2. M & D Property
Management, LLC
Statistics show 85 percent of sales are done on an emotional basis – Push the
right buttons. Selling doesn't turn people on, provoking emotion in people is
what leads them to buy. It all comes down to image; paint a picture tenants
desire and it is all the harder for them to walk away. The best marketing
techniques are based on the hot buttons that lure tenants; my job is to push
them. Here is how:
Direct Marketing
Interruption Marketing
Internet Marketing
The Name Game
Focus Groups
3. M&D Property Management, LLC
Direct Marketing Internet Marketing
Direct Mailing, promotions, cocktail Photographs, floor plans, leasing
chatters, local and neighborhood information, current rents, hours,
events, networking events & mixers directions, community
Promoting an excitment through information; recruiting
Visual/Dimensional presentation, information - new hires, job listing
showcasing the concept of the and benefits, e-mail link for
project and creating the 'buzz' by resumes, corporate culture
sharing the enthusiasm and information
excitment
Focus Group
Interruption Marketing Commercial leasing brokers,
Cold calling - call them first and ask individual prospects, national
permission to send information first chain stores
Flags & banners and flyer can be representatives, community
added through the community, leaders, local officials, chamber
bordering streets to continue them members, small business owners,
with company logo teachers, fire department, police
department, local hospitals
