Directory.
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ApproveJobArea
When you click on the Approve icon, Zeus shows you any new ThemeSites he
has found.
The jobs you do here should NOT be automated as it’s is very important in
linking strategies, to do them.
Tip: You should try to spend a few minutes every day reviewing and sorting the
new ThemeSites, deleting the ones you don't want. This helps train Zeus. If you
wait too long, you will have a large job on your hands organizing all of them in
your Link Directory, and Zeus may be finding many sites that you don't want.
Viewing and Saving ThemeSites in the Approved
area
Automatic ThemeSite Sort
When you first open the Approve Tab, all-new ThemeSites that Zeus has
found to show you; will be placed one after the other in the Approve
window.
ThemeSite Navigation
Click the forwards, backwards, beginning and end Approve navigation
buttons to view each ThemeSite that Zeus has found.
Saving Changes
Any changes or selections you make are automatically saved.
3 Goals to Approve
There are 3 goals for each ThemeSite that you think is a potential Link Partner,
are:
1) To assign a Theme Category to the ThemeSite.
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2) To select an email address for the ThemeSite.
3) Personalize your email link trade request
Adding or Selecting Theme Category Pages
Your Link Directory will be organized by your Theme category choices. The
Theme Categories you add and select will be the individual pages of your Link
Directory. If you assign a ThemeSite with the Theme ‘Bird Clubs’, an
individual ‘Bird Clubs’ Link Directory page will be created when you upload
your Link Directory. Any additional ‘Bird Club’ ThemeSites you will select to
be included on this page.
Concentrate on organizing your ThemeSites. Start building a Link Directory
with different Themes categories and ThemeSite listings. It's important you
start organizing your ThemeSites as soon as possible.
Zeus will build you a Link Directory page for each one of these Themes. You
want to have as many Themes as possible. Ask yourself what type of visitor
you are looking for and think of Themes to match.
Using Keywords as Theme Categories
Use an important keyword for your Theme Category if possible. Each one
of your Theme pages will be created around this keyword. These pages will
be tuned to give it the highest result in the search engine listings when
someone enters this keyword to be searched. You will be amazed at the
number of visitors these pages will send to your web site when the search
engines finally use them. Try to have many Theme pages with important
keywords as your Theme Categories.
How to add a new Theme Category to a ThemeSite
Type the new Theme Category that you want to assign to the current
ThemeSite, into the 'Select - Add Theme Category ' text box. The new
Theme Category is automatically saved.
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How to assign a ThemeSite to an already existing Theme
Category
Once you have assigned a Theme Category to a ThemeSite you can assign
it to another ThemeSite by simply selecting it in the drop-down box.
Selecting an Email Address
It's important when you select a Theme Category for a ThemeSite, that you
go ahead and select an email address to receive email correspondence from
you. This saves you the trouble of having to review the ThemeSites a second
time. Make sure that you select the correct contact by going through the
website and checking to see who handles the links. It could be the webmaster,
or it could be someone else.
Selecting an Email Address
Use the two email list boxes on the right to select
an email address that will receive email
correspondence from you. Click on an email
address to select it. It is now stored in the database
as the address to send email to for this ThemeSite.
Tip: DO NOT click on more than one email address. If a webmaster
receives more than one email, they could consider it Spam and probably
will not be pleased with your request for a reciprocal link trade.
Marking a ThemeSite as NO EMAIL
If the ThemeSite has an email address in the Email List Boxes but you
don't want to send them an email, then you need to mark the site as NO
EMAIL by clicking the 'Email' button at the top. The ThemeSite will not
be included in your email sorts.
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If the ThemeSite does NOT have an email address in the Email List
Boxes, then the site is automatically marked as NO EMAIL. The
ThemeSite will not be included in your email sorts.
Personalizing your link trade request email
Customizing your email request saves you time in the long run, as it
increases your percentage of web masters accepting your trade links
request. You may want to listen to an audio in our seminar area of our web
site that will teach you how to raise your acceptance percentage from
around 15% to up to 80%.
See Page 66 use on how to use the personal comment MailMerge tag.
Using Zeus Form Filler to fill link submission forms
See page 119
PageRank Indicator
The PageRank indicator is on the ThemeSite
Viewer, located in the Approve, Maintain and
Audit areas.
PageRank is displayed for every web page you visit in the Zeus browser.
The PageRank is stored in the database when Zeus finds a new ThemeSite. The
database entry is also ‘freshened’ when you view the ThemeSite.
There is a new PageRank sort in the 'Sort ThemeSites By' drop-down selection
textbox. The sort orders the highest PageRanked web sites first.
You can use the PageRank in EZ SQL Query to create custom queries based on
PR. See page 132.
PageRank is not automatically stored for old ThemeSites already in your DB.
You can manually store them by displaying them in the ThemeSite Viewer.
When the PR bar displays, the PR is stored for that ThemeSite
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Using the Approve Check Mark indicators
The green checkmarks mean that you have accomplished your tasks for this
ThemeSite. Xs mean you may have something to do.
In the image above, you can instantly see that a Theme Category has not been
selected, the ThemeSite is not included in the directory yet and an email address
has been found but not selected.
Deleting a Web Site
Click the Delete button to delete a ThemeSite from your database.
A window will open asking you to verify the deletion, click Yes.
Click Cancel and this verification window will no longer open for deletions
during the current Zeus session.
Before deleting a web site, fine-tune any keywords that may be causing Zeus to
score web sites incorrectly. See page 142 for fine tuning your Zeus
Q: What if the current ThemeSite is not similar to the theme of my web site?
A: Click the 'Delete' button, but remember this action will also mark all the
hyperlinks found in the deleted web site to 'Not Visit'.
Q: What if the current ThemeSite is within my web sites theme but is not a
potential Link Partner?
A: Don't delete it. Follow the instructions below.
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Competitors
Note: You must have the Pro
Version to do this.
You don't want to delete your
competitors from your Zeus
Database.
Step 1: Put your competitors
into a Theme Category called
'Competitors'.
Step2: Now click on the
'Theme Tab '.
Step 3: Right click the red highlighted Theme Category. Go to 'Properties this
Page'. Then uncheck 'Include in Directory'.
All of the web sites in this Theme Category will NOT be included in your Link
Directory. At a later time you can send Zeus, using the Audit, to visit these web
sites and extract their links.
Ice burg analogy
Note: You must have the Pro Version to do this.
Never delete a ThemeSite that falls into the
theme of your web site. Clicking the Delete
button will delete the current ThemeSite from the
database. This action will also mark all the
hyperlinks found in the deleted web site to not
visit. If these hyperlinks are again found in a real
ThemeSite, they will be marked 'To Be Visited'.
Example: Maybe the ThemeSite is in your theme, but it doesn't have a link
page. Put it into a Theme Category called 'No Link Page'. Now click on the
'Theme Tab ' and Right click the red highlighted Theme Category. Go to
'Properties this Page'. Then uncheck 'Include in Directory'. Every ThemeSite
in this category will NOT be listed in your links directory. At a later time you
can come back to these web sites and see if they have a links page.
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Fine-Tuning your Keywords
If Zeus doesn’t find web sites or finds the wrong ones, YOU have it trained
incorrectly with the wrong keywords
You can also look at the keywords that Zeus used to score a web site making
him think it is a web site you want.
In the beginning, you may spend 3 or so sessions, fine-tuning a few keywords or
phrases. Once you get it right, Zeus will consistently find perfect web sites.
You also may not understand a link-marketing concept. It will save you a lot of
time if you would take our online seminar, ‘Using Link Building Tools Properly’.
If you are going to trade links using Zeus or not, you will WANT to spend the
time to watch and listen to this presentation. It will be time well spent.
For details, see page 142
Theme Tab
The Theme tab is the same for the Approve, Maintain and Audit area.
See Maintain Job area, page 84.
Misc Tab
The Misc tab is the same for the Approve, Maintain and Audit area.
See Maintain Job area, page 89.
Action Menu
Load this ThemeSite’s
Home Page into default
browser
This opens your default browser
and loads the Home Page of the
current ThemeSite
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Load this web page into default browser
This opens your default browser and loads the displayed web page of the
current ThemeSite
ThemeSite Information
You can get more information about each ThemeSite by clicking one of the
options under the ‘Action’ menu located on the top-menu bar of Zeus.
Each option will be loaded in your default browser. This option is very
important when reviewing your ThemeSites.
Tip: If you can't find an email address on their web site, use the 'WhoIs
Domain Information' or 'Site Information - Alexa' options.
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49. ZEUS USER’S MANUAL CREATE JOB AREA
CreateJobArea
In this Job Area you can manage your Link Directory structure, preview your
directory and upload your directory.
FTP Wizard
The first time you open the Create Job Area the FTP wizard will open. Here you
will enter your FTP settings that your web host gave you.
Tip: Hold your cursor over each settings box for more information.
Now click the 'Next' button.
Creating a /Links/ Directory on your Web Server
After you enter your FTP settings and click the 'Next' button Zeus will take you
to this part of the wizard.
Your first step here is to find your main web site home page. This file is usually
named index.html or index.htm.
You might need to search for your home page file using the folders on the left.
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When you find the 'index' file double-click it and your web site home page will
load in your default browser. Then follow the pop-up instructions.
If Zeus loaded your web site's home page in your default browser then you're in
the right folder. Zeus will ask you if your home page was displayed in your
browser. Click Yes.
Now Zeus will need to create a folder called 'links'. Click Yes and Zeus will
create it.
Now you’re ready to preview and upload your directory.
Directory Manager Tab
The Directory Manager uses a TreeView control to show your directory in a
graphical, hierarchical fashion. It shows your ThemeIndex or gateway page, with
your main Theme Pages as children below it
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.
Cutting, copying and pasting, along with dragging and dropping, is possible with
both Theme Pages and ThemeSites. You can select and drag any Theme Page
into another Theme Page, causing the one dragged, to be a sub-child of the one
dropped on. ThemeSites may have multiple listings with just a copy and paste or
a drag and drop.
Most actions are executed from the right-click, pop-up menu. The right-click,
pop-up menu will change depending on whether you have selected Theme
Pages, ThemeSites or ThemeSite data.
Theme sub-categories or multi-tiers - PRO Version Only:
The ThemeIndex page is the gateway into your Link Directory or highest
directory tier. Your Link Directory should link from your website's
navigational system through the ThemeIndex page. If you are using the PRO
Templates and have changed your ThemeIndex variable, then the name you
have substituted will be shown in place of ThemeIndex.
Your visitors would enter your directory through the ThemeIndex page and
would be able to access the links to the Alternative Energy, Alternative
Lifestyles, Alternative Rock & Roll and Alternative Science Theme Pages
through the Alternative Sites Theme page.
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Tip: You can have as many sub-tiers or sub-child Theme pages as you wish.
In the example image, you could have Theme Pages as children, off the
Alternative Science, sub-sub-children off those and so on and so on.
Drag and Dropping, Cutting and Pasting
Creating sub-categories can be as easy as dragging and dropping a Theme
Page onto another, thus making the one dragged a Theme sub-category page.
You can also use Cut and Paste with the right-click pop-up menu.
Creating new Theme pages
You can also create new Theme pages to create a parent for your Theme
pages. To organize Alternative sites under the Theme Page category
Alternative Sites, as in the above step's image, create a new blank page to be
the parent of the sub-categories. Right-click the ThemeIndex page, select
Create New Page from the pop-up menu, name it Alternative Sites, and then
click the OK button.
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Refreshing the TreeView
Now that you have created a new Theme page named Alternative Sites, it
appears at the bottom of the Theme Tab list. To alphabetize the list again,
right-click anywhere in the window and select Refresh from the pop-up
menu. The new page is now under the different Alternative pages near the
top in alphabetical order.
To move the Theme Pages under other Theme Pages
Left-click the Alternative Energy Theme Page and drag and drop it to the
Alternative Sites Folder. Do the same for the other pages you want to add as
sub-children to the Alternative Sites Theme category.
Tip: You can also use the right-click, pop-up menu to cut and paste these
Theme category pages to the Alternative Sites Theme Page.
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Listing ThemeSites and their data
Right-click a Theme Page and go to 'List ThemeSites'. The title for all
ThemeSites belonging to that Theme Page is listed in red type. Reciprocal
Link Partners are grouped, at the top of the list, in bold type.
Listing ThemeSite data
Double-clicking the ThemeSite title will display the data for that ThemeSite.
Various information is listed that pertain to it. Tip: Double-clicking the
'Themes Included In' property will list the other Theme pages in which the
ThemeSite is listed.
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ThemeSite Properties
A ThemeSite can be listed in many Theme pages. You can also have complete
Theme Page positioning control for each listing. You may have a ThemeSite
listing in the 'Link Partner' section, 'Other Important Links' section or both.
Included in Directory
If this is selected and checked, the listing will be included in the 'Other
Important Links' section of the Theme Page.
Link Partner
If this is selected and checked, the listing will be included in the 'Link
Partner' section of the Theme Page.
Differences between the Directory Manager and the
Theme Tab
Theme tab
This is the tab used to assign a theme to a reciprocal
link site. It is used while in the Approve, Email,
Maintain and audit areas.
When you are in the Theme tab, located in the
'Approve', 'Maintain', 'Maintain' or ‘Audit’ job areas,
EVERYTIME you are clicking a Theme category, in
the Theme tab, it is being added to that Theme. One
click, it's added. The purpose of the Theme tab is to
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be able to QUICKLY add a ThemeSite to as many Theme categories as
you want. All other functions in the Theme tab should be done with the
right-click context pop-up menu.
Directory Manager in Create Job Area
If you need to adjust the structure of your Link Directory before
uploading, use the Directory Manager Tab. Clicking Theme categories DO
NOT add. The directory Manager is the area you want to use for design,
maintenance and organization.
Preview Directory Tab
Before previewing your Link Directory, you may want to customize it.
Make your Link Directory pages by Previewing Your Link Directory. Your Link
Directory will be built in your links folder (see page 108 for locations) on your
hard-drive. All your directory pages are there, already properly linked to each
other. Any time you need to refresh your Link Directory after making a
ThemeSite addition, change or edit, you can Preview it, which will re-build your
directory, thus making the changes visible in the Preview browser.
To preview your Link Directory simply click the 'Preview' button at the bottom.
Wait a moment while Zeus creates your directory pages on your hard-drive.
Now you can view and navigate through your Link Directory.
Create Directory Tab
In this tab, you will create and then upload your Link Directory.
Click the 'Start' button and wait while Zeus creates and uploads your directory.
Your Link Directory has been uploaded to your web site.
Note: If there were errors during the process you need to check your FTP
settings by clicking 'Tools > Options' then the FTP tab.
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In the box below the 'Start' button, you will see the URL to your Link Directory
Index page.
Click the box and copy the URL into your computers clipboard. Use this URL to
link to your Link Directory.
Tip: Free version Zeus users can use the options at the bottom to customize
their directories. Pro version users will use Templates.
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EmailJobArea
In this Job Area, you will send a reciprocal link Email Request Message to every
web site in the current sort.
All ThemeSites, that have not been sent an email, will automatically be loaded
ready for you to send a link request.
Email Job Area Toolbar
The Email toolbar has a minimum of controls. The Sort of your ThemeSites is
automatic when you clicked the Email job button. Your ThemeSite Viewer has
been sorted with all ThemeSites that meet the following criteria:
o Email Address is selected
o An email has not been sent to that ThemeSite
o A theme category has been selected
o They are included into the directory
o They are not a Link Partner
This starts the batch emailing. See page 64
This toggles whether you see a lot of messages that
describe what’s happening during the emailing processing.
Email Controls
For its simplicity, the Email Controls and Indicators are extremely powerful.
These simple controls:
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1) Keep track of which email addresses to which you have selected to send an
email. You can select one email address or many. Click on the addresses you
wish to include, normally only one!
2) Display the last date email was sent.
3) List the email that was sent.
4) Keep complete histories of every outgoing email.
5) Enable you to add and edit individual email messages.
6) Preview your messages.
7) Test your email system.
8) Easily add custom messages and personal touches to your email.
9) Automatically add your link information to email messages.
Email address selection
The email address you have selected to receive emails is highlighted. To
change it, click on it to unselect it, then click another email address to select
it.
Email history
A history of each email message sent is displayed by message ID, email
address and date sent. They are sorted with the most current message listed at
the top.
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Email composition area
Selection of an email message to send
Click the down arrow on the Email Composition drop down menu.
Select the email message you wish to send.
Tip: Selecting _Help.txt then clicking the 'Edit' button will load a Help
and Index page containing useful information. This Help text file may be
edited to suit your needs.
Preview existing email message using Notepad
When clicked this button displays your message based on all selections
made in the Email Composition. You may experiment by selecting and
deselecting various options then clicking Preview.
Edit existing email message using Notepad
This button edits the email message file selected in the dropdown list.
Select a message to be edited by using the drop-down list box. Then click
the Edit button in the Email Composition area in the ThemeSite Viewer.
If nothing is selected then the Help or information page is loaded.
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Zeus uses Notepad to create or edit email text messages.
Create custom email messages
Use Notepad to create your own various outgoing email messages. To load
Notepad, click the Edit button in the Email Composition area in the
ThemeSite Viewer.
Important: The first line of your email message will be the subject and
will not appear in the message body.
Create a new email message in Notepad
Use the command path File/New located on the top menu bar in
Notepad.
Save an email message in Notepad
Be sure to save any new or old messages into the folder /email/messages
directly off your Zeus application folder.
emailmessages folder (see page 108 for locations)
This allows them to be listed in the drop-down selection box after clicking
Refresh.
Exit Notepad
Click the X in the upper right corner of Notepad or click through the
command path File / Exit.
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Refresh drop-down selection box
After creating a new text message in Notepad, you must click Refresh so
the Dropdown list is updated.
After clicking the Refresh button, there will be, nothing selected in the
dropdown list.
Testing email setup before sending email
When the Test box is checked ALL the email messages are sent to your email
address. If you select eight email addresses to be sent, you will receive eight
emails. No email will be sent to those email address selected and the database
will not be marked or affected in any way. This is the best way to test your
email setup.
Sending batch link request email messages:
1) Click the down arrow on the Email Composition drop down menu.
2) Select the Request.txt link exchange request, email message from the 'Email
Composition' drop-down box.
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3) Before you send an email for the first time, you will need to edit the default
message. Click the 'Edit' button.
The message will open in Notepad so you can make changes.
It is very important that you fully customize your email message, as they
should reflect your own personality and web site content.
a) Create a new email message (page 61).
Or
a) Edit an existing message (page 60).
b) Use the Personal Comment tag to personalize each email message
automatically (page 66).
c) Use MailMerge tags to auto-insert data into your email message, unique
to each ThemeSite (page 67).
d) Follow proper email guidelines (page 68).
e) After you have made the changes click 'File > Save' (page 61).
4) Click the 'Preview' button and make sure that the message is exactly as you
want it to be before you send it. If there is a ThemeSite in the current sort and
you can see it and its data, you will see its data automatically inserted in your
email message where the MailMerge tags are located.
Close the preview when you are finished.
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5) Click the 'Email All in Sort' button. This will send an email to all ThemeSites
in the current sort.
Read carefully and respond to the various message boxes that Zeus will
display. Zeus will now send emails to every ThemeSite currently in the Email
sort.
If you are using the <Personal Comment) MailMerge tag, Zeus will stop, let
you view each ThemeSite, add a personal comment, then go on to emailing
the next ThemeSite. This makes it very easy to customize each email with a
personal comment, proving to the webmaster receiving the request, that you
visited his web site.
6) You can stop the emailing at any time by clicking the 'Email All in Sort'
button again. Zeus will remember which ThemeSite he was stopped on and
continuing mailing from that point on, when you click the ‘Email All In Sort’
button again.
DOUBLE the Number of Link Partners you get!
Zeus Version makes it easier to attract those great Link Partners. There is
nothing like offering a potential Link Partner an incentive to become one. This
will double or triple your acceptance percentage.
For every 100 email link requests we send for Cyber-Robotics, we are getting
about 70-80 approvals!
There is NOTHING YOU HAVE TO DO except SELECT the email messages
that include the free eBook; quot;Common Sense Web Marketingquot;.
When Zeus Version 4 is installed, the installation package installs the 170 page
quot;Common Sense Web Marketingquot; eBook into the Zeus installation folder, plus 3
new email messages, ready to be sent to your potential Link Partners. These
email messages are:
o Request.w.Book.txt,
o LinkPartner.w.Book.txt
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o Changes.w.Book.txt
How it works
When you create a new Zeus project, the eBook is copied to that Projects
/links/ folder. When you update or upload your Link Directory to your web
site, the eBook is uploaded ONE TIME ONLY to your web site's /links/
folder.
The new email messages include a special <BOOKLINK> Mail Merge tag
that automatically gets filled in, with the correct link for a Link Partner to
download the FREE eBook.
The 'Request.w.Book.txt' offers the FREE eBook incentive:
quot;We only link and conduct business using professional standards, as set forth in the
book: quot;Common Sense Web Marketingquot;. To thank you for linking with our web site,
it would be my pleasure to send you a copy of the book, absolutely free (170 pages).quot;
The 'LinkPartner.w.Book.txt' message sends them the link:
quot;Here is the link to download the quot;Common Sense Web Marketingquot; book I promised
you: <booklink>quot;
'Changes.w.Book.txt' also includes the link:
quot;To thank you for linking with our web site, I'd like to give you the book quot;Common
Sense Web Marketingquot; (170)pages). Here is the link to download: <booklink>quot;
Offering the eBook quot;Common Sense Web Marketingquot; as an incentive to trade
links will increase the number of link trades you will get.
If you DO NOT want to use the eBook as an incentive, delete the eBook from
the Zeus installation folder. The file to delete is:
“Common.Sense.Web.Marketing.pdf”
Using MailMerge Tags when creating your own
custom email messages
Zeus will insert database field data directly into any message created by a user by
using simple tags in the email text. This allows Zeus users to have total control
of all email message content.
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