2. Requirements Create customer information system for marketing. Need to be ready within 3 months – before Christmas. Linked to local electricians. Flexibility to tailor offers online. Order management application. Integrated with 3rd party systems. Decided on mini warehouses after discussions. Scope to migrate CIS to corporate systems. Train 3rd parties i.e. call centre with new system CFO wants good ROI within 18 months. Get rid of credit card negotiation lag. Standalone shops to be integrated. Operational server and master server for redundancy. Mean time to recovery of four hours. Reach new customers in places where there was no presence.
3. Non-Functional Requirements Security Highly secure authentication of cards – banks IDE mix used for reliable authentication Confidential data secured by DMZ Availability Much greater availability No planned outages until Christmas Reliability Mainframe reliability not possible 4 hours mean time to recovery Redundancy by operational server and master server
4. Non-Functional Requirements Performance and Scalability User limited by internet speed Currently 7000 users per day, 20000 predicted Usability and accessibility Different languages for overseas trade Designed to comply with legislation for handicapped users Data management Backup – Master server updated daily Currency – Real time updates for stock High Integrity – Validation by smart components
5. Non-Functional Requirements Systems Management – Analytics service for monitoring traffic and demographics Alerting – Black listed cards rejected in real time Non runtime properties Modularised for maintainability W3C compliant for compatibility with portable devices Constraints Technology – Bandwidth, Lack of data mining, Old back end. CBA limits budget, Reliability compromised by cost Legal – Sensitive information must be kept secure
7. Value Net Model Competition Pricing strategies- competition can play hard ball in charging customers for products. After sales service quality can have a effect in what GIKA can provide. Customers “Consumer is King” - they have a high bargaining power, enabling them to chose and play GIKA and other competitors against each other. The solution enables them to have a lot more channels of distribution and cost cutting methods. Suppliers Suppliers bargaining power can be argued, this is because firms want to sell cheaply, they can be looking out for more options and better cost cutting relationships with them. GIKA Influencers Product sales can be influenced by organisations that review products, use of interior designers, etc. This can directly influence the stocks, designers and brands supplied to customers. Word of mouth in services and product ranges can also influence.
8. Five Forces Model Product and technology development Not a manufacturer Technology limited to lowering costs and increase throughput Can strive for customer service as differentiator Five Forces Model Supplier power Low power- many competitors Tied to long term commitments Threat of forward integration Buyer power High buyer power Low risk of backwards integration Price sensitivity Competitive rivalry High competition Stable industry Low value added Low exit barriers New Entrants Low barriers to entry E-businesses Selling commoditised goods Substitutes Low switching costs High substitute products Price performance ratio
13. Users Delivery Channels E-Business Services Resources Registration Customer information management system Customer Authentication Internet Browser Online Checkout Product Management system Delivery Call Centre Worker Stock Replenishment system Online product Search Telephone Notification and advertising Delivery System Administration Intranet Browser Delivery Worker Payment System Re-stocking Security Key New Modules Old Modules Credit Agency Credit Check Bank