Consumer Behaviour In Travel&Torism

WORLD TRAVEL & TOURISM COUNCIL ,[object Object],[object Object],[object Object],[object Object]

INDIAN TOURISM ,[object Object],[object Object],[object Object],[object Object]

PLC India at present India in 5 yrs time Tourism developed countries India

CONSUMER BUYING BEHAVIOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EGO INVOLVEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]

LOYALTY AND COMMITMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]

FRIENDS & FAMILY INFLUENCE ,[object Object],[object Object],[object Object],[object Object]

NOVELTY SEEKING ,[object Object],[object Object],[object Object]

TYPES OF TOURISM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

High Involvement Lower involvement Rational Aspiration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GOVT. INITIATIVES ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FUTURE OF TOURISM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HISTORY OF COX AND KINGS ,[object Object],[object Object]

HIGHLIGHTS OF COX AND KINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FOR INSTANCE OF COX AND KINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KESARI ,[object Object],[object Object]

[object Object],[object Object],[object Object]

CURRENT SCENARIO ,[object Object],[object Object],[object Object]

THE BACKBONE OF SUCCESS ,[object Object],[object Object],[object Object],[object Object]

PRODUCTS AND SERVICES ,[object Object]

SPECIAL INTEREST TOURS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CUSTOMER + FEEDBACK ,[object Object],[object Object]

SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object]

KESARI’S STP ,[object Object],[object Object],[object Object],[object Object],[object Object]

TARGETING ,[object Object],[object Object],[object Object],[object Object],[object Object]

POSITIONING ,[object Object],[object Object],[object Object],[object Object]

SERVICE DIMENSIONS IN TOURISM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KESARI V/S COX AND KING Parameters Kesari Cox and kings Access 8 6 Communication 9 7 Competence 8 8 Courtesy 7 7 Credibility 6 7 Reliability 7 7 Responsiveness 7 7 Security 8 8 Understanding the customers 9 7

Consumer Behaviour In Travel&Torism

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