Session 7 Keynote Tom Jenkins The Continuing Impact Of Digital Media On Global Society

Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 1 The Continuing Impact of Digital Media on Global Society A Tool Makers View Montreal October 27, 2009 Tom Jenkins Executive Chairman and Chief Strategy Officer Open Text Corporation Tom JenkinsExecutive Chairman and Chief Strategy OfficerOpen Text Corporation Slide 1 Rev 1.1 02092009

Digital Media Matters: It’s more than Broadcasting Effective investment in ICT is often cited as the main contributor to productivity Source: 2008 Federal Report on Global Competitiveness in Canada Slide 3 Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.

Open Text Index was one of the most used web pages in early 90s.

Open Text moved into corporate search.

Today it is a billion dollar company located in Waterloo.Jerry Yang CEO of Yahoo and Tom Jenkins CEO of Open Text launch in 1995 in New York City.

Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 12 Financials are Proxy for Digital Media Impact 70% Compound Average Growth Rate in earnings over past decade Ranked 15th in the world this year for overall growth by Fortune Open Text performed well in the recession Source: Annual Reports & Press Releases, Open Text Corporation, 2008

Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 14 The Web is Evolving to Broadcast and Beyond…. From newspaper style publishing to multi-media broadcasting to interactive social networks communicating in rich media Slide 14 Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.

Impact: Growth of Digital Content 32 million books 100,000 films 2 million songs 10 billion web pages 1 million newspapers 1 billion email users 3 billion texters

A Broadcaster in the middle ages….. He became a newspaper editor after Gutenberg invented the press… What will today’s broadcasters become with the arrival of the Internet?

Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 23 Social Media will not Follow the Broadcast model It is a different experience – consumers interact with the content and create new content – it’s a new model. Social Market Place Social Work Place Social Work Place Corporate Memory Slide 23 Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.

Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 24 Existing Broadcast Industry Challenges Obsolescent and costly tape based production technology Labor intensive production processes Poor reuse of existing content Conventional linear broadcast viewership is decreasing Existing rights management systems are inadequate and are not integrated

Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 25 Digital Media also brings new Challenges Growing number of distribution channels, frequently changing requirements for metadata, formats, and schedules of delivery

Personalized “You Tube” Content – From The Origin Each pitch is a video clip asset in ECM Slide 27

Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 28 Open Text software helps powers a fully file based broadcast archive and editorial suite for global creative collaboration that has reduced production costs and decreased time to market. Millions watched the moon experiment online this month ,[object Object],[object Object]

Develop and enhance a national innovation chain for digital media

Combined investment of $250 Million

Build a skills base in digital media for Web 2.0 and Web 3.0

2,000 students and 200 faculty in multi-disciplinary curriculum,[object Object]

Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 45 Canadian Digital Media Challenges Potential loss of nation’s cultural heritage How to initiate preservation activities before physical media deteriorates Desire to protect and encourage Canadian programming How to make more economically viable Addressable Canadian audience relatively small How to increase export of Canadian programming Traditional advertising revenues are down How to help advertisers reach their target customers in more innovative and compelling ways

Canada 3.0 National Participation – 1,500 attendees

Canada 3.0 - 70 Speakers from across Canada

Session 7 Keynote Tom Jenkins The Continuing Impact Of Digital Media On Global Society

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Session 7 Keynote Tom Jenkins The Continuing Impact Of Digital Media On Global Society