1. Media pack 2009

2. Onet.pl is a part of ITI Group
LEADING POLISH MEDIA &
ENTERTAINMENT HOLDING

3. ITI targets young, affluent,
urban population in Poland
ITI GROUP
TVN GROUP
No 1 FREE TO AIR TV FEMALE ORIENTED TV No 2 CINEMA MULTIPLEX
TVN IN ITS TARGET TVN STYLE CHANNEL
MULTIKINO OPERATOR IN POLAND
AUDIENCE
FILM & INTERACTIVE / CALL TV
TVN 7 ENTERTAINMENT TVN GRA CHANNEL
CHANNEL POLAND’S FIRST FILM
ITI
PRODUCTION
POLAND’S FIRST 24 FILM STUDIO
TVN 24 TVN LINGUA COMPANY
HOUR NEWS CHANNEL
MOST RECOGNISED &
POLAND’S FIRST STRONGEST NATION
TVN METEO WEATHER CHANNEL TVN MED LEGIA FOOTBALL TRADEMARK
IN POLAND
TVN
POLAND’S FIRST
TVN TURBO DISCOVERY
MOTOR CHANNEL FIRST IN POLAND NEW
HISTORIA N GENERATION HDTV
CHANNEL DEDICATED DIGITAL PLATFORM
iTVN TO POLISH VIEWERS ONET.PL No 1 INTERNET
LIVING ABROAD PORTAL IN POLAND
WORLD CLASS OPERATOR IN A HIGH GROWTH ENVIRONMENT

4. Onet.pl – No. 1
Dating
Blog
Search and location
finding services
Video streams
Mobileweb
Onet first in the categories of news, life-style, sport,
business, and entertainment
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5. Polish online market
 Over 20 million internet users (52% of the population)
 Onet - 2nd most visited website in Poland
 Polish online ad market was worth €270 millions in 2008
 Poles spent €2.5 billion on online shopping in 2008, 36.4% more than in the
previous year
 14% used internet for travel and accommodation services in 2008
 12% used internet for ordering goods or services in 2008
 Internet advertising is the fastest-growing sector among all media in Poland
Source: Internet World Stats, data from March 2009, Polskie Badania Internetu Sp. z o.o. i Gemius SA, February 2009;
PricewaterhouseCoopers (PwC) and IAB Polska; Direct Marketing Association, SMB
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6. Polish emigration
 2, 27 million people (1, 86 million in EU) are on emigration
 Great Britain: 690 K (37%) *
 Germany: 490 K (26%)
 Ireland: 200 K (11%)
 71% can afford everything on emigration
 74% use electronic media every day
 70% choose Onet as a main source of information
 Onet - the most popular website among polish emigration, local internet
websites are far behind
* out of all emigrants in EU countries
Source: GUS (Central Statistical Office of Poland) data from the end of 2007 and Internet standard conference 2007
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7. Conclusions?
Polish emigration is attractive group for advertisers
They are young, dynamic and are have the highest buying potential
There is no better way to reach them then Onet
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8. Onet users and your clients
Demographic groups with the largest commercial potencial
Income
Population Onet.pl
The consumer group which is
252
the most desirable by advertisers...?
100
5000 PLN 224
and more 100
3001- 171
5000 PLN 100
2501- 148
3000 PLN 100
2001- 145
2500 PLN 100
…These are consumers
with the highest buying potential !
Index for the whole population of Poland = 100
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Source: SMG/KRC, NetTrack, II Q 2008

9. Internet Market in Poland - TOP 5 portals
Users Page views Average time per user
10 4 6:30:00
Miliony
Biliony
6:00:00
5:30:00
8
5:00:00
3
4:30:00
4:00:00
6
3:30:00
9,5
2 6:25:39
3:00:00
8,6 3,5
4 5:02:48
7,5 7,4 2:30:00
6,9
2:00:00 4:06:17
2,3
1
1:30:00 3:33:27
2
1,2 1,2 1:00:00
1:47:40
0,7 0:30:00
0 0 0:00:00
Source: Megapanel PBI/Gemius, December 2008

10. Comparison of top 10 most popular
internet websites in Poland
Users Inpressions Time per user Audit
Website Market share (in thousands) (in millions) (in minutes) site-centric
85% 13 784.4 4 217.15 419.1
61% 9 854.3 3 908.38 407.1 yes
57% 9 230.4 11 952.80 974.27
54% 8 728.9 2 459.17 322.08 yes
49% 7 993.1 4 672.35 350.08
48% 7 735.8 1 240.08 223.05 yes
48% 7 819.9 1 226.96 251.07 yes
47% 7 627.9 774.80 111.02 yes
44% 7 173.5 1 134.15 261.07
39% 6 411.7 261.79 54
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Source: PBI – Polskie Badania Internetu

11. They trust us
world-renowned brands are our advertisers
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12. Thank you for attention
and we look forward to our cooperation
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