1. Education Event 2010Education Ireland A presentation By: Jagran Solutions

2. Background Education Ireland promotes Ireland as a great destination to get a high quality education and study in Ireland Higher Education in Ireland consists of the universities (with associated colleges of education), institutes of technology, and a number of private independent colleges. The universities and institutes of technology are autonomous and self-governing, but are substantially state-funded Successive modern governments have continued to regard education as a key priority and investment in this area has been sustained for a long time. This has resulted in one of the highest education participation rates in the world today, which, in turn, has had positive implications for the strong economic growth and development of Ireland

3. Brief To Promote , share Education Ireland amongst the relevant Target Audience for Higher Studies in Ireland

4. Objective To drive Indian Students to their Country Ireland for Higher studies

5. Platform An Educational Fair For Indian Students so as they can explore the Academic options available in Ireland and can excel A point of Contact where they can come, consult, participate and can access to information on Education in Ireland An Opportunity for Higher Studies across various streams

6. Segmentation

7. Participated Universities

8. Media Mix Used

9. Pre Hype Execution Day Post Execution Process @ Glance

11. Deployment of Posters & Distribution of Leaflets - in Colleges to tap graduates & post graduate followed by in schools to tap under graduate students & in markets

12. Radio spots & Newspaper ads - were worn with an objective to spread awareness and details about the dates and venue

13. 30cc ad in Times of India across 4 cities plus 60cc ad in Danik Jagran across 2 cities i.e. Delhi and Lucknow

19. Leaflet Distribution at the touch points pictures

25. Deployment of Posters - Pictures

30. Newspaper Ads - Glimpse

31. Coverage in Jagran Josh Magazine

32. Radio Spots Please double click on the icons to hear the spots of respective cities

34. Students who visited the fair explored academic avenues and got free career consultancy direct from university counselor

39. Brochure

45. Outcome 415 Students Footfalls at the Fair 86 Students Lucknow 953 Students Pune 851 Students Delhi Bangalore

46. Comparative Analysis Undergraduate Vs Graduate

48. Post Execution It got prominent Coverage in various Dailies which in turn gave Multiplier effect and widened the reach

49. Intensification Via Editorial Newspapers

50. Feedback