2. Innovation - Yotel Context - Niki Club Culture - Park Hotels People - Boundary Function - Das Triest Sustainability - South Place Principles which inform the creative approach. Principles which are born out of financial & practical considerations. Principles which are a response to social concerns.
3. Innovation - Yotel Why: Because clients are looking for fresh, inspired ideas, a point of difference and edge. It is a ‘designer’s duty’ to push the boundaries, to enhance and to create.
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9. Context - Niki Club Why: Because being aware of ‘the landscape’ informs design decisions, whether to achieve synergy or contrast.
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15. Culture - Park Hotels Why: Because being aware of ‘the culture’ of the place informs design decisions, whether to achieve synergy or contrast.
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21. People - Boundary Why: Because by whom and how the building is to be used informs its function and its personality.
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27. Function - Das Triest Why: Hotel design and service must fulfil function and embrace budget.
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33. Sustainability - South Place Why: Because social and environmental responsibility is essential to business and development.
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37. How MATERIALS Designing for robustness Where protection is given to vulnerable parts of the building such as areas exposed to high pedestrian traffic, vehicular and trolley movements. Sustainability - South Place
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39. - a summary Design and service excellence combined to ensure and engaging and pleasing customer experience, appropriate to the target audience and context. The Experience Innovation - Yotel Context - Niki Club Culture - Parks Hotels People - The Boundary Function - Das Triest Sustainability - South place
