JPL Corporate Presentation

1. Jagran Prakashan Ltd
India

2. The Jagran Universe of communication services
• Dainik Jagran :The largest read daily in India
• I Next : India’s first bilingual compact
• City Plus : A weekend City Newspaper
• Sakhi : A premium Women’s magazine
• Jagran Solutionsutions
: One of the best Below the Line Solutions company
in India
• Jagran Engage Engage : One of the Top Outdoor advertising services
provider in the country
• Radio Mantra : Private FM radio station

3. The Jagran Universe of communication services
• J9 : Mobile Value Added services
• Jagran.com : The largest Hindi portal in the world
• MMI Online : New Internet Ventures
• Jagran Pehel : Services in the Social sector
• Jagran International : International Media marketing division
• JRC : Inhouse Research facilities
• Jagran Foundation : Our foray in thought leadership

4. Dainik Jagran

5. Dainik Jagran
Dainik Jagran
The largest read daily of India
www.epaper.jagran.com

6. Dainik Jagran
No.1 in the World
As per WAN, Dainik Jagran is
The Largest Read Daily in the World

7. Dainik Jagran
Dainik Jagran is the largest read daily
of India with 56.6mn readers
60 56.6
Total Readership (millions)
50
40
31.9
29.6
30
25.2
20.6 20.6
20 17.0 15.6 14.7 13.6
10
0
Jagran
Eenadu
Bhaskar
Lokmat
Ananda
Dinakaran
Hindustan
Amar Ujala
Thanthi
The Times
Dainik
Patrika
Dainik
Of India
Daily
Bazar
Source : Indian Readership Survey, 2008 Round 1

8. Dainik Jagran
Dainik Jagran is the only Hindi
Dainik Jagran is the most trusted newspaper to have both the
Source of news in Press Media in India Consumer Superbrand & the
as per BBC—Reuters poll Business Superbrand Status
Dainik Jagran’s Readership is higher
Dainik Jagran has been the No.1
than All the English Newspapers put
Daily in India over the last 10
together. The top 25 English papers
consecutive rounds of the Indian
have a combined readership of 48.7
Readership Survey. This is a unique
mn against 56.6 mn readers for
record in the history of Indian Media
Dainik Jagran

9. Dainik Jagran
Strategic Partnership with
Independent News and Media PLC

10. Dainik Jagran
Jagran Market Spread
Dainik Jagran covers 11 states of India :
Uttar Pradesh
Uttaranchal
Delhi
Punjab
Haryana
Bihar
Jharkhand
Himachal Pradesh
Jammu & Kashmir
Madhya Pradesh
West Bengal

11. Dainik Jagran
Jagran Market Potential
These 11 states account for :
47% of India’s population
50% of India’s SEC A population
44% of India’s SEC B population
56% of the Top Income bracket population
48% of Graduates and above in India.
In absolute terms this is 21 mn Graduates
Source : Indian Readership Survey, 2008 Round 1

12. Dainik Jagran
Key Points
• Dainik Jagran has a footprint that runs across 11 states that account for
almost 50% of India’s population and potential
• Dainik Jagran is the largest read daily in India
• Dainik Jagran has been the largest read daily in India over the last consecutive
10 rounds of the Indian Readership Survey (IRS)
• Dainik Jagran’s readership is higher than all the English newspapers put
together. The combined readership of the 26 English titles reported in IRS is
48.7 mn while Dainik Jagran alone has a readership of 56.6 mn
• Reaches out to the highest number of students and Graduates across India
Source : Indian Readership Survey, 2008 Round 1

13. i next

14. i next
I next
India’s 1st Bilingual Compact Newspaper

15. i next
• India’s first bilingual daily in
compact size
• Target Audience: Young at Heart
(Demographically speaking 18-35
SEC A/B1)
• Editorially differentiated and
positioned for the “Young” segment

16. i next
Launched in December 2006
Currently circulated in 9 cities :
- Kanpur
- Lucknow
- Agra
- Meerut
- Dehradun
- Varanasi
- Allahabad
- Patna
- Ranchi

17. City Plus

18. City Plus
City Plus
Weekly Community Newspaper
www.jagrancityplus.com

19. City Plus
• Compact + Free + Weekly paper to meet the local information needs of the
people, their neighborhood and community.
• Currently circulated in NCR (National Capital Region) and Bangalore with
12 editions .
• Reaching out to the households that subscribe to leading English dailies
through our circulation network
• With Content varying from Community news, Lifestyle, fashion, technology
to wellness, beauty, fitness and local flavors.

20. City Plus
• Something to meet the busy lifestyle of metro professionals
• Attract and reach urban, affluent, young professionals not being reached by
traditional newspapers.
• To provide a vehicle/medium to the clients who are either non-advertisers or
have low budget to advertise.

21. Sakhi

22. Sakhi
Sakhi
Premium Hindi Women’s

23. Sakhi
• The only premium Hindi women’s magazine in the
country.
• Catering to elite and upwardly mobile audience in
the age group of 22-35 years in the Upper Socio
Economic Classes of A1 and A2.
• The only Hindi magazine having unique editorial on
careers, personality development, international
tourism to name a few
• Most renowned editorial panel in the country in the
Hindi magazine segment.

24. Jagran
Solutions

25. Jagran
Solutions
Below the Line Solutions
www.jagransolutions.com

26. Jagran
Solutions
Promote . Engage . Experience . Measure . Optimize
“ Welcome to the Experience”
Jagran Solutions
below Below The Line

27. Jagran
Solutions
• One of India’s finest Below the Line Solutions agencies
• Has capabilities to handle product launches, roadshows, events, promotions,
conferences, etc
• Winner of numerous awards at various national and international levels
• Microsoft Vista was launched by Jagran Solutions in India
• Some of the biggest advertisers in India are working with Jagran Solutions
• Can handle any scale of activity across India

28. Jagran
Solutions

29. Jagran
Solutions
Key Clients

30. Jagran
Solutions
Highlights last 6 Months
• Awards & Recognitions
– This year in June Jagran Solutions has been nominated for a national
award by the government of India for the MP Health project.
– A Gold @ the Promotion Marketing Awards of Asia 2008, for Best Small
Budget Campaign
– 3 additional JS Campaigns receive the Order of Merit at the PMAA 2008,
– JS is the only activation agency in the country today to have
representation ( Ms Ambika Sharma) on the JURY of the MAA Globes
2008 and PMAA 2008.

31. Jagran
Engage

32. Jagran
Engage
Out of Home media solutions
www.jagranengage.com

33. Jagran
Engage
Industry Overview
• OOH industry worth $284 mn in 2007 and growing at CAGR of 37%
• Industry gaining pre-eminence status in various forums – media marketing
sites have included a separate section, featured for the first time in FICCI
frames 2008
• High growth drivers have been infrastructure and airport developments –
huge opportunities
• Tier 2 and 3 locations warm up to OOH opportunities.

34. Jagran
Engage
• Jagran Engage is amongst the Top 10 OOH companies in India in revenue
terms
• Pan India footprint
– With over 1000 properties
– Full fledged sales & operations team
• User friendly web based pre, during and post campaign tools (differentiators)
– Simulator
– Client Zone
– Analytics
• Toll free number – first to offer assistance to clients pre & post campaign

35. Jagran
Engage
Our intellectual capital
• Simulator : Helps evaluate your outdoor creative from close, mid and
long distance and make necessary changes to be effective
• Client Zone : A section that captures all details pertaining to a campaign.
It also allows you to view archived campaigns
• City Showcase : At-a-glance information on our inventory across the
country
• Jagran Location Optimizer : Leveraging Clients TG information to
identify OOH communication apertures, to arrive at an optimized list of
locations while planning a campaign

36. Jagran
Engage
Our intellectual capital
• Outdoor Usage Tracker : Will soon provide reports on city-wise &
category-wise OOH spends across the top 9 markets in the country on a
monthly basis
• Each plan is offered with much sought after and constantly updated data
on :
• Traffic counts (currently for our sites)
• Site effectiveness (basis key parameters

37. Jagran
Engage
Pan-India Presence
Aligarh
• 75 OOH Professionals Allaha
bad
• 60 Sales & Ops Personnel
• 15 Support Personnel

38. Radio
Mantra

39. Radio
Mantra

40. Radio
Mantra
Radio Mantra
• A Contemporary Hit Radio Station
• Target Audience – Young at heart aspirants
• Competitive differentiation
– Local flavour added to a Metro dish
• Promises to deliver competitive content, style & production quality
• Cost effective media vehicle with an aspirational value

41. Radio
Mantra
Radio Mantra
• Currently aired across 8 stations
across 4 states of North India
• Agra
• Bareilly
• Gorakhpur
• Varanasi
• Ranchi
• Hissar
• Karnal
• Jalandhar

42. Radio
Mantra
Radio Mantra
• One central hub in Delhi for the 8 stations
– Better Programming
– Cost efficiencies
– Quality Control
– A better training environment
• Content although local, packaged in metro style
– Currently playing contemporary Hindi/Regional music
– News will be added post government approvals

43. J9

44. J9
Digital Consumer Services Enterprise
www.j9ventures.com
www.J9ventures.com

45. J9
• Mobile based Value Added Services
& solutions to the mobile
subscribers & corporate customers
– Contesting
– Digital Content Selling
– Mobile Marketing
– Community Services

46. J9
• Home shopping network across key
– Reader offers
– Catalogue marketing
– On-line shopping
– Franchises

47. J9
Platform-agnostic user-generated-content
based Classified-information-exchange-portal
WAP
SMS Application
Reply
CONTACT
followed by your
msg
Amazing BMW
Three year old WEB
car in excellent
condition Black
colour, single
driver available
for 75,000
Euro…

48. J9
Platform-agnostic stakes-based gaming-portal
WAP
SMS Application
Oops..ur BID
2.24 is not
lowest &
unique, 245
other people
have bid the
same
amount.
Try again WEB

49. J9
• Mobile marketing arm of J9 offering
– Sponsorship solutions
– Enterprise solutions
– Managed mobility solutions
– WAP & Text based advertising
– Database marketing

50. Jagran.com

51. Jagran.com
World’s largest Hindi News Portal
www.jagran.yahoo.com

52. Jagran.com
• Entered into a strategic alliance with Yahoo India to launch a cobranded site
www.jagran.yahoo.com
• This exciting and strategic partnership is about re-branding, re-scaling and re-
building Jagran.com to reach an unprecedented scale. It is also about
redefining the Hindi online portal space
• The site has already, in a short period of time crossed the 1 mn+ page
views/day milestone

53. MMI
Online

54. MMI
Online
• MMI is our newest venture which will focus on developing new internet ventures.
• MMI’s focus is to explore a range of new technology, portals and business models
frontiers in the internet/web2.0 space.
• The structure of MMI allows for the conceptualization and testing of many ideas and
turning the best of them into companies.
• MMI’s goal is to launch 2 -4 new internet ventures per year. MMI top competitors
include Web18, Times Internet, InfoEdge, Consim, NDTV, People Interactive and
Reliance.

55. Jagran
Pehel

56. Jagran
Pehel
The “Initiative” towards positive social change
through social marketing
www.jagranpehel.com
www.jagranpehel.com

57. Jagran
Pehel
• Jagran Pehel has been conceived with the thought that there are large
numbers of governmental, semi-governmental and social organizations
working towards various developmental and social causes who have not
optimized the benefit of their cause which can be derived from media.
• The goal is to improve the quality of human life by designing and
implementing strategies that achieve high levels of community education,
self-efficiency and beneficial behavioral change.

58. Jagran
Pehel
• Health for All
• Education for All
• Gender Issues
Jagran Pehel’s Concerns
• Population Issues
• Poverty Eradication
• Water Conservation and
• Environment Protection

59. Jagran
International

60. Jagran
International
The international division of JPL responsible for
marketing JPL products outside of India

61. Jagran
International
Amongst other things, develops country reports for
India, and works with our international associates to
develop India Reports in markets like Ireland, UK,
South Africa, Australia and New Zealand.

62. Jagran
International
Works closely with the INM Network to co create
products across various categories like Education,
Tourism, Real Estate, etc
Irish Education Special UK Education Special Property Special in
(Mag.) In Dainik Jagran Irish Independent

63. Jagran
International
• Apart from operations across India, Jagran International has also set up
representation agencies in Australia and Singapore
• Recently, has opened up an office in Dublin, Ireland to handle the European
market

64. Jagran
Research
Centre

65. Jagran
Research
Centre
The inhouse Research cell of JPL

66. Jagran
Research
Centre
The inhouse Research cell of JPL - JRC is
engaged into publishing
- Yearbooks
- At a Glance Series
- Developing CDs
-Other books
JRC specializes in Market Structure and
Segment Analysis, Advertisement and brand
effectiveness research, Customer Satisfaction,
Retention & Loyalty Studies, Customer
Value Measurement, Demand Estimation and
Market Share Assessment , Product Related
Studies and Readers response tracking

67. Jagran
Foundation

68. Jagran
Foundation
It is about care, concern and assistance required to
nurture the future of the nation and help the needy
in becoming stable enough to handle unexpected
problems and situations.

69. Jagran
Foundation
• Under the banner of Jagran Foundation
there would be a series of initiatives that
would help propel the group in the area
of nation building
• The first in the series of such initiatives
is Jagran Forum – our first step towards
“Thought Leadership”

70. Jagran
Foundation
Sir Anthony & The Prime Minister of India
Mr Mahendra Mohan Gupta, CMD JPL Mr Sanjay Gupta, CEO JPL
The 1st Jagran Forum was on
Mr BS Shekhawat, Vice President of India ‘Democracy, Development and Mr LK Advani, BJP MP,
Social Inclusion’. And Leader of the Opposition

71. Jagran
Foundation
Images from the
2nd Jagran
Forum
The 2nd Forum
was on
“Democracy and
Conflict
Resolution in
Asia”

72. The Jagran Universe of communication services
The largest read daily India’s 1st Bilingual A weekend city
of India Compact newspaper
Dainik Jagran i next City Plus
Premium Women’s Below the line Solutions Out of Home Advertising
magazine
Jagran Jagran
Sakhi Solutions Engage
FM Radio Station
Radio
Mantra

73. The Jagran Universe of communication services
Mobile Value Added World’s largest Hindi New Internet Ventures
Services News portal
MMI
J9 Jagran.com
Online
Services in Social Sector International Media Inhouse Research Cell
Marketing
Jagran
Jagran Jagran Research
Pehel International Centre
Foray in Thought
Leadership
Jagran
Foundation

74. Thank you