The document discusses creating a Mozilla magazine to engage different types of Firefox users. It suggests the magazine could have both Mozilla-dictated content as well as community-input content to interest mainstream users as well as more technical early adopters. Creating supplementary online material and peer-reviewed research articles could also help engage users that want to learn more. The goal would be to focus content on the current and future "Mozilla landscape" to keep different user groups interested in Firefox and open source developments.

2. When we became fans Firefox 1 was trying to cross “The chasm”

3. When we became fans Grass root marketing and word of mouth did a lot…

4. When we became fans We liked the to read a lot: Mozilla.org Asa’s blog

5. Now Firefox is mainstream We would like to follow the interesting stuff but… ? Where is it To technical It is to much I like to take my time and read (not click in websites)

6. So why not a magazine For a target base (13.5 %) * *) http://www.readwriteweb.com/archives/rethinking_crossing_the_chasm.php

7. But what about them Do they know where to find interesting stuff? ?

8. They like technical stuff… Only a small target base (2.5 %) * *) http://www.readwriteweb.com/archives/rethinking_crossing_the_chasm.php

9. They like technical stuff… So create a space related to the magazine for further reading. In depth technical reviews, with supplementary material on the web.

10. Why them also Other cool stuff will come, not only in the Mozilla landscape, so keep them interested! Then the early adopters will grass root it!

11. Why them also So you dynamically focus on the mainstream of today and tomorrow…

12. Will they read it? They do not want to read a lot, but they may want to learn some things… ? Is it a target????

13. Yes and no, but some is good. Large target base (34 %) * *) http://www.readwriteweb.com/archives/rethinking_crossing_the_chasm.php

14. And them? The remaining 50%, they do not drive the new stuff forward. They may get curious occasionally

15. Some curiosity What are they reading Is that something for me? I email, what is this blue bird doing for emails?

16. A magazine is not a portal or news-website versus

17. But web based journals do exsist

20. Mozilla landscape Make it clear, say it here

21. Please read this: before you use of redistribute this public presentation: http://www.mozilla.org/foundation/licensing.html Mock ups of the Mozilla Magazine are created by Jamey Boje ( www.graphicsguru.com ) Webpages of Linuxmagazine and Biochemistry The crossing the chasm graph was used from wikipedia: http://en.wikipedia.org/wiki/File:Technology-Adoption-Lifecycle.png Marco Casteleijn © 2009