This document discusses the benefits of sharing on business social software. It notes that business social software is about connecting people and enabling sharing. When done properly with user privacy and security in mind, sharing can benefit participants through mentoring and answers from friends. Sharing can also benefit marketers by building loyalty, word of mouth, and partnerships which can lead to record sales. Overall, the document argues that when implemented well, sharing provides a return on sharing for everyone involved in business social software.

1. Return on Sharing tm business social software Mike Walsh ceo mwalsh@leveragesoftware.com

2. me

3. friends of me (more interesting)

4. friends of me (more interesting)

5. friends of me (more interesting)

6. 150 south park, sf

7. business social software is…..

8. ratings comments tags forums photos collaboration videos profiles wikis rss social software

9. pretty cool

10. business social software + people ___________________________ sharing

11. business social software is about people

12. people

13. business social software + people ___________________________ sharing

14. sharing is good

15. sharing is good

16. sharing is good

17. early lessons

18. business social software + people ___________________________ sharing

19. ratings comments tags forums photos collaboration videos profiles wikis rss enabler for sharing

20. AMAZING

21. should you enable sharing ?

22. only if it benefits your audience

23. sharing is good for participants

24. mentors

25. answers

26. friends

27. partners partners

28. share carefully

29. various levels of privacy

30. various levels of privacy

31. security

32. various levels of privacy

33. sharing is good for marketers

34. unwavering loyalty

35. word of mouth

36. brand building

37. partners amazing products

38. partners unfair competitive advantage

39. partners record sales

40. sharing provides an ROI (ROS) for everyone

41. W partners everybody wins

42. business social software ___________________________ W