1. User Centered Design Activity Description - Personas Project Phase - Analyze Prepared by Nasarullah Khan
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6. * persona’s We have identified three user segments with reference to usage pattern of this sample project which includes customers & FOC team. We assume that Pilot is one of the key user for this application representing customer end & Flight Operations team is next user segment which we have divided as Duty Managers & Data Analyst and starting with there Key needs following other attributes compose there personas. Geographic profile Will be useful if the product is used in specific regions. Demographic profile These are normally only relevant for consumer-oriented products and irrelevant for internal corporate productivity tools. Psychographics Based on social class, lifestyle or personality characteristics. Webographics Useful for Web-specific projects User Centered Design