7. Key Questions Regarding the Industry and Competitive Environment Industry’s dominant economic traits Competitive forces and strength of each force Drivers of change in the industry Competitor analysis Key success factors Conclusions: Industry attractiveness
24. 5 – Forces III. Threat of Substitute Products What is a substitute product? Other products (outside the industry) that can perform the same function(s) as the product of the industry
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60. Core Concept: Assessing Industry Attractiveness The degree to which an industry is attractive or unattractive is often not the same for all industry participants or potential entrants. The opportunities an industry presents depend partly on a company’s ability to capture them.