2. Targeted Targeted
Customer Competition
An empty nester couple or upper
Winnebago-Outlook
income young family that has
previous RV ownership experience. Fleetwood-Jamboree/Tioga
They want a lot for their money. They
want lots of storage, high end Jayco-Greyhawk
furniture, and good electronics which
is one reason they choose a class C Forest River-Forester
that has luxury amenities for the price
of an entry level class A. They travel
often and enjoy the familiar, easy
driving comforts of a class C chassis.
7. Hot Selling Features
1. Coachmen innovative sidewall design
2. 5-Layer laminated sidewall construction
3. 5-Layer laminated and crowned roof
construction
4. Exclusive “Even Cool” air conditioning
system
5. 5-Layer laminated floor construction
8. Feature: Innovative Sidewall Design
High Gloss Fiberglass Exterior Skin Laminated to
a Composite Substrate (Not Wood Panels)
Benefit: An ultra smooth exterior skin with an
Eco friendly, moisture resistant substrate.
TRADITIONAL WOOD PANELS
10. Roof
5-Layer Laminated construction
1. Interior ceiling board
2. Rigid polystyrene foam insulation
3. Aluminum rafters - Crowned for controlled water run off
4. 3/8” roof decking
5. TPO roof covering - Won’t streak and more durable than
rubber
3.
4.
2. 5.
1.
11. Feature: Exclusive Even Cool™ Air Conditioning System
Benefit: Radiused corners in the duct ensure maximum,
consistent airflow through the A/C ducts
12. Floor
5-Layer Laminated Construction
1. Galvanized steel underbelly
2. 1-1/2” Welded tubular steel framing
3. High compression foam insulation
4. 1/2” floor decking (2 layers of ¼” decking with
staggered seams)
5. Linoleum and removable carpet
5.
4.
3. 2.
1.
13. Hot Selling Features
1. 3 Exterior graphics selections
2. Firestone® Ride Rite air assist suspension
3. Outside entertainment center
4. 4000 Series generator
5. Light bar over entry door
14. Feature: 2 Exterior Full Paint Graphics Selections
1 Standard build graphics selection
Benefit: Full body paint in either gold, gray tones or with
standard graphics. You decide which one is a better fit.
15. Feature: Firestone Air Assist Suspension (Option)
Benefit: Load adjustment, soften the ride, and increase the
lifespan of the leaf springs.
16. Feature: Outside Entertainment Center
Benefit: Enjoy sitting outdoors with
your favorite tunes playing in the
background. Make adjustments with
the remote control.
17. Feature: 4000 Series generator
Benefit: You’ll never be in the dark with Concord. This
generator gives you plenty of 110V electricity to operate
the air conditioning and other appliances that offer
comfort to make your life easy. An LP generator is
available with the diesel chassis.
18. Feature: Light Bar Over Entry Door
Benefit: Dare to be different. This
light provides great illumination at
night. It “looks” good, too. A power
awning with an Alumiguard cover
is standard for 2009.
19. Hot Selling Features
1. Progressive interior design with halogen lighting
throughout
2. Ceiling skylight Centralized command panel
3. Intellitec lighting system and coach command
panel
4. Slip resistant Beauflor® flooring
5. Luxury cabinet hardware and hidden hinges
20. Feature: Halogen Lighting
Package
Benefit: Residential style
lighting and flush mounted
Feature: Progressive Interior Design
halogen lights throughout
Benefit: The design sets this coach
brightly illuminates the warm
apart from the rest. The “yacht like” interior of the Leprechaun. No
look give the interior a fresh look cheap pancake lights in here.
and feel.
22. Feature: Ceiling Skylight
Benefit: Lets in more natural light that makes the
living room brighter. The pleated shade can also
be pulled shut for privacy.
23. Feature: Centralized Command
Panel.
Feature: Intellitec Lighting
System Benefit: The command panel
makes it simple to find many of
Benefit: Each switch has a built in the commonly used gauges and
dimmer and the switches are switches, and it is centrally
programable. located for easy operation.
24. Feature: Beauflor® Flooring
Benefit: Bring the rich look of wood into you new
home. It’s skid resistant, mold, mildew, and stain
resistant. Comes with a 7 year wear guarantee and
a 2 year cold crack guarantee.
25. Hot Selling Features
1. Stainless steel appliances
2. Sealed burner range top
3. Extra deep kitchen sink with hi rise faucet
4. Full extension ball bearing drawer guides
26. Feature: Stainless Steel Appliances
Benefit: Have the hi-tech look with all stainless steel appliances.
Easy to clean, too.
27. Feature: Sealed Burner Range Top and Convection Microwave
Benefit: Sealed burners are easy to clean and the convection
microwave will perform double duty by heating your favorite
beverage or cook brownies. Range cover increases counter space.
28. Feature: Extra Deep Kitchen Sink with Hi Rise Faucet
Benefit: Clean large pots with the hi rise faucet. Stainless steel sink
won’t be damaged by hot pans. It looks good, too.
29. Feature: Full Extension Ball Bearing Drawer Guides
Benefit: Smooth operation and useful storage from the entire
drawer is what you get with these guides.
30. Hot Selling Features
1. Cabover 26” LCD TV w/DVD player and Bose
wave radio w/single bunk (option)
2. Standard side swing LCD television
3. Flip-up rear vision camera w/optional side view
cameras
4. Sirius satellite radio and docking station (option)
5. i-Pod hook up (option)
31. Feature: Overhead Entertainment Center-Option.
Benefit: Includes a 26” LCD (HD ready) television, DVD player and
Bose Wave® radio sound system. This entertainment center provides
fun for the entire family.
32. Feature: Side Swing LCD Televisions
Benefit: TV swings out for viewing at most any angle. Stows away for
travel.
33. Feature: Side View Cameras
Option
Benefit: See your blind spots
Feature: Backup camera w/LCD with side view cameras.
monitor and side cameras Makes changing lanes a
breeze.
Benefit: With the touch of a button,
the integrated backup monitor
automatically flips out of the dash
radio for a confident rear view.
34. Feature: Sirius Satellite Radio Docking Station
Benefit: With Sirius Satellite Radio, you can listen to what you
want, when you want, wherever you are. 100% Commercial-Free
Music from every genre, plus Sports, News, Talk and Comedy —
all with crystal-clear, coast-to-coast coverage. Subscription
required.
35. Feature: iPod Docking Station.
Benefit: Take all of your favorite music with you. With the iPod
docking station you can take along enough music for the
journey, no matter how long it is. Best of all, you can play it
through the existing sound system.
36. Hot Selling Features
1. Black Tank Rinse
2. Exclusive Water Works™ utility panel
3. No-Mess™ termination system
4. Duratube™ copper LP lines
37. Tank Flush
Outside Shower
Feature: Outside shower Feature: Waste tank rinse
Benefit: It’s easy to clean up Benefit: Just hook a
your shoes or other items garden hose up to the
without going inside the RV. inlet and flush the black
The outside shower makes it tank. Keeps level sensors
easy. It’s housed in the same clean so you get an
compartment as the other accurate reading on your
necessities. monitor panel.
38. Feature: Exclusive Water Works™ Utility Panel.
Benefit: Another Coachmen exclusive feature. A single dial
operates all your water functions. It is the simplest and easiest
to use.
39. Feature: No-Mess™ Termination System
Benefit: Pipe swings out with the enclosed drain hose to empty
the holding tank. Drain hose remains connected and stows in
the termination pipe. No need to handle the drain hose.
40. Feature: Duratube Copper LP Lines.
Benefit: Freelander utilizes Duratube™ copper LP lines
the full length from the LP source to the appliance. Since
copper won’t rust or corrode like the black pipe found on
others motorhomes, this helps to extend the life of your
appliances.
41. Hot Selling Features
1. Innovative angled queen bed (318 DS, 320 DS)
2. Cedar lined wardrobe closets
3. Standard LCD televisions (all models)
4. Vessel bowl bathroom sink w/ designer faucet
5. Porcelain footpedal toilet
42. Feature: Innovative Yacht Inspired Angled Queen Bed
Benefit: The angled residential sized queen bed give the
illusion of a larger room.
43. Feature: Cedar Lined Wardrobe Closets
Benefit: Cedar keeps clothes smelling fresh and offers
protection from moths. This closet has an automatic light.
44. Feature: Bedroom LCD Televisions
Benefit: LCD TV stows away in vanity area when not in use.
A simple push on the vanity top releases the TV. No wasted
space with the “Televator.”
45. Feature: Vessel Bowl Bathroom Sink
Benefit: Designer vessel sink in the
bath area offers the luxurious look and
feel of a luxury home.
46. Feature: Porcelain Toilet With Foot
Pedal Flush.
Benefit: The porcelain toilet has that
residential, sturdy feel . The foot
pedal makes for a sanitary hands
free flush.
47. Hot Selling Features
1. Seat belts at most fixed seating locations
2. Standard LP leak alarm, fire extinguisher,
smoke detector and carbon monoxide
detector
3. Tinted safety glass windows
4. Emergency start switch standard
48. = Seatbelt Location
Feature: Seatbelts at most fixed seating locations.
Benefit: Coachmen exceeds the sleeping capacity of each model with our
number of seat belts. All seatbelts also meet the pull test requirements
by FMVSS. Many manufacturers only meet the minimum number of
seatbelts required.
49. Every Leprechaun has the following
for your protection:
LP Leak Alarm: Alerts you if there is an LP gas leak in the
coach.
Fire Extinguisher: ABC rated in the event of fire.
Smoke Detector: Alerts you to smoke from a fire.
Carbon Monoxide Detector: Alerts you to the presence of
odorless carbon monoxide gas.
50. Feature: Tinted Safety Glass
Windows.
Benefit: Automotive type safety
glass is designed to stay in tact
when compromised, rather than
scattering glass shards inside
the coach.
51. Feature: Emergency start switch.
Benefit: Allows the chassis engine to be started with
house batteries. It’s like getting a jumpstart from
yourself. No need for roadside service if the battery is
dead.
52. Easy Walk Around
12 13
14
15
4
8 7 1
11 9
6
10
5 3 2
1. Heated and Remote Mirrors 8. 3 Exterior Graphics Options
2. Stainless Steel Wheel Liners 9. Side Hinge Baggage Doors
3. Extra Wide Running Boards 10. 5,000 lb Tow Hitch
4. Tinted Safety Glass Windows 11. LED Tail Lights
5. Power Entry Step 12. Roof Ladder
6. Air Assist Suspension 13. Seamless TPO Roof Covering
7. High Gloss Sidewall with Azdel 14. Power Patio Awning
Composite Substrate 15. Light Bar Over Entry Door
53. Easy Walk Around
Living Area Audio and Video
1. Ultra Leather Furniture (Option) 1. Cabover Entertainment Center (Option)
2. Halogen Lighting Throughout with Intellitec Controls 2. Side Swing Out LCD Television 20”-26”
3. Soft Touch Ceiling Liner 3. Sirius Satellite Radio Docking Station (Option)
4. Beauflor flooring 4. i-Pod Docking Station (Option)
5. Euro Chair with Flip Up Lap Desk (320 DS) 5. Dash Stereo w/ Flip Up Rear Vision Camera
5
1-2
2
4 1
1-2
3 3-5
1-2 5
3 3-4 1 3-4
4 2
Bedroom Bath Area
Bath Area Galley Area
1. Vessel Bowl Sink
1. Vessel Bowl Sink 1. Sealed 3-Burner Range
1. Angled Rear Queen Bed (Select Models)
2. Glass Shower Enclosure
2. Glass Shower Enclosure 2. Convection Microwave
2. Innerspring mattress
3. Porcelain Foot Flush Toilet
3. Porcelain Foot Flush Toilet 3. Extra Deep Sink
3. Cedar Lined Wardrobe Closets
4. Waste Tank Flusher System
4. Waste Tank Flusher System 4. Pull Out Sprayer Faucet
4. 19”-32” Bedroom LCD Television
5. Stainless Steel Appliances
