The document discusses word-of-mouth recommendations on the internet (word-of-mouse) and how they influence consumer purchase intentions, specifically for hot spring hotels. It reviews literature showing word-of-mouth impacts consumer behavior. The study aims to explore how source credibility and trust relate to purchase intentions. A survey was conducted with tourists at Guguan hot springs to measure relationships between source credibility factors (expertise, trustworthiness, attractiveness), trust, and purchase behavior. Results would analyze these relationships and how trust moderates the impact of source credibility on intentions.