The document summarizes the target audience, distribution, marketing, and new technologies used to promote the 2001 film Bridget Jones's Diary. The target audience was primarily females aged 18-35 who enjoy romantic comedies and can relate to the title character Bridget Jones and her problems finding "Mr. Right." Universal Pictures distributed the film and it opened on April 13, 2001 with $10 million in promotional support from partners like The Body Shop, MSN, and Virgin Atlantic, who used ads playing on Bridget's weight worries. People could follow and interact with Bridget Jones on early social media platforms like Facebook and Twitter and download wallpapers online to promote the film.

1. Bridget Jones Diary By Catherine, Eugene and Mark

2. Target Audience The target audience for Bridget Jones Diary is primarily made up of people who like romantic comedies, and secondly people that can relate to the title character, and her problems. Mostly females, aged roughly 18-35 years old. The film appeals to its target mainly through its narrative, in that it’s based around Bridget’s Diary (hence the title), as she tries to find “Mr Right”, which is something that concerns females in the given age bracket.

3. Distribution and Marketing. The film was distributed by Universal Pictures (vertical integration). Bridget Jones's Diary opened 13th April (2001) with an estimated $10 million in promotional partner build up from The Body Shop, MSN.com, Virgin Megastore and Virgin Atlantic, who used airline adverts to play off Bridget's weight worries, such as "Does This '2 For 1' Offer To London Make Our Butt Look Big?“ Virgin Atlantic had a two-for-one offer that targeted London because it is home to Bridget Jones and the destination for four separate sweepstakes prizes from MSN.com, Virgin Megastore/Virgin Atlantic, The Body Shop and a joint Miramax/Diet Coke/Premiere "Visit Bridget" contest. Virgin Atlantic hyped Bridget with e-mails sent to its 175,000 Flying Club members. Lifetime TV ran 30-second vignettes about Zellweger between April 7-13. MSN.com offered sweeps, online Bridget cards and soundtrack clips.

4. New Technologies. People can become a fan of Bridget Jones on Facebook and follow it on Twitter. Also downloadable wallpapers were made available for the public via the internet. Promotional backers for the film included internet sites like msn.com, and many others (on previous slide).

5. Comparisons To Hollywood/ Warp Films Dead Mans Shoes- distributed by Optimum Releasing, released 1st October 2004, later released on Blu-ray (new technology). James Bond films features Aston Martins, the new Ford Mondeo (Casino Royale).This is synergy marketing (placing items in films to get better exposure for new product).