A look at everything you need to know about Search Engine Optimization (SEO). A presentation given by Naoise Osborne at Journée Infopresse in Montreal on Oct. 15th 2009.
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Everything You Need to Know about SEO
1. INTERACTIVE STRATEGY - 55, AV. MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM Search Engine Optimization: Everything You Need to Know about SEO
10. Information Architecture | Content Grouping Similar pages link to other similar pages with breadcrumb and category-specific navigation links present at each level INTERACTIVE STRATEGY – NVISOLUTIONS.COM
11. Information Architecture | Interlinking Each group of content links heavily to similar content and sparsely to other on-site content that is less similar INTERACTIVE STRATEGY – NVISOLUTIONS.COM
13. Information Architecture | Mapping Keywords to Levels Optimize pages higher up for more competitive keywords INTERACTIVE STRATEGY – NVISOLUTIONS.COM
30. A CHEAT-SHEET FOR: Indexation and PageRank control methods Contact [email_address] for a PDF INTERACTIVE STRATEGY – NVISOLUTIONS.COM
31. Link Juice and Indexation Cheat Sheet: Tag/Command Indexation Link Juice Robots.txt (file in root of site) EG: Disallow: /news/pdf-copies/ Stops pages or directories from appearing in Search Engine indexes – (except ‘uncrawled references’ ) Pages ‘blocked’ by robots.txt can still accumulate link-juice, but cannot pass it Block what you don’t want indexed: Session IDs / dupe URLs: Disallow: *partner=* Entire directories: Disallow: /news/pdf-copies/ Internal SERPs: Disallow: *car-search-query=* External affiliate links: Disallow: *redirect.cgi* If excluded pages have external links, expect 'URL-only' listings: No title, snippet, size or cache. For no listing at all, allow bots & use Meta noindex On-Page Meta No-Index (<head> of page) EG: <meta name=“robots” content=“noindex”> Stops the page from appearing in Search Engine indexes entirely The page can still accumulate and pass link-juice You may want to use Meta Noindex if: you can’t alter your robots.txt, or if robots.txt standard is not flexible enough, or if you don’t want URL listings
32. Link Juice and Indexation Cheat Sheet: Rel=nofollow (in an <a href> link) EG: <a href=“http://non-trusted-site.com” rel=“nofollow”> Stops spiders from following a specific link. They don’t crawl or discover through nofollow links. Stops Link Juice from flowing through a specific link Can be used from one domain to another when a link does not imply trust. Lots of controversy recently on its use within a domain to ‘sculpt PR flow’ 301 Redirection (many types of implementation) EG: redirect /old/page.php /new_page.php [301, permanent] Spiders follow redirect and discover new pages Search Engines transfer link juice from old pages to new pages If any URLs change, this is the best way to shift link juice from old to new. 301s are the only way to transfer link juice from one domain to another. Tag/Command Indexation Link Juice On-Page Meta No-follow (<head> of page) EG: <meta name=“robots” content=“nofollow”> Stops spiders from following the links on the page (which may still get indexed via other links) The pages can still accumulate link-juice (and rank), but can’t pass it on You may wish to nofollow an entire page like a list of paid sponsors.
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