17. Conditions Favorable to Building Brand Familiarity Seven Conditions Favorable to Successful Branding
18. Conditions Favorable to Building Brand Familiarity 1. Easy to identify by brand or trademark 2. Quality is best value for the price 3. Dependable and wide-spread availability 4. Demand for general product class is large 5. Demand supports price needed to support brand Seven Conditions Favorable to Successful Branding 6. Economies of scale possible 7. Favorable shelf locations possible
19. Levels of Brand Familiarity Rejection Non-recognition Recognition Preference Change Position Increase Awareness Continue Education Maintain Availability Focus: Focus: Focus: Focus : Insistence Develop High Brand Equity Focus :