1. FROM:- ANJALEE PODDAR

2. Mc D O N A L D S B U R G E R K I N G

4. SWOT Analysis--McDonalds STRENGTHS 1. Successful Advertisement (I’m loving it!) 2. Great Partnership (Coke Cola) 3. Clean Environment And Playground For Kids 4. Professional Training For Employees (Hamburger University)

5. WEAKNESS 1. Product Development 2. Price 3. Management Of Franchisees/Joint Venture

6. OPPORTUNITIES 1. Internationalization 2. Growing Dinning-Out Market (Especially Young Generations And Middle Age Group)

7. THREATS 1. More Health-Conscious Customers 2. Threats From Local Competitors In Different Countries 3. The Economic Downturn 4. Playing In A Mature And Saturated Industry

9. Strong financial condition

10. Strong brand name image/reputation

11. Widely recognized market leader

12. Proprietary technology

13. Cost advantages

14. Strong advertising

15. Product innovation skills

16. Good customer service

17. Better product quality

18. Alliances or JVs

19. No clear strategic direction

20. Obsolete facilities

21. Weak balance sheet; excess debt

22. Higher overall costs than rivals

23. Missing some key skills/competencies

24. Subpar profits

25. Internal operating problems . . .

26. Falling behind in R&D

27. Too narrow product line

28. Weak marketing skills

29. Serving additional customer groups

30. Expanding to new geographic areas

31. Expanding product line

32. Transferring skills to new products

33. Vertical integration

34. Take market share from rivals

35. Acquisition of rivals

36. Alliances or JVs to expand coverage

37. Openings to exploit new technologies

38. Openings to extend brand name/image

39. Entry of potent new competitors

40. Loss of sales to substitutes

41. Slowing market growth

42. Adverse shifts in exchange rates & trade policies

43. Costly new regulations

44. Vulnerability to business cycle

45. Growing leverage of customers or suppliers

46. Reduced buyer needs for product

48. SWOT Analysis-- Burger King Strengths 1. Second largest fast food hamburger restaurant (FFHR) in the world 2. Strong brand equity 3. Growth model not capital intensive: 90% of its restaurants are owned by franchisees 4. Strong financial performance

49. Weaknesses 1. Heavily concentrated in the US: about 63% of operations 2. Not enough corporately owned stores means it relies heavily on franchisees to execute its brand promise

50. Opportunities 1. New product development, particularly around breakfast 2. Keep building its brand through ad campaign, such as the Whopper Virgin's 3. Expansion into emerging markets

51. Threats 1. Changing consumer habits towards healthier food choices 2. Away-from home consumption declines in the US due to tougher consumer environment 3. Intense competition from McDonald's, other restaurants and even retailers 4. Increasing labour costs putting pressure on bottom line margins

54. Founder: McLamore & Edgerton

55. 7,800 restaurants (domestic)

57. Founder: Ray Kroc

58. 13,000 restaurants (domestic)

60. Burger King makes move 1. Burger King was first to introduce the dine-in concept, and drive-through food service. This idea was quickly adopted by McDonald’s and others. 2. Burger King (along with Pillsbury, the previous owner) was bought by Grand Metropolitan in 1988. 3. By 1999, Burger King had 10,506 total owned or franchised restaurants, with sales of $10.3 billion, good for second behind only McDonald’s

62. The end