1. Ports of Auckland Ltd
Sandfield Capability Overview
April 2008
Confidential Document: This document has been prepared expressly for the recipient named above. Material contained within is
confidential to Sandfield Associates and cannot be divulged to third parties without Sandfield’s express permission.
2. POAL –Sandfield Capability Overview April 2008
Executive Summary: Sandfield is pleased to offer the following capabilities and
expertise to Ports of Auckland to support it in its stated mission
of offering the most efficient and cost-effective supply chain for
its customers and stakeholders:
Software Development, Business Analysis and Project
Management, Infrastructure Support.
Our Domain knowledge in port operations, shipping, supply chain
and logistics married with the above capabilities and service lines
provides POAL with a partner that adds value beyond service
provision.
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3. POAL –Sandfield Capability Overview April 2008
Ports of Auckland
Domain Knowledge
Sandfield has been directly involved with POAL since the
introduction of Sandfield’s EDI product in 1996 and this product
has grown to become one of the major communication services
with the ports customers and business partners. EDI is currently
handling:
Container movements for gate and vessel exchange to shipping
lines
Container releases from shipping lines
Load lists and expected arrival messages from shipping lines
Vessel arrival and departure, and working information to shipping
lines
Export Bookings from shipping lines
Customs and MAF clearances from border authorities
National load reporting to customs on behalf of the shipping lines
Since then Sandfield has worked on the in the design and
deployment of new products and services, particularly in the
online services:
Customer access to internet container tracking
Transport companies access to the internet “Express” gate PIN
services
Ability for customers to Register Interest in containers and track
the availability status online
Auto Track electronic services that enables customers to register
interest using EDI or Web Services in containers and receive
updates on supply chain events and status changes
Managing the transportation of containers in and out of the
Inland Ports and supply chain management services
Ability for customers to log Electronic Documents online to
request services, pre-advise container arrival, issue container
releases and order rail movements
Provide content management for the Internet site to enable
changes to menu items, the publication of new pages and articles
and manage status updates such as the “daily road update”
General wharves Vehicle Management System “Venus”
General wharves export booking reconciliation and shipping line
notification service
Sandfield has also provided BA and Project Management services
for the analysis and development of:
Online services during the rebuild of the internet site, Axis Direct
analysis and Auto Track services development
EDI messaging standards
Supply Chain Management and customer notification services
Design and Analysis of the “Axis Direct Project”
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4. POAL –Sandfield Capability Overview April 2008
Other Shipping and Transport Experience
Sandfield has been developing shipping and transport
applications since 1989 and the first customers we worked with
are still clients today. These include:
Shipping Lines
Pacific Forum Line: Sandfield have been the sole provider of
all PFL’s software since 1989 including:
Oceanfreight shipping system for container control, manifesting,
bookings
Composer for all financial services
EDI Services with Customers, Stevedores, Customs and Agents
On Sale customer relations management
On Issue for all IT applications and Infrastructure help desk,
claims, new asset procurement and software change
management
Rate Request for managing rate requests from customers and
distribution to agents
Trade Analyser for online statistical reporting
Dynamic content managed Internet and Intranet site
The relationship with PFL has made Sandfield a key team
member with the design and implementation of their procedures
and processes, as well as providing the software applications to
support these requirements.
Since 1998 Sandfield has also provided PFL with outsourcing of
their IT Infrastructure and manage all the IT equipment from
servers to desktops and peripherals such as printers.
K Line Australia Pty: Sandfield have been involved with KLA
since 1996 when K Line opened their own agencies in Australia.
Sandfield assisted in setting up the infrastructure, wide area
network and applications for their core operations and financial
requirements.
Sandfield products and services provided today are:
Seafreight shipping system for container control, manifesting,
bookings, electronic documents
EDI Services with Customers, Stevedores, Customs and Agents
On Sale customer relations management
On Issue for all IT applications and Infrastructure help desk,
claims, new asset procurement, software change management
and rate requests from agents
Rate Request for managing rate requests from customers and
distribution to agents
Trade Analyser for online statistical reporting
In Detention online container detention system for customers
and KLA agents
Sandfield has continued to be the sole provider of all IT services
for KLA and has seen 4the business and services grow to become
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one of the leading shipping line service providers operating in
Australia. Initiatives that KLA and Sandfield have worked
5. POAL –Sandfield Capability Overview April 2008
Online electronic services for customers and KLA agents to
manage vessel and cargo shipment EDI requirements to customs
and terminal operators
Dynamic content managed Internet and Intranet site
Vehicle management systems for export of new vehicles,
including the on wharf and vessel scanning and reporting using
mobile handheld devices
Sandfield has continued to be the sole provider of all IT services
for KLA and has seen the business and services grow to become
one of the leading shipping line service providers operating in
Australia. Initiatives that KLA and Sandfield have worked
together to produce a customer service that has differentiated
them from other lines by using online and electronic services for:
Electronic documentation management for Bills; Invoices; Arrival
Notices; Delivery Orders
Online web site to enable customers to use EDI services for KLA
and other line shipments. This includes:
o Pre-receival advices to Terminal Operators
o Export declarations to Customs
o Forwarding instructions
o Vessel arrival and departure information to customs used
by direct and subsidiary agents
o Container Detention cost and status information
The infrastructure environment has grown to support these new
initiatives and the Sandfield team has designed and implemented
the required servers and software as needed.
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6. POAL –Sandfield Capability Overview April 2008
Transport Companies
Mainfreight Transport: Sandfield started development with
Mainfreight on their core consignment management system in
the early nineties and has been supporting them with ongoing
analysis, design and development of:
Finance systems
Online Customer services
Customer relationship management
Issue management with internal users and clients
EDI services
Handheld mobile computing
Mainfreight are very proactive in their approach of adopting IT to
service their customers and business. Sandfield has worked very
closely with Mainfreight in the design and migration of these
services to where they are today.
Agility Logistics: Agility is a global provider of integrated
supply chain solutions with more than 20,000 employees, 450
offices in 100 countries around the world and over $4.5 billion in
annual revenue. Sandfield has been chosen to develop, integrate
and support its customer-facing track and trace and freight
management application.
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7. POAL –Sandfield Capability Overview April 2008
Services Project Management and Business Analysis
Adaptability, agility and ownership of the outcome are the key pillars
supporting our approach to business transformation and I.T. delivery
projects.
We are motivated to bring proven, best practice approaches to
guarantee repeatable positive outcomes. We acknowledge that every
project is different and the customers we work with have their own
unique characteristics. For these reasons, we adapt our methodologies
to provide the right level of structure, aligned with the project’s goals
and the nature of our clients.
We advocate relevancy, and avoid over-engineering the project
approach. This allows us to give a project a structure that is essential
to achieve the desired outcomes, but avoids the unnecessary
overheads that can compromise a project’s success.
As a project progresses, we recognise that factors change and as a
result, the approach that has been adopted may require further
tailoring and adjustment. Being able to adapt while a project
progresses without compromising its momentum demonstrates our
agility and reinforces our constant drive to ensure the success of a
project. This gives us the confidence to assure our clients that we will
deliver the defined and agreed business outcomes.
Our team of Project Managers and Business Analysts are able grasp
ideas quickly, comprehending the business challenges being
presented. Our understanding is reinforced by being attentive
listeners and clear communicators, permitting us to summarise and
recount the challenges outlined and present back solution concepts for
discussion.
Leveraging from this strategic strength, our team has the requisite
competencies to provide governance and delivery expertise for
effective and practiced project execution. Our team can draw on the
experience they have gained on large projects overseas and in New
Zealand, bringing a powerful combination of industry knowledge,
technical skills and project acumen to bear for the benefit of our
clients.
Our team has the unique ability to discuss business concepts with
business people in business language and translate the resulting
strategies, tactics and requirements into successful IT deployments.
Listed below are some of the services we can offer POAL in this area:
Project management
Requirements analysis
Business analysis
System specifications
Process modelling
Process improvement
System evaluation and selection
Business case development
Change Management
Training, development and delivery
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8. POAL –Sandfield Capability Overview April 2008
Software Development Services
Since 1988 Sandfield has been designing and developing high quality
business information systems, from core freight management systems
managing millions of transactions a year, to online booking systems
for the travel industry, to high effective mobile applications for our
customers on the road.
Our business approach follows the Agile Methodology. A process that
brings precision and economy to projects, with a logical staged
approach to deliverables.
All significant work is carefully strategised, managed and reviewed
through appropriately detailed project plans. Plans that are in turn
driven through frequent, iterative stages and reviews.
Sandfield clients have our assurance that we will not allow a project to
fail. From the initial development stages right through to
implementation, we play a proactive, strategic role – co-driving the
process toward a common vision. Then, once a system is fully
operational, we support and stand behind it - evolving and tailoring it
to meet new challenges as the organisation changes and grows
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Infrastructure Support Services
The key focus of Sandfield’s Infrastructure Support obligations are to:
1. Maximise up-time
2. Configure, audit and manage IT equipment to ensure the
correct type and scalability of hardware and services are being
used to meet the business needs
3. Provide “Peace of Mind” that the installation is being well
managed and appropriately skilled and knowledgeable staff is
available to resolve support incidents.
Sandfield’s Support Services Framework incorporates four main
initiatives in managing your IT infrastructure:
Issue Management: Deployment of On Issue, our issue
management software to log and manage all issues, incidents
and change management tasks. This can be used for hardware,
network and software application issues
Deploy Proactive Monitoring: This includes Email, SQL Server
Databases, Servers, Operating Systems, Web Sites
Software Deployment: Deploy Software and design services
for handling reactive support requirements to ensure issues are
resolved within the agreed service levels.
Configuration Management: A simple to use database
recording the installation and the supporting configurations,
upgrade procedures etc
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9. POAL –Sandfield Capability Overview April 2008
Sandfield People With experience comes knowledge, which alone, will not guarantee
the success of technology projects. What’s needed is the insight that
can only be gained by having lived with the results of many different
projects over time. It’s about knowing what works and what doesn’t.
Our team is led by senior practioners with credible records of success
in many different roles, industries and countries.
The most important aspect of the success of our customers IT services
has been in focussing on the real business needs of these
organisations and to achieve this it has been the experienced
Sandfield people that have added to this process. Included in our
team are senior people such as :
Brent Tyler-Davies
Brent has been with Sandfield since 1989 and has worked with
transport and shipping clients through-out these years to become one
of the leading team members on shipping and EDI processes. His
understanding and knowledge in these areas has been widely used by
our customers to produce applications that meet the business and
customers requirements. Brent has been one of the leading designer
in our Shipping and Transportation applications and has especially
assisted POAL in simplifying the EDI deployment to meet the statutory
requirements and customer variations.
Malcolm Jackson-Cox
Having worked in the shipping industry since 1978, Malcolm has direct
experience in shipping line documentation, bookings, container
control, port agency and wharf operations. Since moving into an IT
management role in the mid nineties, Malcolm has been directly
involved in the design and implementation of Shipping and
Stevedoring operations and the change management process needed
to make these applications succeed.
Since joining Sandfield in 1998, Malcolm has assisted POAL with the
design and deployment of online services and EDI services. This has
included the design and implementation of the Supply Chain
Management systems and internet customer services.
David Miller
With over twenty years in the IT industry, David brings experience
that spans the systems delivery lifecycle and has worked on large-
scale I.T. implementations both in NZ and overseas. Over the last
twelve years, David’s emphasis has been on systems delivery
projects, working in business analysis, project management and
directorships roles. Since joining Sandfield in 2005, he has worked
closely with POAL providing analysis and project management skills on
the Venus project. He is currently the Project Director for K Line
Australia’s core freight management system replacement and through
these projects he has developed relevant shipping and port operations
industry knowledge.
Along with these senior people, we can offer POAL experience and
expertise from our broader 40-person team of developers, business
analysts and project managers.
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